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Demand Generation Director

Posted on 8/6/2012
Company: Badgeville
Location: CA-Menlo Park USA
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 4-6 years
Pay Rate: Competitive
Contact: Tamara Cooksey
Contact at:
Additional Information: Click here to read more

Job Description

Badgeville, the #1 SaaS Behavior Platform and global gamification leader, is seeking an experienced Demand Generation Director to own Badgeville’s demand generation strategy and execution. The Director of Demand Generation will work closely with sales, product marketing, corporate marketing/PR, and other teams to drive campaigns that provide accountable lifts in pipeline and revenue. S/he enjoys being part of a small, ambitious team, being a leader in both setting demand gen strategy as well as daily project execution. This position requires experience managing and executing multi-channel campaigns.


Manage and report on on-and-off line demand generation campaigns
Design, test, and execute progressive nurturing campaigns with marketing automation
Measure and monitor sales funnel activity to ensure predictable pipeline building
Manage CRM database, un-subscribes/opt-outs, and list purchases
Team with internal/external resources to manage PPC and social media lead-gen
Facilitate a strong working relationship with sales
Manage team including physical and online events
Establish and report on campaign metrics, closed loop reporting and ROI

Education & Experience:

5+ years of acquisition B2B marketing experience, ideally with a SaaS company
Ability to both set strategy and have hands-on experience in executing campaigns
Advanced knowledge of best practices in B2B marketing automation, demand generation, and rules-based nurturing
Experience with Marketo and Salesforce
Experience with executing lead scoring and nurturing programs
Experience in managing large events and city tours a big plus
Demonstrated proficiency with multi-channel demand generation campaigns
Experience with database management functions, including list management, cleansing, de-duplication, data validation, segmentation, tagging, custom report creation and import/export of CRM data
Solid writing skills, ability to write Demand Generation copy for diverse enterprise audiences
Interest in gamification, behavior management, big data and social mechanics
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