MARKETINGPROFS B2B FORUM 2019

Join more than 1,000 B2B marketing leaders (and aspiring leaders) in Washington DC this October. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career.

COMING UP

  • Using Conversational Marketing to Reel in More Leads

    Is your website doing a good job meeting buyers where they are in their journey—and capturing quality leads? We'll show you how to use conversational marketing to engage and convert more active prospects, before they leave your site for a competitor's. Sponsored by Drift.

  • Using AI for Personalized Marketing at Scale

    Are you struggling to make meaningful personal connections with prospects and customers, at scale? We'll show you how AI can help. Sponsored by Conversica.

  • Demand Generation Online Forum

    Effective demand gen begins with well-informed planning, then produces killer experiences, and ends with clear reporting. Want to do all that? Join us for our first Online Forum of 2019 where you'll get the scoop on LinkedIn ads, multi-channel experiences, and rock-solid data. Sponsored by Uberflip.

  • Marketing Writing Bootcamp 2019

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 11 sessions (available on-demand through April 2020) will help you hone your writing skills so you can take your marketing from great to ridiculously magnificent!

  • MarketingProfs B2B Forum 2019

    Join more than 1,000 B2B marketing leaders (and aspiring leaders) at the Gaylord National Resort in Washington DC, October 16-18, as they gather to learn—and share their secrets to success. With three keynotes, 60+ sessions, six full-day workshops, and creative networking, it's a can't-miss for any B2B marketer looking to level-up their career. Save $600 through March 1.

RECENT EVENTS

  • Scale and Precision for Your ABM Strategy

    2019 is here. Are you ready to get serious about (and get serious results from) your Account-Based Marketing strategy? Getting super granular with specific KPIs may feel like splitting hairs, but precision is key. Sponsored by Demandbase.

  • Marketing Analytics Trends for 2019

    Join Trust Insights co-founder and marketing analytics expert Christopher S. Penn as he explores the marketing analytics trends that marketers will care most about in the year ahead. What should you know? What can you safely put on the back burner? Sponsored by Seismic.

  • Maximizing Your Tradeshow Strategy

    With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.

  • Improving Demand Gen Results With Less Content

    Many B2B organizations simply create more content and increase the number of campaigns in hopes that something will work, only to find that simply doing more does not successfully deliver a good buying experience. So what can you do, then, to improve demand gen results?

  • The Marketing Channel You've Been Missing

    Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.

  • How to Transform Event Attendees Into Hot Leads

    There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.

  • Measurement & Analytics Virtual Conference

    Do you ever wish you were better at all things analytics? If only you could measure the impact of marketing efforts more accurately and meaningfully.... Well, we've got your back with our Measurement and Analytics Virtual Conference. Join us for the scoop on account-based metrics, the technologies you need, and more.

  • Email Trends, Insights, and Innovations for 2019

    With the holidays upon us, all eyes are on maximizing the impact of email campaigns. What strategies and tactics worked best this year, and what should brands be focused on in the new year?

  • The New Marketing Playbook for Voice

    Voice is marketing's most significant paradigm shift this decade—one that has far-reaching implications for how brands engage with customers and prospects. From voice search to smart speakers to phone calls, voice is fundamentally altering how consumers and brands interact. Sponsored by DialogTech.