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  • by Elaine Fogel
    When a private company publicizes the results of its own research study, how do we know it's for real and not just As a contributing writer to The Business , my editor recently asked me to write an article based on the results of a study conducted by a private ... more
  • by Eric Frenchman
    There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by The second looks at how political ads have been going negative. Both articles should have been ... more
  • by Lewis Green
    English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne Nouvelle), called for 'setting up a culture whereby you can use your own language, and that will be considered part ... more
  • by Toby Bloomberg
    Social Media Is Active Sharing That's Mike Murphy, Chief Revenue Office at definition and it works for me. Mike was the guest speaker at a recent event where he shared his views and about social media and insights about how the 18 to 24 demo views This is the "Let ... more
  • by Ted Mininni
    My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of , a marketing and design strategy firm that specializes in marketing to girls ages 15 to In the article, the authors make a number ... more
  • by Lewis Green
    Whatever happened to communicating to an audience of one? It's one of the first concepts that every writer It goes like Write as if you are telling a story to a single person. Imagine that person sitting and enjoying the words jumping off the page and coming to life in ... more
  • by Tim Jackson
    As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to specifically, I've never really considered myself to be overly competitive, but I might be kidding myself. My wife claims that I am very, very competitive (that's probably just because ... more
  • by Andrea Learned
    Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who hasn't seen the article in the Sunday New York What Do Women Want? Just My favorite point? The "just ask" ... more
  • by Roy Young
    Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges between marketing and her company's many other functions to generate cash flow. Silvia heads a team devoted to "brand development," including conceptualizing new products and creating advertisements, packaging, and marketing ... more
  • by Linda Popky
    Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, about the only thing worse than not knowing where you're going is starting out for your destination, only to find ... more
  • by Thomas Ordahl
    Innovation seems so unmanageable—more akin to the artist searching for a muse than a business process. We dive into the "fuzzy front-end" of product development hoping that by talking to customers or anticipating trends we will find that source of inspiration, that flash of insight. Here's a different suggestion: Break a ... more
  • by Hank Stroll
    This week, readers offer ways to sift through executive-level advice and keep potential Web design meddlers in check. more
  • by Sheila Mello
    Since marketers first entered the boardroom as CMOs, companies have recognized the strategic value of marketing. Often, sadly, that recognition has not been translated into quantifiable business success. But there is a way to magnify the strategic value of marketing and simplify marketers' jobs in the process. All it requires is ... more
  • by Blaire Borthayre
    In today's workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees before advertising to Hispanic market segments. more
  • by Andrea Learned
    "Organic" is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all boiling down to marketing pitches with no Mark Morford's column earlier this month for the San Francisco 's Notes & ... more
  • by Eric Ward
    Google's has a sort of new Custom Search service. As I read about it, my link building antenna started Why? Because I'm a content , and in my field vertical engines new link and publicity opportunities. There are many vertical engines as well as tools to create them. is one ... more
  • by Suzanne Lowe
    Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, in order for inspiration to hit. Yesterday, I had three Number As I've encountered numerous physical therapists, I noticed that ... more
  • by Leigh Duncan-Durst
    I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience's needs, desires, pet peeves and behavior. Here's more detailed information on how to create personas and apply What is a persona? Personas create "real life" scenarios that support customer ... more
  • by Eric Frenchman
    I'm probably going to get nailed from both sides of the political spectrum for this post, but I like my Google results to be as pure as Last weekend a left-wing liberal blogger (you know the kind) who Ned Lamont beat Joe Lieberman in the CT Senate Primary, posted his ... more
  • by Lewis Green
    Anita Campbell posted an interesting article on her blog, Small Business , two days ago entitled It Takes A Million-Dollar . Here are a few "Women own half of the businesses in the United States, yet less than have revenues greater than $1 Million," said Senator Hillary Clinton at last ... more
  • by Paul Barsch
    I've cajoled, poked and prodded. I've shouted from the hilltops. The silence was Last year, I wrote an article for the newsletter titled Who Comes Good to Great in which I argued that too often marketing professionals are focused on "the WHAT." tradeshows should be reviewed, t types of direct ... more

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