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Marketing Articles: Most Recent

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  • by Jay Lipe
    People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company's marketing, that to deny it is to invite failure. Follow along ... more
  • by Scott Brinker
    Traffic is good, but ultimately it's all about conversion. more
  • by Christine Pilch
    If people pay attention to what interests them and ignore everything else, how can you break through the clutter with a message that people care about? All you have to do is press your customers' hot buttons. more
  • by Rickey Gold
    The most important areas of marketing are the three Ps: positioning, presentation and panache. more
  • by Gerry McGovern
    The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the When the recently-leaked 20 million America Online search queries were analyzed, it was found that a great deal of people wanted free sex, free ... more
  • by Mack Collier
    Last month I left a post on The Viral about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their I wrote that I thought that the promotion was a 'step in the right direction,' but that it could be a bit better, and ... more
  • by Ann Handley
    This week's profile of Mack Collier reveals a little about Mr. the man behind the Top 25 Marketing list as well as his 100 CDs for 100 Bloggers This series of mini-interviews is an attempt to bring you the personalities behind this blog, to connect a bit on a human ... more
  • by Sara Holoubek
    But it sure helps differentiate oneself. Having recently tasked myself with mapping the very uniform search engine marketing agency landscape, I have come to realize that marketing firms are the least likely to know what makes them Take a look at these recent press [Company Name] Distinguished as 'Largest SEM ... more
  • by Ann Handley
    My 14-year-old son, born in 1991, is certain he was born two decades too late. So, lately, he's been bringing himself up to speed on the culture of the the music (The Doors, Grateful Dead), the literature (Gore Vidal), events that defined the decade (Vietnam, Woodstock) and Dick Admittedly, Cavett ... more
  • by Ann Handley
    Hi Daily Fix aFIXionados. I've been hunting around online for giant We're " foam fingers, but surprisingly our super-competitive culture doesn't extend that far into the numeric Regardless, the cause for foam-finger wagging is that Collier was finally able to update his list of the Top 25 Marketing , and ... more
  • by Alain Thys
    What would you do if someone (say a known blogger) picks up your advertising campaign because he thinks you've done a good job, puts it on YouTube and spreads your message to his audience ? Would you send him a box of chocolates or a letter from your While to ... more
  • by Lee MarcStein
    I've been accused of having marketing foresight. Here's On September 19th, the entry on my George Carlin daily calendar pad will "The worst thing about e-mail is that you can't interrupt the other person. You have to read the whole thing, and then e-mail them back, pointing out their mistakes ... more
  • by Ann Handley
    This work week prior to Labor Day is understandably many of us head to our favorite vacation spots to squeeze the last few juicy drops out of summer. But for those of us who are in the office, this week can be a good time to reflect and prepare ... more
  • by Tom Ehrenfeld
    As a business writer, I've always cared as much about writing as I do about business. In fact, I took the discipline of writing seriously long before seeing the practice of business as a dynamic activity. Today I care about And so, when looking for good business writing in other ... more
  • by Cristian Mitreanu
    Learning from past experiences to improve future actions is an important characteristic of human nature. Obviously, the world of business is no exception. To advance the field of corporate strategy, or better yet, to advance the search for a universal formula for enduring corporate success, it is imperative to ... more
  • by Cheryl McPhilimy
    We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions. But what happens when a reporter really is on line one? A blessed few can pick up the phone and say brilliant things. The vast majority of us ... more
  • by Linda Popky
    Most companies have a policy that puts the customer first, but too often that policy isn't implemented by the people on the front lines. Why is that? more
  • by Gary Katz
    Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It addresses the seven deadliest marketing sins that plague organizations of all sizes by leveraging a strong front-end infrastructure to reinforce marketing strategy and back-end programs and tactics. Is your organization ready ... more
  • by Nilofer Merchant
    Do you remember a time when most restaurant meals were the sit down, full-service, dessert-included variety? Even if all you wanted was a cup of soup or a simple salad, you were offered the blue plate special with everything at one price. Then the culinary folks came up with small ... more
  • by Jeremy Swiller
    If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search demand with buzz. more
  • by Harry Joiner
    As a #0000ff;" marketing , increasingly I am seeing resumes in Word format that contain testimonials about the candidate at the end of the document.  Great The most effective testimonials have live to the profiles of those people providing the These same testimonials are also embedded into the candidate's Linked-in ... more
  • by Laurel Delaney
    The lure of selling internationally is What easier way to expand your marketplace than to move beyond the United States? The numbers speak for themselves - a market of billions rather than millions. As the late but oft-quoted business guru Peter Drucker "E-commerce does not merely master distance, it eliminates ... more
  • by Harry Joiner
    This is ZoŽ Goldring here, one of the #0000ff;" over at #0000ff;" with the honor of posting for Harry this The big kerfluffle made by Apple and Google recently to protect their brand names (thanks for the #0000ff;" #0000ff;" ), got me thinking again about personal brand and protecting your ... more
  • by Elaine Fogel
    At a local PR seminar this week, the speaker discussed a few of his company's corporate case studies, most of which focused on new technology and communication It isn't the first time I've heard marketers refer to their PR activities in podcasting, online social sites (like MySpace), and other new ... more

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