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Social Media Manager

Posted on 7/18/2017
Company: Lindblad Expeditions
Location: NY-New York
Job Type: Full Time Employee
Education: N/A
Experience: 2-4 years
Pay Rate: N/A
Contact: Billie McCaslin
Contact at:
Additional Information: Click here to read more

Job Description

Lindblad Expeditions is looking for a Social Media Manager who will be responsible for ensuring active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build brand visibility and thought leadership. The goal is to establish a presence for our brand as well as to integrate messaging into the community in a compelling and valuable way for the members. Ultimately, the Social Media Manager should be able to act as the face and voice of our brand and manage all community communications.

Key Responsibilities

Community Strategy
• Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns.
• Interpret the direction of strategy/planning and creative leads.
• Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.

Management & Moderation

• Listening & Reporting
Utilize social listening tools like Brandwatch, Cision, to generate insights
Summarize insights and conversations to create actionable reports that lead to optimization of activity

• Creation & Publishing of Content
Develop and maintain content calendars in alignment with overall marketing/communications plan
Create & publish relevant content, including writing and sourcing videos/images
Program channels with relevant content such as live video, webinars, Facebook/Twitter Q&As, etc.

• Moderation
Serve as the initial point of contact for inbound requests from social media/online properties and the web at large
Review user generated comments and posts in a quick and timely manner
Respond to comments and engage, when appropriate, to foster a positive community and add value to the user’s experience
Enforce the Social Media Guidelines as defined by the brand
Determine how User Generated Content, can foster advocacy

Cross-functional Collaboration

• Participate constructively in inter-department and cross-service line communications.
• Coordinate with Marketing, PR, product and other internal teams to ensure brand consistency, voice, and initiatives.


• Experience developing and implementing tactical plans — including inspired and moderated solutions — that build and nurture online communities.
• Demonstrated expertise in engaging and activating community groups.
• Experience locating and engaging advocates within the community to foster dialogue.
• Demonstrated ability to develop on-brand messaging that best represents their voice and tone online and incentivizing user-generated content creation and sharing.
• Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals.
• Understanding what is possible on the various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers.
• Excellent communication skills and creative writing skills.
• Proficiency in social content management and listening tools.

• 2 to 3 years of experience managing social media platforms or communities for brands is preferred.
• Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields is preferred.

Other Skills/Abilities
Proficient computer skills in the Windows operating system.
Strong skills in time management, handling multiple tasks, setting priorities, and meeting deadlines.
The ability to work independently as well as with others in a team environment.

This job description is intended only to describe the general nature and level of work being performed by an incumbent in this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills or abilities required of persons so classified or assigned.
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