In recent years, marketers have figured out they can use the art of the story to connect with customers. But what if most everything you thought you knew about storytelling turned out to be wrong?
Becoming a sophisticated and confident storyteller starts with recognizing the most common mistakes B2B marketers make when crafting their narratives. And using an uncomplicated framework that helps you quickly create new stories or overhaul those already in use.
Join us to learn:
- Which are the elements of a great story and how to quickly identify them
- Why the stories you tell aren't actually stories, and how to fix that
- How to tell your story in 50 words, 50 weeks, and everything in between
THIS WEBINAR FEATURES:
Carla Johnson is a renowned storyteller and prolific author. She's partnered with top brands and conferences to train thousands of people on cultivating idea-driven teams that breed unstoppable creativity and game-changing innovation. Her upcoming book is titled RE:Think Innovation.