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Customer Marketing Strategist

Posted on 5/8/2017
Company: Principal Financial Group
Location: Iowa-Des Moines USA
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 4-6 years
Pay Rate: N/A
Contact: Audrey Emanuel
Contact at:
Additional Information: Click here to read more

Job Description

Be a part of something bigger

Do you want a career where you can make a real difference? At Principal®, you can.

We work with a greater purpose in mind—to give people the financial tools and confidence to live their best lives. And we take that to heart not only for our clients but also extend that to our employees.

By choosing to work at Principal, you'll be a part of making a difference in the lives of customers and in communities. And you can make a difference in your own life by joining a company that cares about its employees as much as it cares about its customers. From career development to comprehensive benefits to our vibrant, diverse work environment, you’ll find plenty of opportunities to enrich your personal and professional life.


Do you have a strong marketing background including the Customer Experience (CX)? If so, we may have a great opportunity for you!

The Customer Market Strategist will assist with developing strategic recommendations that effectively engage and activate target customer market(s). Provide research-based customer points of view and marketing guidance to the business to help drive the execution of customer marketing initiatives within the assigned target market(s). Promotes customer insights and is an active contributor to the understanding and mapping of those target customer markets. Assists in influencing leaders and decisions makers at all levels to gain strategic commitment for sustainable target market experiences and resulting growth opportunities for Principal.

Additional responsibilities may include:
•Assist with developing innovative engagement strategies to drive customer demand for our products/offerings. Partner with team members to develop and execute on customer marketing initiatives helping Principal grow brand preference among target audiences.
•Cultivate a deep understanding and application of customer research, marketing trends, market dynamics and regulations to help influence others and make strategic choices around priority markets, customer engagement channels, communication platforms, new product development and target audiences.
•Track, analyze and communicate results. Use results analysis to improve future outcomes.
•Perform other duties and functions as required.


Skills required:
•Bachelor's degree in Marketing or equivalent of 8 years’ experience required.
•4+ years’ work related experience required including customer segmentation/activation and target market development experience.
•Customer Experience (CS) is preferred.

Successful candidates will have the following:
•Company product knowledge and relevant experience within the insurance and financial services industry is highly preferred.
•Must inspire trust and respect in others, be action oriented, results and market driven.
•Must have strong work ethic, be a strategic and analytical thinker and have the ability to influence people.
•Excellent organizational, problem-solving, presentation, oral and written communication skills are required. Some travel required, including overnight stays.

Job Level:

Will consider at the Customer Market Strategist or Sr. Customer Market Strategist level based on experience.


Principal is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, gender expression, pregnancy, national origin, citizenship status, disability, genetic characteristics, sexual orientation, marital status, domestic partner status, military status, protected veteran status, disability status or any other characteristic protected by law.

Background Check Requirements:

Employment at Principal is contingent upon successful completion of a background check.

Visa Sponsorship:

This position is not eligible for sponsorship for work authorization by Principal. Therefore, if you will require sponsorship for work authorization now or in the future, we cannot consider your application at this time.

Employee Referral:

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