B2B marketers are being asked to drive revenue, yet most have never been trained to sell. This free kickoff session from AI Use Cases for Marketers explores how and why to use an AI as a sales assistant.
Brooke Sellas will share the thinking behind the bot she built, while Lindsay Tjepkema demonstrates how she uses it as a real-time sales coach to clarify offers, handle objections, and accelerate decision-making.
Through a live case example—including closing a $5,000/month client within 48 hours—attendees will learn how to use AI to drive revenue, not just activity.
You'll learn how to:
- Set up your own sales bot (custom GPT)
- Leverage your sales bot to support sales efforts (as a marketer)
- Use AI for revenue-driven activities versus content-driven activities
THIS WEBINAR FEATURES:
Award-winning CEO of B Squared Media, Brooke Sellas helps global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Find her insights in Conversations That Connect, on CMSWire, and in courses at UC Irvine and LinkedIn Learning.
With 20+ years at the intersection of business strategy and human connection, Lindsay Tjepkema has built global brand teams, founded a venture-backed tech company, and now helps founder-led businesses grow through brand, content, and story. She's a speaker, author, and podcast host.
SPONSORED BY:
KEY DETAILS
- Date: June 10, 2026 — 12:00 PM ET
- Length: 60 minutes
- Presenter: Brooke Sellas, Lindsay Tjepkema
- Sponsor: AdRoll
- Topic: Artificial Intelligence
- Price: $0
