Question:How important are "looks" when it comes to marketing communications, including web sites?

Get answers to all your marketing questions on MarketingProfs!

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.

A recent Stanford University study found that looks count when people judge a website for credibility.

"To look good is to be good--that's the primary test when people assess a Web site's credibility," said B.J. Fogg, Ph.D, who led the Stanford study. "People evaluate TV news and politicians in the same way: presentation matters more than substance. Why should we expect the Web to be any different?"

A great article by contributor Gerry McGovern gives you the whole scoop on "looks."
Read the whole article here!

Return to the FAQ Index | Suggest an FAQ!