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  • Deciphering the Vendor Mating Call
    "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need to know what they want, and second, need to make sure their choice can provide it," she says. After establishing ... more
  • How'd He Do That?
    When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But then something happens. A man standing only a few inches high wanders across the screen and addresses the visitor. ... more
  • Short, Sweet, and Clicked-Through
    In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters significantly outperform those with more than 35. "According to the email marketing software-on-demand provider," says Magill, "messages with subject lines ... more
  • Give Them the B2B Content They Want
    "B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows this—B2B buyers are information hounds." Add to that the analytical nature of most IT professionals, as well as the pace ... more
  • Ebony and Ivory
    Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, says the answer is an emphatic yes. Set to the tinny strains of a Casio keyboard-style soundtrack, the one-and-a-half minute ... more
  • Get Them to Give a Hoot
    "Very few executives give a hoot about opens and clicks," says Stephanie Miller in a post at the Daily Fix blog. "In fact, very few marketers even look at their email system reports (I can't make this stuff up!)." The problem, she argues, is that these types of data cannot ... more
  • Steven Berlin Johnson on 'Why Twitter Matters'
    Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, since Steven's cover story on Time magazine debuted only a few days prior. At the event, Steven sat down with ... more
  • You Talkin' to Me?
    Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets to its women's basketball games, Gonzaga University released a video of a coach calling the ONE person whose attendance would ... more
  • The Sweet Sound of the B2B Tweet
    Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to Maria Pergolino. In a recent Marketo article, Pergolino states that Twitter is actually a more important tool for B2B marketers ... more
  • A Fine Mess Caused by the Fine Print
    "I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there was a catch. "I called them to schedule an appointment and was told there was [an] $85 minimum service charge. ... more
  • iComicRelief
    Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having recently hit 1 billion app downloads at the iTunes store. more
  • The Three Rs of Recession Marketing
    "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a guest post at the Daily Fix blog. Here's why: Retention. Retaining your customers is a profitable exercise. Eastman cites a ... more
  • There's No Place Like (Near) Home
    It seems Americans are sticking closer to home these days. The pool in the backyard is a bigger draw. Dinner at home tastes better. So, is there a Customer Insight here? Well, of course. In a recent post aptly titled "Getting Ahead by Being Local," C. B. Whittemore writes at the ... more
  • Subject: Rock On!
    "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you want to get across, that subject line better be good—or else your prospects might head to a different neighborhood." Nason ... more
  • Marketing Addictionary: 'Bird-of-mouth'
    Bird-of-mouth (noun): The spreading of news or information via Twitter. more
  • Take a Deep Breath
    In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of sticking with my typical remedy of sleeping it off, I decided to apply analytics to find the best solution," he ... more
  • The Two-Edged Sword of the Testimonial
    Holly Buchanan opens a post at the FutureNow blog with a pair of seemingly contradictory ideas: that testimonials work very well and that they don't work at all. Both are true, she argues, because customer praise can be a two-edged sword: If it appears inauthentic or doesn't offer true insight, ... more
  • Streaming Music 2.0
    Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site. more
  • Retail Survival Tips in a New Economic and Customer Environment
    by Adam Boyden
    Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very ... more
  • Avoid the Five Routes to Strategic Failure
    by Nilofer Merchant
    Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in the company's Ohio office was critical to your strategy, yet ... more
  • Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies
    by Josh Nason
    When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood. more
  • Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1
    by Shaun Ryan
    If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data from your site-search solution to create emails with lists of ... more
  • Case Study: Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scale
    by Kimberly Smith
    With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
  • Meet the SEO Royal Family
    We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, the synergy between content and usability design can be a powerful generator of website conversion rates. To help search marketers optimize ... more
  • The Case for Persuading the Lawyers
    "Many marketers like to blame their lack of innovation on their lawyers," says Rohit Bhargava in a post at the Influential Marketing Blog. They're an easy target, he notes, because the more groundbreaking a marketing concept, the more likely it is that a lawyer will tell you why it can't ... more

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