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  • by Jonathan Kranz
    Alright, I'm a big boy and I've long since learned that the mainstream media will almost always regard direct marketing with condescension. (Rare Malcolm Gladwell's brilliant 2001 profile of Ron in the New Traditional brand advertising earns grudging respect for the occasional commercial that bows before Baby Boomer vanity (Chiat's ... more
  • by Lewis Green
    I don't want to steal thunder from our upcoming initial MarketingProfs Book discussion, to be led by , but I need to borrow from the book for this post. So, instead of stealing thunder, maybe this discussion can catch lightning in a bottle and increase your interest in the book ... more
  • by Stanislav Kravets
    Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication? more
  • by Stephan Spencer
    The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the moment you make your first misstep. Just like bloggers can ... more
  • by Hank Stroll
    You can't judge a job by its title. Whatever your background, if you're trying to move into a new area you can get potential employers' attention. Job titles and job experience can be transferred from one job to another. It's all in how you present yourself. more
  • by Laura Patterson
    Think of personas—customer archetypes—as "stand-ins" representing the needs, goals, and personal characteristics of various groups of your customers. They are invaluable for giving salespeople insight into the behaviors, expectations, and motivations of users and buyers in the buying process. more
  • by Joseph Bentzel
    Startup and emerging independent software vendors (ISVs) in the current market landscape are confronted with an asymmetric playing field that is fast defining the ground rules for marketing strategy development. The 21st century software industry is superpower-dominated, and today's software marketers must plan for success in the midst of software giants. more
  • by Ann Handley
    Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for marketers. If you're thinking of starting your own blog, or if you're just curious about what it takes, take a gander. more
  • Case Study: How a Small Specialty Software Company Got on Fortune 100 Companies' Radar Screens
    by Elaine Fogel
    A software company in rural Montana was able to acquire major pharmaceutical company accounts and increase tradeshow traffic 300% by developing and promoting the educational content that its target industry craved... more
  • by Stephan Spencer
    I've read most of the excellent book Getting Things " by productivity guru David . And now I'm ready to transform the way I work and live -- to get everything out of my head and into a I want my mind clear so that I can be at my ... more
  • by Ann Handley
    My Aunt Mary died a week ago and will be buried tomorrow. Today, New Years Day, seems a particularly appropriate time to honor her, and remember the lessons of her long In addition to being an aunt, Mary was also a mother, a wife, a daughter, a sister, a cousin, ... more
  • by Mack Collier
    Http:// more
  • by Jim Kukral
    Breaking news! This just in... if you haven't heard. Simple No kidding, it does. SHOCKING, I know. Yet, inevitably, in classic link-bait fashion, somebody with a vested interest (darn consultants!) is trying to reinvent what we all have known by making up a lame Introducing... Simplexity! From Market researchers believe ... more
  • by Ann Handley
    In this season of reindeer games, a couple of blogging "games"–or, more specifically, memes–have been bouncing around blogs over the past few weeks. The two memes underscore two fundamental strengths of blogs and blogging–community and collaboration–which is what links The first is 5 Things You Didn't Know About A blogger ... more
  • by Allen Weiss
    Cell phone service providers are desperate to find new revenue streams, so it's not surprising that is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile Of course, marketers are salivating at this possibility. Nobody really knows ... more
  • by Elaine Fogel
    No matter which of these two celebrities you like or dislike -- Rosie O'Donnell or Donald Trump -- this public display of character debasement is just so wrong. Forget that it's the season for peace and goodwill and that the timing is crummy; this war of character slander sets a ... more
  • by Nedra Kline Weinreich
    This week, I saw firsthand the power of speaking to people in a way that resonates with their own experience and inner A post I wrote on my blog last week about marketing to seems to have made a connection with many people, landing on the front page of and ... more
  • by Stephan Spencer
    Any web site can benefit from running on a blog platform such as , just from the SEO (search engine optimization) benefits ...which tag clouds which provide keyword-rich text link navigation (when using Ultimate Tag Warrior RSS feeds, which really help with link building and garner you visibility in the ... more
  • by Andrea Learned
    During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social responsibility seems daring, and effective, in its For example, yesterday morning I heard a story on Vermont Public about the Local First effort. LFVT is one of many similar organizations ... more
  • by Lewis Green
    For now, let's keep sharing. I for one am growing as a human being and as a consultant because of blogging and because of the willingness to share that each of you expresses when you post your ideas and thoughts and when you comment about what others write. Notice me, please, ... more
  • by Jeff Thull
    There are many challenges in leading a winning sales team, but research has identified 3 key challenges that sales managers most commonly face. How are you currently approaching these situations? Are you getting the results you are looking for? more
  • by Jeffrey Mucci
    What does it mean to truly be marketing-led organization? And what does it take to understand the consequences in implementing this dramatic shift in strategy and culture? more
  • by Lisa Bowen
    After years of trial and error, attempting to predict the ebb and flow of marketing campaign response, the author put together a reference calendar. It shows blackout dates for email campaigns that B2B marketers should avoid if possible. more

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