MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Most Recent

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • by Doug Stern
    Selling intangibles is hard work. Putting together a successful Web site that peddles intangibles is even harder. Here's a look at the top sins that many professional services sites—maybe most—commit... along with some suggestions on what can be done about them. more
  • by Ann Handley
    I was talking to my pal " Mike today. In passing he mentioned that a good number of his reader comments come from folks in Europe. "So I can't complain that I'm stuck in Des Moines, Iowa any more. With my blog I'm not stuck anywhere," Mike Contrast Mike's perspective ... more
  • by Ted Mininni
    Apparently, this is a brave new world, that is, we're boldly going where no man has gone before. more
  • by BL Ochman
    Tech billionaire Mark , whose forthright communication makes him one of my heroes, has turned off comments on his He that "they have devolved to the point where they add no value." I hope he won't take offense that I am taking one of his quotes out of context, but ... more
  • by Andrea Learned
    Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England So, I took note of new IEG research (as in PROMO magazine) indicating that spending on cause-related marketing is on a steep The * Cause-marketing spending will rise this year ... more
  • by Scott Baradell
    Emotional detachment makes people cruel. It's easy to turn people into caricatures when you don't really know or care about Take Britney Spears. She's been lampooned by the tabloids, chased down by the paparazzi, and had fingers wagged at her by every so-called child care expert who could find their ... more
  • by Mike Wagner
    Business people are practical. They are reasonable people making reasonable decisions - and that's their problem. Begin with and you kill the brand. A pragmatic point of view can be your worst Following are five pragmatic questions often asked of any new idea. If you are building a new brand ... more
  • by Suzanne Lowe
    In the last six months, I've heard from some professional service firms who have asked for my help on choosing new markets in which to pursue When I first hear a request like this, my mind could be the professional services firm that "gets it" about shrewdly analyzing marketplace But ... more
  • by Ann Handley
    In the past day, I've gotten 10 emails from various writers asking me and their other friends to ...for them in the current MarketingSherpa Reader's Choice Blog & Podcasting To those nominees who have contacted You know I love you guys. The thing is–I'd vote for you all anyway; you ... more
  • by Leigh Duncan-Durst
    Great article yesterday in Advertising on the average lifespan of a Chief Marketing . The article cites a study by Spencer Stuart, which says that the lifespan of the average CMO shrunk slightly from 23.6 to 23.2 months this The story cites some interesting reasons for the "alarmingly short" CMO ... more
  • by Lee MarcStein
    The other day, my wife and I went shopping for bikes. We knew we wanted "Comfort Bikes" had a price range in mind, but didn't know much else. more
  • by Ted Mininni
    We can't forget that making human connections is what our work as marketers all boils down to. It's really as simple as that. All of the marketing jargon in the world, every marketing theory and concept really comes down to our ability–or inability--to connect on a meaningful, human level. more
  • by Jill Griffin
    Last week, a major sporting goods chain failed one of its hard-working, 'make-it-happen' front line customer care warriors. And I was a The When I entered the sprawling sporting goods store on Thursday morning, I was on a critical mission for a dear friend, whose 2 year battle with blood ... more
  • by Eric Ward
    "Link Bait." Man I hate that term. Like your site's users are nothing more than fish to be hooked. Dangle a tasty little piece of content, any content, and BAM, got another If you haven't heard the term yet, you may be shocked to see over 20,000 references to Link ... more
  • by Elaine Fogel
    Using big words in marketing copy is for the lawyers and academics. But if there's no legalese, liability or certification to worry about, why not stick with plain old words that most people can Because I write for a living, I'm always curious to see how businesses and organizations position ... more
  • by Laurel Delaney
    ...Rule. At least in the global marketplace, they tend to fair better than men. Here are five reasons 1. We are more attentive and supportive toward We are socialized to give care and support to the people close to us and we often extend this caretaking impulse to people outside ... more
  • by Nick Usborne
    Sometimes, copywriters and content writers write in clichés. They say things like, "Company X offers an integrated end-to-end solution." To a reader, the line has barely any meaning, and certainly no impact. Why not? Because it is too familiar. Because he or she has read the same phrase too many times ... more
  • by Suzanne Lowe
    If only clients would stand still. How much easier our lives as marketing professionals would be if client needs were consistent year after year and their marketplaces were never buffeted with changes from the economy or competition. Unfortunately, that's not the case. more
  • by Karen Sokota
    The whole is more than the sum of its parts. To recognize and value the baby boomer opportunity, it is critical to comprehend all of the pieces of their lives and how they are linked together holistically. Success with this market will come to those who understand how boomers define ... more
  • by Alain Thys
    Guerrilla Marketing is often defined as an unconventional way of performing promotional activities on a very low budget. While this is accurate, it's not quite right. The great guerrillas like Che or Mao had something more going for them than being "unconventional and cheap." Their battles became legend because they ... more
  • by Harvey Kraft
    If you want to learn how to develop new revenue generating customer relationships, check out the strategic Nike+ iPod alliance. Would a similar model work for you? more
  • by Kathy Sierra
    One way to delight users is with the guy-in-the-unexpected-context phenomenon. Any company with way-over-the-top customer service is giving its users an unexpected, delightful surprise. Something to remember. Something to talk about. But even the subtle out-of-context surprise can trigger some neurons and brain chemistry. A reference to one movie slipped ... more
  • by William Arruda
    I was reading in the Globe and about the International Air Transport Association (IATA) meeting in Paris this past The attendees were the leaders of many of the world's major airlines. One of the key topics was branding. Here's what Peter Knapp from Landor said to these "If an airline ... more

Results for All Content » Marketing Articles » Most Recent: 12401 - 12425 of 13866

Previous 1 2  491 492 493 494 495 496 497 498 499 500 501 502  554 555 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!