In this follow-up to April Dunford's B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she'll dive deeper into the "how-to's" of product positioning.
In 20 jam-packed minutes of presentation and 40 minutes of lively Q&A, April explains how to build a "Point of View" narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.
You'll learn:
- How positioning forms the underpinning of a good Point of View narrative
- How to structure a narrative around your Point of View that helps customers make informed purchase choices
- How to execute on that Point of View across both sales and marketing
This webinar is part of our PRO-exclusive B2B Backstage series, which focuses on strategy and forward thinking. Our speakers share their unique stories and philosophies, encouraging attendees to think differently, to be more creative, to forge a path to better B2B marketing.
THIS WEBINAR IS EXCLUSIVELY FOR PRO MEMBERS. UPGRADE TO PRO !
WHAT DO YOU GET WHEN YOU GO PRO?
- PRO-exclusive webinars on forward-thinking topics
- Our complete course catalog
- Master Classes
- B2B Forum Online
- A vibrant subscriber-only Facebook group
THIS PRO WEBINAR FEATURES:
KEYNOTE
April Dunford is a consultant, author, speaker, and globally recognized expert in positioning. She helps technology companies make complicated products easy for customers to understand and love. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She's also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the popular business book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.
HOSTED BY
Ann Handley is a Wall Street Journal best-selling author who recently published Everybody Writes 2. She speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. Ann is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.
