It's Time to Reimagine How You Run Marketing

The demand for engaging content and customer experiences is higher than ever, making marketers' lives increasingly complex and disjointed.

But it doesn't have to be that way.

In this session, you'll discover how people, processes, and technology can come together to enable your marketing team to create engaging content and campaigns faster than ever.

Drawing on insights from Optimizely's own marketing transformation, Sama Asali, senior consultant of strategy & value, will uncover the challenges marketers experience and dig into Optimizely's successful approach to addressing them.

Join us in this free webinar to learn:

  • Actionable ways to enhance collaboration across teams
  • Simple steps to streamline content creation processes
  • Speed-to-market accelerators that please marketers and delight customers


Sama Asali

Sama Asali is a marketing strategist and value expert. She works with Optimizely's clients to streamline marketing operations, accelerate content effectiveness, and provide exceptional customer experiences. Her background includes CX roles at Adobe and WPP group.


Sponsored by Optimizely
Optimizely is on a mission to help you unlock your digital potential! We reinvent how marketing and product teams create and optimize digital experiences across all channels. Companies, including H&M, PayPal, Zoom, Toyota, and Vodafone, trust Optimizely to orchestrate their entire content lifecycle to increase revenues and grow brands.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Sama Asali
  • Sponsor: Optimizely
  • Topic: Marketing Content, Customer Experience, Martech
  • Price: $0


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