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  • by Jim Kukral
    David Armano 'Is Creativity the New Innovation?' The answer is ...and all you have to do is look around the latest viral media projects that keep popping up to see that, in fact, creativity is innovating online Viral media entrepreneurism stems from projects like the Million Dollar Home , and ... more
  • by Ted Mininni
    No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The Home Depot. more
  • by Eric Frenchman
    Ok, it is the 4th of July in America so why shouldn't I participate in a little celebration. (Don't worry, I'll keep this short.) We've been TiVoing The on The History Channel and really enjoying watching it. One of the episodes featured the military campaign of It got me a ... more
  • by Sara Holoubek
    First it was search. Then it was media. Now it is In recent conversations with friendly Google employees, the buzzword is most definitely "software." Make that "collaborative And this is how I know it is When my new laptop arrived last week, I was pleased to see that MS Office ... more
  • by Karl Long
    I love this story and hope I'm not the last person in the world to blog about it, I would hate to become totally There's this TV pilot that was filmed last year titled, ironically enough "Nobody's Watching," and it's kind of a show within a show. It's about two ... more
  • by Jim Lenskold
    There is an ongoing argument that ROI threatens brand The concern expressed is that measuring return on investment for certain advertising and marketing initiatives does not take into account the long-term contribution to the brand. There was an article last month where this message was being expressed at a publishing ... more
  • by Paul Barsch
    Http://blog.marketingprofs.com/images/megaphone.jpg more
  • by David Meerman Scott
  • by Karl Long
    Not really, I'm just reading into JupiterResearch claims of all fortune 500 companies will have corporate blogs by the end of this , which even for an enthusiastic blogger like me seems a little... optimistic. Wait, here's a JupiterResearch, a leading authority on the impact of the Internet and emerging ... more
  • by Eric Frenchman
    A few days ago on my site I wrote this post called Since When Is the Net in response to all of the Net Neutrality While I'd like to say how brilliant the post was, the debate that it sparked in my comments section was far more enlightening to me ... more
  • by Ann Handley
    Are you trying to figure out how to help your company "? Or figure out just you need to in the first Amy points to an excellent article Steve Outing wrote in yesterday's Editor and Publisher . At first pass, How to Make Your Web Site More focuses on techniques ... more
  • by Jonathan Kranz
    Numbers move people to A couple of years ago, I called my heating oil company to complain about prices. The call went nowhere until I read off a list of better prices from the company's competitors (a list I found on the Web). I got a better Same with my ... more
  • by Ann Handley
    It's been 3 months since this blog launched. And the learning curve .... as for any new venture .... has been steep as Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more than ... more
  • by Eric Ward
    Since my last few posts have been mostly about what NOT to do when building links, how about if we take some time for some actual link building tips and advice? more
  • by Laurel Delaney
    ...Particularly in the Middle East. The ME Excellence Awards Institute focuses on merits, rewards best practices and recognizes outstanding Does your And how about taking a break for a moment to find out what's really going on in the world? For example, have a clue as to how many people ... more
  • by Lee MarcStein
    So this current post is the other shoe dropping, the confession, the session with my shrink. more
  • by Elaine Fogel
    It's unprecedented. It's astonishing. The nonprofit world is reeling. Philanthropy will never be the same. So, why should your company care about this With Bill Gates' recent decision to leave his corporate duties to focus on The Bill & Melinda Gates Foundation, and now Warren Buffet's announcement that he's giving ... more
  • by Karl Long
    Not really, I'm just reading into this statement by the Worldwide Chief Creative Officer of one of the world's largest advertising agencies (Mark Tutssel of Leo YouTube, which publishes video clips and has greater US reach than This was part of a financial times article titled YouTube bigger than MTV' ... more
  • by Mack Collier
    Tara Hunt creates a Pinko Marketing '. David doesn't like In fact David gives an almost point by point explanation for why he thinks the 'Pinko Marketing Manifesto' is As I was reading David's post, I would agree with him on one point, then disagree with him on the next ... more
  • by Suzanne Lowe
    The June 20 Wall Street Journal "Page One" featured a laugh-out-loud article, "Perpetrator It's Hard to Run Away In Falling I loved reading the examples about cops catching the bad guys, who keep tripping while running away from the scene of the I'm not the only one who has wondered ... more
  • by Hank Stroll
    For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. So what are the alternatives to tradeshow marketing? more
  • by Promise Phelon
    Remember back in the '90s, when voice of the customer (VOC) was all the rage? It was a process discipline, a way for companies to gather customer insight to drive product and service requirements. But VOC got lost amidst a booming tech sector, abundant resources, and the many, many new markets, ... more
  • by Brian Dempsey
    Make no mistake: Online, your success in converting interest into acquisition depends on your ability to connect with prospects precisely where they are in the buying process. B2B and B2C buyers go through similar stages in that process as they consider their purchasing decision: needs assessment, requirements analysis, evaluation, purchasing. Using ... more
  • by Doug Garnett, Dan Zifkin
    Traditional TV tends to deliver measurable advertising results only for true mass-market products—in part because you need about $15 million to begin even the smallest mainstream TV campaign. Cable TV, on the other hand, is a powerfully viable alternative, delivering much higher ROI on much lower budgets in a national campaign. ... more

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