Today's marketers can no longer rely solely on traditional lead and funnel management for long-term growth and value. Whether you're a small business, mid-market, enterprise, or anywhere in between, every touchpoint in the entire customer lifecycle is crucial. A lifecycle marketing approach maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.
Join us to learn:
- Why it's essential to shift from funnel to lifecycle marketing—and how to do it
- Four best-practices for improving and automating your customers' holistic buying experiences—from acquisition to advocacy
- Real-world business examples that prove the value of this essential marketing approach