The MathWorks is a $500 million engineering software company based in Natick, MA. Heading up an organization of 60 marketing professionals in the US, Europe and Asia, Karin is responsible for MathWorks worldwide lead generation, events, internal training, marketing budgets and reporting functions. Before joining the MathWorks US headquarters in 1992, she ran their marketing operations in the Europe. Karin has over 20 years' experience running the gamut of B2B on-line and off-line demand generation programs on a global basis.