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Assistant Director, Digital Marketing

Posted on 7/18/2016
Company: Santa Clara University
Location: ca-Santa Clara
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 4-6 years
Pay Rate: N/A
Contact: N/A
Contact at: N/A
Additional Information: Click here to read more

Job Description

Assistant Director, Digital Marketing

Santa Clara University

Department: Miller Center for Soc. Entrep.

Part Year: No

FLSA Status: Exempt

Standard Hours (hours per week): 40

Position Purpose:

In alignment with the Center's mission to accelerate global, innovation-based entrepreneurship in service to humanity, the Assistant Director, Digital Marketing leads the creation, and plans, directs and implements marketing and communications initiatives for all programs and activities of Miller Center for Social Entrepreneurship. This includes - but is not limited to - the following marketing channels: social media, email marketing, content marketing (infographics, video, case studies, blog posts), digital marketing, and website strategy, development, and updates. These initiatives will establish Miller Center as a leader in the social entrepreneurship arena and engage the worldwide community as partners, supporters, and program participants.

Reporting to the Senior Director of Marketing, the Assistant Director, Digital Marketing, will be responsible for content development, idea generation, strategic planning, and analytics to achieve Miller Center marketing goals for all thing digital: social media, website content, ad campaigns and re-marketing. These initiatives will establish Miller Center as the gold standard in the social entrepreneurship arena and engage a worldwide community of external partners, supporters, and program participants, as well as internal and campus community audiences.

Essential Duties and Responsibilities:

A. The Assistant Director, Digital Marketing will lead by:

a. Build and manage strategies for branding, marketing, and community engagement for Miller Center, its programs and strategic initiatives through digital marketing channels

b. Independently create and disseminate marketing content with the appropriate messages, selecting appropriate communication vehicles by Miller Center program and by appropriate audience, including: impact investors, funders and donors; globally-based social entrepreneurs; Silicon Valley executive mentors; GSB Fellows and SCU students; and partners and allies such as capital and corporate partners, and discovery partners

c. Lead and implement a Center-wide digital media strategy: Build and manage Miller Centerís social media profiles and presence; create shareable content; create and run proactive campaigns

i. Drive, support, and be the go-to resource for Miller Center staff on how to engage appropriately, constructively and impactfully

ii. Advance Miller Center fundraising objectives through compelling social media campaigns, such as the annual Day of Giving through social media

iii. Lead, listen, manage, and generally be in in front of the Centerís online reputation by keeping an eye out for, immediately correcting and or responding to negative feedback on social media channels

d. Influence the short and long term goals for marketing and for the Center as a whole: Develop and implement an annual digital marketing plan that supports the Centerís goals and strategies and strengthens the overall brand value of the Center; independently develop and manage the tactics that support the marketing plan

e. Work collaboratively with SCUís Office of Marketing and Communication on marketing strategies and promotional campaigns, insuring that Miller Center is appropriately represented in campus-wide communications and marketing efforts
B. Engage center staff, GSBI social entrepreneurs and alumni, impact investors, mentors, and partners to build pipelines for the centerís programs and foster support for the Center.

a. Guide Miller Centerís thought leadership in social entrepreneurship and impact investing through our digital channels of marketing, including the website, social media, and email marketing

b. Be the voice of and run Miller Centerís social media outlets (blog posts, Facebook, Twitter, LinkedIn, etc.) to tell the centerís story, drive attendance to events, and invent creative ways to use social media to meet fundraising goals

c. Monitor impact of key performance indicators by tracking metrics and analyzing effectiveness of campaigns to maximize results

d. Manage 1-2 graphic design and 1-2 videographer students (up to 4 students)
C. Direct, manage and maintain a website for Miller Center that effectively communicates our marketing messages and promotes the Centerís programs

a. Ensure that the website is intuitive, modern, easy to use, and represents the Center well to a worldwide audience.

b. Lead website sprints and manage general production and perform all updates for site

c. Write, design, edit, and refresh web pages as necessary

d. Develop, implement and manage an SEO strategy to create maximum visibility for the Center, to be measured by web analytics and metrics for all programs

e. Oversee the migration of the current website to the Universityís new CMS and design
D. Foster public engagement by supporting events and the centerís strategic objectives, engaging faculty, staff, Silicon Valley, the funding community, and other constituencies.

a. Direct internal and external outreach, online promotion, and digital collateral development; independently design email campaigns, using MailChimp and employing drip campaigns to maximize attendance
E. Manage the marketing budget and student staff

a. Work with the Sr. Director of Marketing to monitor the annual marketing budget

b. Recruit and manage student employees who have skills appropriate for the Centerís marketing efforts

Provides Work Direction:

Manages student employees


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.

Physical Demands:

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

ē Considerable time is spent at a desk using a computer terminal.

ē May be required to travel to other buildings on the campus.

ē May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.

ē May be required to occasionally travel to outside customers, vendors or suppliers

Work Environment:

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

ē Typical office environment with cubicles.

ē Mostly indoor office environment with windows.

ē Offices with equipment noise.

ē Offices with frequent interruptions.


A. Hands-on content management system (CMS ) and SFDC experience

B. Deep understanding of web marketing best practices including social media (Facebook, Twitter and LinkedIn) and web analytics


A. Power user of graphic design software (Adobe Illustrator, Adobe InDesign) and with development and production of both print and online collateral

B. Strong project management and organizational skills; ability to meet deadlines, particularly those requiring quick turnaround

C. Excellent writing, editing, and verbal presentation and communication skills

D. Excellent interpersonal skills; ability to communicate effectively with people from a wide variety of cultural, linguistic, socioeconomic, national, and ethnic backgrounds


A. Proven ability to develop digital marketing strategies and turn them into effective marketing campaigns

B. Team player that can juggle priorities and meet deadlines

C. Resourceful, creative and can-do attitude

Education and/or Experience:

A. Bachelorís degree in Marketing, Business or related field required

B. A minimum of 5-6 experience progressive experience in digital marketing, website marketing, lead generation and re-marketing tools

C. Experience working in a social enterprise is a plus.

D. Experience working in or with the developing world a plus.

Salary Information: Hiring Range: $2,630.29 - $3,056.92 semi-monthly

Close Date:

Open Until Filled: Yes

Special Instructions to Applicants:

Santa Clara University does not sponsor work visas for staff positions. If hired, individuals must independently provide proof of their eligibility to work in the United States.

To view the full job posting and apply for this position, go to

About Santa Clara University

Santa Clara University is a comprehensive Jesuit, Catholic university located in Californiaís Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus masterís, Ph.D., and law degrees.

Distinguished by the highest retention rate and ranked second among all masterís universities in the West by U.S. News and World Report, Santa Clara University is Californiaís oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.

Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

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