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  • The Year of Mobile Marketing (Finally)
    Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now reality. more
  • Ads Interesting, Not Influential; TV Ads Most Helpful
    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found. more
  • Name It and Claim It
    The data you gather on email marketing campaigns might not be as useful as you think. "Real danger lurks in not measuring the right factors or not measuring accurately," says Marco Marini in a post at the Email Experience Blog. "You could suffer lost revenue. You might not know which ... more
  • Buzzkill
    "Yes marketers," says Christina Kerley (aka CK), "you absolutely want people talking up (or, buzzing over) your brands. And you really want them saying great things. But you want the buzz you've worked so hard for to lead somewhere." Too often, she argues at her blog, we consider buzz-generation to ... more
  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold
    by Randy Spurrier
    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. more
  • Creating Compelling Value Propositions Can Be Fun
    by Barbara Bix
    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment. more
  • A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment
    by Steve Adams
    Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners. more
  • How to Bridge the Marketing-Staffing Gap
    by Eva Wu
    If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being asked to do more with less. Now more than ever, however, marketing efforts are needed to drive sales. What options do ... more
  • Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Sales
    by Christian Gulliksen
    The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
  • Double Your Fun
    In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In a recent article at Inside CRM, Ram Krishnamurthy and Brad Neelan offer up five strategies for using such a twin ... more
  • Bachelor Number Three
    You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's "Unstoppable." He's clearly having a good time while bemused onlookers watch the spectacle. After a while, a second concertgoer ... more
  • Social Media Popularity Skyrockets
    Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago. more
  • I Never Promised You a Rose Garden
    When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in a three-part series at the AWeber blog, it's important to set some appropriate expectations before they commit to you. "If ... more
  • Case Study as Mirror: Reflect Your Audience's Concerns
    Imagine this scenario: Your engineering team is about to close out a flawlessly executed systems job, and your customer is thrilled because the solution is already performing beyond expectations. You might have just discovered the ingredients of a great customer relationship—and a powerful case study. But how do you ... more
  • To Coin a Phrase. Or Two.
    Not long ago, your spell-check would have revolted at a word like blogosphere; type it into a recent edition of Microsoft Word, however, and you won't see that angry red squiggle beneath its 11 letters. The bastardized term has been accepted by the software as a "real" word. Likewise, most ... more
  • Bada-Bing! Microsoft Scores Search Share
    Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com at 3.15%, Hitwise reports. more
  • I Predict a Sunny Day
    "Predictive analysis has a long and profitable history with direct mail," says Arthur Middleton Hughes in a Pro article at MarketingProfs. "Millions of dollars have been saved by focusing on those customers most likely to buy—and not mailing to those who are unlikely to be interested." Only recently, though, have ... more
  • Tweet Me to Juicy World Renown!
    Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. Expect to see the pea-green pieces on mom-targeted sites like CafeMom and BabyCenter.com. Questions like "How do you stimulate your child's ... more
  • Optimize B2B Email for Search, Pt. II
    Last week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his B2B Marketing Blog for optimizing internal site links to and from posted email content. Among his tips: Link email marketing ... more
  • Ready, Steady, Innovate!
    In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate that they] write a Grammy-winning song or Oscar-winning blockbuster, could they do it?" They could try, obviously, and some ... more
  • Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
    ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced this week. more
  • Knowing How to Cut
    When spending must be cut, and it's just a matter of determining where, you face a process fraught with potential pitfalls. Here's some help. In a post at Harvard Business Online, Rita McGrath highlights key takeaways from a workshop on avoiding the traps that companies often encounter when trying to ... more
  • 'At' Ain't Where It's at Anymore
    Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of time talking to my fellow speakers [and attendees] about what social media means to customer loyalty," she recalls. "If we ... more
  • Google's Secret Weapon: Chrome OS for PCs
    "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be." more
  • A Tale of Two Tales
    You might wonder whether the stories you tell in email marketing campaigns should be long or short. In a pair of posts from Chad White at the Retail Email Blog, you'll discover that it, well, depends. He offers two examples.  According to White, Neiman-Marcus has been incorporating brief quotes from designers in ... more

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