In recent years, marketers have figured out they can use the art of the story to connect with customers. But what if most everything you thought you knew about storytelling turned out to be wrong?

Becoming a sophisticated and confident storyteller starts with recognizing the most common mistakes B2B marketers make when crafting their narratives. And using an uncomplicated framework that helps you quickly create new stories or overhaul those already in use.

Join us to learn:

  • Which are the elements of a great story and how to quickly identify them
  • Why the stories you tell aren't actually stories, and how to fix that
  • How to tell your story in 50 words, 50 weeks, and everything in between
Rate this


  • Date: September 15, 2020
  • Length: 60 minutes
  • Presenter: Carla Johnson
  • Sponsor: Codeless
  • Topic: Content
  • Price: $0


Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.


By registering for this Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.


Carla Johnson is a renowned storyteller and prolific author. She's partnered with top brands and conferences to train thousands of people on cultivating idea-driven teams that breed unstoppable creativity and game-changing innovation. Her upcoming book is titled RE:Think Innovation.


Sponsored by Codeless
Writers suck at marketing. Marketers suck at writing. We get both. Codeless is a content production company that creates hundreds of pieces each month for the top SaaS, service, and affiliate sites in the most competitive spaces on the Internet.