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  • by Jeffrey Mucci
    What does it mean to truly be marketing-led organization? And what does it take to understand the consequences in implementing this dramatic shift in strategy and culture? more
  • by Lisa Bowen
    After years of trial and error, attempting to predict the ebb and flow of marketing campaign response, the author put together a reference calendar. It shows blackout dates for email campaigns that B2B marketers should avoid if possible. more
  • by Greg Verdino
    Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But we need to be smart about our approach, realistic in our expectations and consumer-centric in our executions. Doing it just ... more
  • by Ann Handley
    Big new around the blogosphere this TIME magazine gives the individuals behind "User-Generated Content" an early Christmas present by naming them -- well, YOU -- as the most important persons of 2006. Bloggers react to TIME's cover story by channeling Sally Field ("You like me! You really like me!!), which ... more
  • by Gerry McGovern
    Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer Frederick is regarded by many as the father of modern management. His work at the turn of the 20th century had an extraordinary impact ... more
  • by Harry Joiner
    I got a call today from my new sales rep at .  Smart lady.  Energetic.  Young, I As a marketing headhunter, I pay Linked-In a fair amount of money each year as a Pro Plus member -- which means I'm contracted for 150 In-Mails per month.  Sadly, I use a ... more
  • by Andrea Learned
    Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it out of the recycle bin if you missed Since connecting is so key in reaching women as consumers, this idea (on page 52 of the magazine) really caught my "In ... more
  • by Andrea Learned
    When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and funerals. My how things have In another great tidbit from the The New York Times Magazine's Sixth Annual Year of , we learn the more academic term for what might ... more
  • by Jim Kukral
    If you wouldn't use your own product, could you still sell it? Could you still believe in it? I don't think so. I firmly believe that you have to believe in what you etc... or you're just pushing the company line and will never really see a success that is ... more
  • by Ann Handley
    Have you heard any good podcasts lately? I stumbled upon two good ones today, but I'm in the market for First, here are my The first is produced by my friend Eric Mattson of , who is plugging away at his ambitious goal of recording 1,000 conversations with 1,000 marketers, ... more
  • by Eric Ward
    Several companies have set up shop recently in the get paid to blog ..." space. There's been a natural outcry by some, resignation by others, yawns by most. But thousands of bloggers have signed up and said they are willing to take money to blog about Does this mean the ... more
  • by Lewis Green
    Dear Martin: I am sure you worked hard and had the best interests of America West foremost in mind, but this is just wrong, buddy. You can't do this stuff. It went out with burning crosses and grabbing women's private stuff. And suing the airlines doesn't make you the brightest bulb ... more
  • by Eran Livneh
    Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all know, chances are you won't be able to get everything you're asking for. But, believe it or not, this may actually be a good thing. more
  • by Paul McCord
    Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects. more
  • by Jim Lenskold
    Here's what Jim believes will be the trends for 2007 in marketing ROI as well as priorities you should keep in mind. Progress in 2007 will not come from new technologies or techniques, he says, but from increased adoption as we get smarter about addressing measurement challenges and recognize the ... more
  • by Hank Stroll
    This week, how do you train product salespeople to sell services? Here are three steps. more
  • by Gwyneth Dwyer
    Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success. more
  • by Ann Handley
    Fridays are usually the day to wrap up unfinished business and miscellaneous tasks, but much happened over the weekend in the Daily Fix blog community. So on this Monday, I bring you the * * * * Most importantly, our thoughts are with Lewis Green today. Lewis's 91-year-old mother passed ... more
  • by Jim Kukral
    If you own a business, or are responsible for marketing a business, you know that two of the most important things you need to have fine-tuned is your USP (unique selling proposition) and your elevator Now, normally, most businesses start with those things in a business plan. However, more often ... more
  • by Christina "CK" Kerley
    About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and from far-reaching regions. This old media (books) meets new media (the Web) meets new best practices has caught on across all continents (save From across the pond--across both ponds!--down under ... more
  • by Lewis Green
    Rants and raves are good for the soul. They free our spirits. And like my cat Emily, such freedom makes me run around the house feeling good about myself. So without further ado, here are my rants and raves. Feel free to add your Good people with great Bad people ... more
  • by Andrea Learned
    Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, online? Ask Procter & Gamble and about how they connect with consumers willing and motivated to engage with their According to comScore Media , and as reported by Jack Neff ... more

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