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  • by Andrea Learned
    I recently delivered a brief presentation on how women buy and what role storytelling -- or interpersonal narrative -- has in the process. In the course of becoming more aware of current examples of brands that are using this form, I noticed an ad on the in-flight television as I ... more
  • by Spike Jones
    So now you know how I feel about doing spec work to win new business, eh? It's something we abandoned a long time ago, for many The main one being that if we did the spec and won the account, we spent the next 6-12 months trying to recoup the ... more
  • by Ann Handley
    Last week, Chicago Tribune reporter Mary Umberger called me for a about new media and... of all things, real estate. I suddenly had a My first job out of college was as a reporter for a weekly business newspaper in Boston called the Banker & . I wrote about banking ... more
  • by Laurel Delaney
    How do you take your business global? This Valentine's Day, let me count the Hope you find it useful in taking on the 50 Ways To Go more
  • by Ted Mininni
    Coffee drinkers are pretty passionate about their favorite brews. As freelance NYC writer Carol Vinzant recently wrote in an "After Starbucks proved that Americans were willing to spend more for a better–or at least fancier–cup of coffee, everyone wanted in on what is now an $8.4 billion retail coffee market. ... more
  • by Suzanne Lowe
    I've been ranting in a series of posts lately about what should be expected of marketing experts (and of course what we should expect from ourselves). Fiona Czerniawska's article on thought leadership last week from Mike McLaughlin's fantastic Management Consulting News brought new Czerniawska reported on her research about the ... more
  • by Christina "CK" Kerley
    We're back for another round, bookworms. And in this segment we're discussing branding with the brand masters themselves: the inimitable Al and Laura Ries. What will we be doing this segment? We'll be getting a little Darwinian, debunking some long-held branding "truths"—and, likely, spurring some debate. Please join us! more
  • by Ryan Buchanan
    With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what it told us... . more
  • by Gerry Myers
    Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In dual-income families, more than 30 percent out-earn their husbands. They control considerable sums of money and spend it for a ... more
  • by Hank Stroll
    What's the best way to rectify an embarrassing situation with a client? Read on for sound advice on how to handle client blunders and other screw-ups. more
  • by Su Doyle
    Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting seduced by graphs and charts. more
  • by Mark Brownlow
    A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its full potential. more
  • Case Study: A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percent
    by Jennifer Natsu
    The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from ... more
  • by Gerry McGovern
    In an age of instant messaging, you should take a lot more than an instant to consider what exactly it is you're communicating. tell us that controversial bloggers, Amanda Marcotte and Melissa , hired by the John Edwards US presidential , are in trouble. Their previous blog posts are being ... more
  • by Andrea Learned
    I was on my annual, too-short, snowboarding trip this past week, and came upon a great coffee shop in Breckenridge, CO (comfy couches and little nooks). While standing at the counter, I picked up a fancy brochure thing produced by American Express, entitled something like "the insider's guide to When ... more
  • by Jeanne Bliss
    A revelation is taking hold in medical schools across the country that deprving medical students may not be good for their cognitive skills required to care for patients! Talk about great customer In an industry that actually takes an oath to do the right thing for the people they serve, ... more
  • by Ann Handley
    The Wall Street Journal deconstructed the job of "Blogger" in its "Paygrade" section yesterday, under Blogging for Web . The got some things right, Full-time news bloggers work like Mario Lavandeira, author of the Hollywood gossip blog , says he averages 19-hour workdays that start at a.m. Blogging is an ... more
  • by Mack Collier
    One of the first '"blogging truths" most of us hear when we start blogging, is that you can measure the health of your blog by looking at its traffic. This idea has caused me some confusion for months, as I've watched my blog appear to be growing steadily, yet the ... more
  • by Ann Handley
    Things have been so hectic here at the World Headquarters of that I completely skipped our birthday celebration last month. But here it With the start of 2007, MP celebrates its sixth That's six years of publishing marketing know-how from professors and professionals who have contributed close to 2,000 articles ... more
  • by Lewis Green
    The first thing I learned in Journalism 101 is that the headline is the most important part of any story. Why? Because, like a great proverb, we only have a few words to get our message across. And if we fail, readers won't read our In today's world, where many ... more
  • by Gerry McGovern
    PowerPoints are the curse of the intranet, and PDFs the curse of the Web. PDFs reflect print thinking. On the Web, we need Web The next time I download a PDF and the first thing I see is a big picture of someone sitting on a bicycle, smiling; or someone ... more
  • by Jeff Thull
    Establishing credibility is one of the most critical elements in securing a new customer. The customer must see you as a credible and trustworthy resource. Here's how to establish credibility with a prospective customer. more
  • by Galen DeYoung
    Most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, you need to understand the critical differences between B2C ... more

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