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  • by Tim Jackson
    As bloggers, how many times have we asked this question or had the question asked of "Are you gonna blog Last week I had my yearly with one of my major parts suppliers for the annual new product presentation. During this meeting, I get to see all of the latest ... more
  • by Lewis Green
    Since Donald resigned (or was he fired?), I keep thinking about the significance of having a personality that rubs people like sandpaper across a baby's This is significant in life and in work, I For a moment, let us forget Rumsfeld's handling of Iraq or his restructuring on military capabilities, ... more
  • by Ann Handley
    Most of you bloggers have heard about , right? But please... don't tell me you've thought of Here's the PayPerPost pitch, in a "Get Paid for Blogging. You've been writing about Web sites, products, services and companies you love for years and you have yet to benefit from all the ... more
  • by Stephan Spencer
    Getting high rankings with a blog is child's play -- with the right mentor by your side and tools at hand. With a few hours of SEO training, my 15-year-old daughter cracked the code on making money while she sleeps! A search engine optimized about Neopets, decked out with Google ... more
  • by Gavin Heaton
    Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be immediate and visceral -- while at other times we need a little longer to reflect on what we read, see or This week I watched a video that made me ... more
  • by Andrea Learned
    Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ideas, approaches and campaigns competing for the womens' market There will be those brands that actually read the recent articles and absorbed their point - and so talked with women ... more
  • by Andrea Learned
    I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in the 1990s, had been a shining example of transparent marketing to women. The no-dicker sticker they were known for tended to women's ways of buying without thinking The tagline back ... more
  • by Sara Holoubek
    Deep-tagging video has me very excited. Let's start at the This year, 2006, is the year that video found success online. The majority of households have the bandwidth to experience a smooth ride, and we have collectively observed that our media consumption patterns are forever altered. We can't get enough ... more
  • by Ted Mininni
    The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , sons of the personable, well-liked Paula –on their culinary adventures as they criss-crossed the country in search of local food specialties created by small business Interestingly, the individual show episodes ... more
  • by Mario Sundar
    Five reasons why Borat boldly goes where "Snakes on a Plane" could Snakes on a Opened in 3,555 1st Weekend $15.3 Fahrenheit Opened in 868 1st Weekend ~$24 Opens in 837 1st Weekend $26 In spite of alleged comparisons to Snakes on a , I'm convinced more than ever that ... more
  • by Lewis Green
    Not long ago, I wrote a piece called "Stupid Things Corporations Do." But never did I think that stupid could fall into the moronic range. proved me According to a Nov. 2 AP , WalMart's revised attendance policy forbids lateness due to snow. Apparently, Forrest Gump thought WalMart when he ... more
  • by Jim Kukral
    Did you ever read a business book that filled you with enough creative energy and inspiration to just about make your head explode– in a good way? That's what happened to me last week when I picked up a copy of Marketing by Jon . Foreword by Mark I was ... more
  • by Jonathan Kranz
    In Sunday's Boston , Chris Reidy's article, Experienced Musician for , addressed the growing phenomenon of famous-name music acts pitching products via songs or even TV ad In Reidy's words, "The trend comes as advertisers avidly woo the 18-to-25 market, a coveted group to win over because people this age ... more
  • by Tim Jackson
    As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other folks about what it means to be a good Smart ass that I am, I am usually tempted to reply "good spelling and an endless amount of opinions," but I ... more
  • by Alan Sharavsky
    How did the NBA overcome the 1999 retirement of Michael Jordan and a variety of black eyes that might have doomed a lesser brand? It launched and supported a new product—one by the name of LeBron James. The NBA's resurgence is a classic example of the power of a new ... more
  • by Wil Reynolds
    Overall, big brands typically screw up search in two big ways, and Nike is no different... . more
  • by Promise Phelon
    It may be bold. It may be controversial. But the author is convinced the following will prove true: Without customer-centricity, or a role in gathering and interpreting the voice of the customer, marketing will become nothing more than the execution arm of companies. There are signs of this everywhere.... more
  • by Patricia Pao
    Next year will bring major shifts in beauty, especially organics, and fashion as consumers take more control over all aspects of their harried lives. Interestingly, growth will come from non-traditional sources... . more
  • by Stephen Denny
    You can do Hollywood tie-ins right. It just takes nerves of steel, the ability to say no to a lot of very charming people, and a ton of planning. But you will live to fight another day if you follow this prescription... . more
  • by Kevin Arthur
    If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, what follows are some musings from a business development department about preparation, organization, getting and staying in touch, and keeping ... more
  • by Allen Weiss
    The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in After all, you can't prove anything in science. What you can do is provide a growing ... more
  • by Scott Baradell
    I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my Usually it's just a few minutes here and there, between projects or during a fit of writer's block. Nevertheless, this time is ... more
  • by Gerry McGovern
    Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this Are you an email slave? Are you a crack-berry? Are you so focused on the small screen, that you are missing the bigger picture? Have you no time ... more
  • by Paul Barsch
    So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ... more

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