SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.
Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.
The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails to amp up engagement and drive conversion. Sponsored by Salesforce.
SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.
After two years of uncertainty, events turned a corner in 2022. And while we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. Sponsored by Cvent.
Discover how to build pipeline and meet your growth goals, even when budget and resources are tight. In this free webinar, you'll learn how to use account-based plays that target and engage with the companies most likely to be your next customers. Sponsored by Airmeet.
SESSION 4 of 4: Your potential buyers change—constantly. They change in relation to market trends, economic realities, supply chain issues, corporate re-orgs, and more. To stay current with your target audience, keep your Buyer Personas fresh and relevant.
Audiences want more engaging digital experiences—in fact, the latest data shows there's been a 25% increase in webinar participation year-over-year. Join us to see new data on audience behaviors and preferences, personalization trends, on-demand consumption, and best practices for creating engaging experiences. Sponsored by ON24.
The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's toolbox. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Tealium.
Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience. Join us for the LIVE Watch Party on Mar 22.
A full-day conference with over a dozen sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification. All exclusively for MarketingProfs PRO members looking to shake up their companies and careers.
SESSION 1 of 4: B2B Buyer Personas are key to your successful content marketing strategy. Creating useful Buyer Personas starts with effective research. Discover how to research your target audience to both "know" your potential customers and understand their needs.
Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!
Changes in technology, privacy, and customer behavior are disrupting digital marketing. But many of us are too busy to understand how these changes will affect our work and careers. So we're hosting a friendly fireside chat with six domain experts to discuss the important trends and changes coming your way in 2023.
Do your emails drive sales & revenue? Jay Schwedelson—President and CEO of Worldata—teaches Email Marketing Best Practices. From Subject Lines to CTAs, Click Rates to DKIM… Get your emails open, read, and acted upon with this Master Class. Join us for the LIVE Watch Party on Nov 16.
AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.
Discover the benefits of content syndication—namely, boosting lead generation, brand awareness, and SEO performance—and learn how to execute an efficient, effective program. Learn how content syndication can support your marketing objectives in 2023. Sponsored by DemandScience.
Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.
Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.
Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.
What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.
You believe in your product. Now if only your customer would get on board! Join B2B marketer, author, and speaker Nancy Harhut for this live encore of her fall 2022 MarketingProfs B2B Forum presentation. Learn how to obliterate objections and get that deal closed.
As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.
Artificial intelligence in marketing is here to stay, and Marketing and Sales leaders can no longer afford to ignore it. Register today to catch up on AI trends and best-practices for your marketing strategy and for aligning your revenue teams. Sponsored by Drift.
Join positioning expert and MarketingProfs CEO Allen Weiss for this free webinar to gain a better understanding of your market, how to segment it based on the benefits your organization offers, and what sets you apart from the competition.
To be successful, marketers need to be able to quickly create feedback loops and act on customer insights—no easy task in an uncertain market. In this webinar, you'll learn how to listen to and better serve your customers—while boosting acquisition and retention. Sponsored by Momentive.
How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer Kenda Macdonald shows you how one company used this effective combination to 3x their sales conversations—and how you can do the same.
Learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. Sponsored by ActiveCampaign.
The B2B media mix wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho-hum emails. Sponsored by Vidyard.