Five Steps to Design and Execute Impactful Account-Based Plays

Budget and resources are tight, and many B2B go-to-market teams are looking for scrappy—and effective—ways to build pipeline and meet their growth goals.

This free webinar is for anyone in Marketing, Sales, or Customer Success who wants to learn how to use account-based plays to orchestrate engagement with target companies most likely to be their next customers.

You'll learn:

  • How to target accounts and craft messaging to impactfully address their specific pain points
  • How to attract accounts and buyer personas by offering them relevant and personalized value
  • What technology, assets, and coordination issues to keep top of mind


Jim Hopkins

Jim Hopkins is a revenue architect, marketer, designer, and storyteller. Jim helps B2B SaaS companies of all sizes to supercharge their account-based strategy, demand generation programs, prospecting process, and sales enablement efforts.


Sponsored by Airmeet
More than 6,500 organizations use Airmeet—the world's first Event Experience Cloud (EXC)—to create immersive experiences and meaningful connection. Airmeet's platform supports all event formats, including conferences, webinars, meetups, workshops, town halls, career fairs, expos, and more.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Jim Hopkins
  • Sponsor: Airmeet
  • Topic: Account-Based Marketing
  • Price: $0


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