Limited Time Offer: Save 30% on PRO with code GOPRO17 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Most Recent

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Just Wait for Me, OK?
    You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken off your list. In a post at the UK DMA Email Marketing blog, however, Dela Quist argues for an alternative ... more
  • Pew Report: Internet Use in the Recession
    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project. more
  • Solution Selling: The Answer Is in the Question
    "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get to know one another. That's when asking one important question can expand your discussion as well as uncover and deepen ... more
  • The King Is Dead, Long Live the King
    As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not only deserves to survive, but can? "Let's be completely honest," says the narrator of the "Reinvention" video GM posted to ... more
  • I'm Queued-up, and I Like It
    If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). And whichever option a customer chooses—many use both—the company will send occasional email messages to solicit feedback. The way it ... more
  • Overlay the 'Tube, Dude!
    YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website they wish. Now, that's a sweet ride! You might be, like, "Didn't that feature already exist?" But the crazy thing ... more
  • Four in Ten Email Marketers Don't Test
    Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study. more
  • It's Not the Golf Course Anymore
    "Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A day would be spent golfing with a good bet." But everything changed when prospects began researching their options online, thus ... more
  • Get Lost
    June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost $39 and take a week. A week!" Those who ask for a quicker turnaround will often find they're out of ... more
  • Turn That Downturn Upside-Down
    "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, to be successful, must be calculated, targeted, and backed by willingness to persist." To help you outmaneuver competitors who retrench ... more
  • I'm Not Afraid When I Hold You
    Countless reports have connected brand loyalty with status-seeking (think luxury cars), but a new study says some consumers' connections to brands stem from a far deeper source: their own insecurities. In the study, researchers asked a group of MP3 owners a few very serious questions and requests, such as: Please ... more
  • Summer: Time to Slice & Dice
    "Building your own opt-in email marketing list is an accomplishment," says Steve Adams in an article at MarketingProfs, "but don't stop there. Once you start reaching out to your list with great content, you can then improve the targeting and relevance of your email marketing campaigns by using segmentation." The ... more
  • The Year of Mobile Marketing (Finally)
    Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now reality. more
  • Ads Interesting, Not Influential; TV Ads Most Helpful
    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found. more
  • Name It and Claim It
    The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says Marco Marini in a post at the Email Experience Blog. "You could suffer lost revenue. You might not know which ... more
  • Buzzkill
    "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the buzz you've worked so hard for to lead somewhere." Too often, she argues at her blog, we consider buzz-generation to ... more
  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold
    by Randy Spurrier
    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. more
  • Creating Compelling Value Propositions Can Be Fun
    by Barbara Bix
    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment. more
  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment
    by Steve Adams
    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners. more
  • How to Bridge the Marketing-Staffing Gap
    by Eva Wu
    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do ... more
  • Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Sales
    by Christian Gulliksen
    The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
  • Double Your Fun
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In a recent article at Inside CRM, Ram Krishnamurthy and Brad Neelan offer up five strategies for using such a twin ... more
  • Bachelor Number Three
    You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's "Unstoppable." He's clearly having a good time while bemused onlookers watch the spectacle. After a while, a second concertgoer ... more
  • Social Media Popularity Skyrockets
    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago. more
  • I Never Promised You a Rose Garden
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in a three-part series at the AWeber blog, it's important to set some appropriate expectations before they commit to you. "If ... more

Results for All Content » Marketing Articles » Most Recent: 6101 - 6125 of 9021

Previous 1 2  239 240 241 242 243 244 245 246 247 248 249 250  360 361 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!