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B2B SaaS Content Marketing Manager

Posted on 8/7/2018
Company: Vanilla Forums
Location: QC-Montreal Canada
Job Type: Full Time Employee
Education: Bachelors Degree
Experience: 2-4 years
Pay Rate: N/A
Contact: Melanie Attia
Contact at:
Additional Information: Click here to read more

Job Description

Vanilla Forums is looking for an experienced B2B Content Marketing Manager to join our marketing team in Montreal to help drive awareness of Vanilla Forums and build pipeline for our growing sales team.

Are long-form ebooks, snappy subject lines, compelling emails, exciting customer success stories, and engaging blog posts your bread and butter? Are you so detail-oriented that every comma, colon, dash and period is in the right place, and that your copy is naturally SEO-friendly? Then this job is for you.

We’re a highly collaborative team of people that love what we do. Our open office format allows us to talk through solutions and brainstorm often, and we’re looking for someone that will actively contribute in that kind of environment. This is a great opportunity for an ambitious, hard working individual looking to move into a SaaS B2B career.


Own the editorial calendar for our blog, articles and content marketing initiatives.
Create content that educates and engages prospects to become customers.
Nurture our prospects through the buyer’s journey through stories, articles, and ebooks.
Develop new ways of sharing and producing engaging content to connect with our audience.
Collaborate with marketing, product and customer success teams to differentiate Vanilla Forums in the marketplace.
Tailor messages to our audiences, marketing channels, and media types, while developing assets that are engaging and meaningful to readers.
Drive all steps of writing projects: from concept, to execution, all the way to reporting success.

Skills and personal traits

You can work in a high-pressure environment, delivering on project requirements with tight deadlines.
3+ years experience in a content development and strategy role, B2B or SaaS a definite plus
Are a versatile self-starter: You’ll be working on a variety of things including white papers, webinars, case studies, email campaigns, presentations, digital advertising, and blog posts.
Can easily go from creating high-level content strategies to executing on content pieces.
Operate with creativity, enthusiasm, meticulous attention to detail, and have exceptional writing skills.
Love to write and do most of the writing for your current work.
A strong background in SEO fundamentals, with some experience in demand generation.
A proven track record communicating products or services in a clear and compelling manner, supporting the buyer’s journey.
Pride in your “conversational” writing skills, with the ability to engage any audience, on their level, and on their terms.
Ability to work closely with other content creators, providing detailed briefs and spec documents along the way.
A “get it done no task too small” attitude, with a genuine interest in collaboration.
Able to manage several contractors that will help you ship on your tight editorial calendar.
You care a lot. You take full ownership over your role and the outcomes.

Bonus experience and interest

You are a strategic and analytical thinker. You are able to contribute your own ideas, and think creatively about how to get the best outcome for the company.
Have experience writing content for online community builders, driving customer success and satisfaction.
You are solutions focused. You embrace challenges and dig deep to come up with creative solutions that get us back on track.
You’re naturally curious and have a growth mindset. You have a high degree of self-motivation and initiative with a drive to learn and grow your role. You like to experiment with new and creative ideas.
You have strong organizational and time management skills. In a growing company, there will always be more things to do than you have time for. A+ team members are excellent at staying focused, prioritizing, and automating non value-added work.
You have an entrepreneurial spirit. You are adaptable and comfortable with ambiguity and change. You’re comfortable taking on multiple roles, sometimes outside of your comfort zone.
You are an excellent relationship builder. You quickly earn trust and confidence with your team and our customers. You foster a productive and empowering work environment.

Compensation and perks

Full-time position with competitive wages for the Montreal job market
Startup perks: ping pong, video games, snacks, drinks, etc.

Candidates in Montreal are preferred, however exceptional candidates may be considered from within Canada/USA/UK.

Vanilla helps organizations build unique online communities that are used by millions of people each month. What we do makes the Internet more diverse, more useful and more fun. We’re looking for passionate, hard working people who want to help us reinvent community forum software. We offer a casual work environment, health benefits, Mac gear, free snacks and a job that you’ll love!

Vanilla is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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