EVENT AGENDA
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B2B Email Experiences That Wow
Chances are, most of your customers spend much of their workday on email. Are they engaging enough with your emails, though? At a time when in-person networking is still not back in full swing and the privacy landscape is making it harder to reach new audiences, B2B marketing will increasingly rely on email to do the heavy lifting.
Where do you start, though? Join April Mullen of SparkPost as she shares some best-in-class practices you can implement in your emails now and as part of your 2022 plan to ensure wins.You'll learn:
- How to grow your email database the right way
- Copy and design trends that drive engagement
- Email's role in building community
SPEAKER
- April Mullen
- Director of Brand and Content Marketing
- SparkPost
- @aprildmullen
April Mullen is director of brand and content marketing at SparkPost. She has 14+ years working in email for brands and agencies and in martech. She's also a co-founder of Women of Email, an organization with 5,500+ members on six continents, aimed at driving positive change for women in email marketing.
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The Great Email Evolution: Apple's Mail Privacy Protection, BIMI, and More
Lots of changes are happening in the email marketing world right now. From the death of the third-party cookie in 2023, to Apple's Mail Privacy updates hitting this fall, to Gmail's support of Brand Indicators for Message Identification (BIMI). Litmus is here to lead the discussion on the email trends we're seeing and how marketers are pivoting in light of recent changes.
You'll learn:
- Apple Mail Privacy Protection: What it is, what you can expect to change (hint: your email analytics, strategy, and more)
- The new email marketing strategies you need to put into place before it's too late
- BIMI: What it is, why you should care, and how to implement it
SPEAKER
- Kaela Mazzola
- Product Marketing Manager
- Litmus
- @litmusapp
Kaela Mazzola is a product marketing manager at Litmus, focused on empowering customers with technology to supercharge their most dependable channel: email. Kaela has 8+ years' experience at global B2B SaaS companies and is passionate about representing the voice of the customer.
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Think Like a Strategist: A Template for Email Success
You have an idea of what you should be doing as an email marketer, and you're dreaming of what you would do—if only you had the time, the resources, and the buy-in to make it all happen.
But without all that, where do you even start? In this session, Jen Capstraw reveals her methodology for prioritizing your top B2B email marketing opportunities, and shares pragmatic advice for moving the needle, even when resources are scarce.
Jen also spotlights a case study of a brilliant, yet simple nurture campaign that demonstrates those fundamentals in action.You'll learn how to:
- Apply inspiration drawn from best-in-class campaigns
- Identify the top opportunities to expand and improve your email program
- Define a plan to level-up your email ROI that is sure to impress the boss
SPEAKER
- Jen Capstraw
- President & Co-Founder
- Women of Email
- @jencapstraw
Jen Capstraw is a speaker, consultant, trainer, and #emailgeek who sent her first email campaign in 2002. Jen serves as president/co-founder of Women of Email, a nonprofit org with 5,500+ members aimed at promoting leadership and cultivating professional growth among women in the email industry.
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