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  • by Jim Kukral
    Sing it with me, to the theme from TV's Bad blog, bad blog, watcha gonna Many thanks to Ann for starting up the conversation around the blog honor I threw together last week. There's some great conversation beginning to happen about this topic (check the comments on Ann's post) from ... more
  • by Mack Collier
    If your blog accepts comments, then you have four alternatives when you receive a negative comment on your One of the biggest concerns companies have over starting a blog is how to deal with negative comments. If your blog accepts comments, then you have four alternatives when you receive a ... more
  • by Lewis Green
    Stop and think before you delete! If you don't, you risk killing your brand and ultimately your In today's marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand Think about Would you intentionally ignore your clients and send messages saying you don't care about them ... more
  • by Ted Mininni
    Kudos to rocker Bono and Bobby Shriver, son of Sargent and Eunice Kennedy Shriver, for conceiving Product RED, "...a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by chanelling funds from the sale of (RED) products to the Global to ... more
  • by Harry Joiner
    It sounds like a late night infomercial "Now! Make $300 a year working from your kitchen table in your Yesterday's Washington has Fraud Estimated at #3300ff;" an interesting about about click fraud -- and what Google and Yahoo are doing about it.  Google estimates that less that 10 percent of its ... more
  • by Gerry McGovern
    Like all great self-service organizations, knows that you should never keep the customer The July 2006 like-for-like sales for Starbucks were lower than expected. This was rare for such a high-performance company and resulted in an 11 percent decline in the share price after the news was According to Starbucks' ... more
  • by Doug Stern
    B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds. Provided you're smart. And, provided you can overcome the professionals' legendary reluctance to be, well, social. What ... more
  • by Galen DeYoung
    As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons rebranding often fails. More than executional ... more
  • by Roy Young
    If you and your marketing team use an ad hoc approach to processes, you've got serious problems. For one thing, this tack deprives you of the credibility you need to earn your superiors' and peers' support for your ideas. When non-marketing executives sense that the marketing group is using ad ... more
  • by Roger von Oech
    The business conference season is in full bloom this month, and you've probably noticed that many of these get-togethers are focused on the current hot topic of corporate innovation. Yet, attendees could benefit taking a moment to peek back into history and learn from the innovators from another era. more
  • by Scott Buresh
    When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary ... more
  • by Roy Young
    I gave a presenation to 40 mid-career marketers "in transition" the past week on the topic of Seven Types of Marketing Which One Are It was clear this group could relate to my explanation about why marketing is undervalued, and the steps I recommend for getting a seat at the ... more
  • by Sara Holoubek
    "Don't think I'm stupid, but I'm writing that down," said my Stupid? I should think not, dear client! I wish this light bulb would go on more often. This is particularly true for early-stage firms where every day is a cacophony of tactics. The objectives and strategies are usually implied, ... more
  • by Spike Jones
    I'm sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring to the team as And not only is he not on the football team .... he didn't even go to that I think it's great that he refers to the ... more
  • by Eric Frenchman
    I went out today to get the mail and lo and behold I found a blue box in my mailbox with this very tantalizing "Open for an uplifting So naturally I was excited until I realized it was a sample for an Always feminine hygiene Hold on -- did I ... more
  • by Lewis Green
    Only a decade ago, I dreamed of carefree travel and sleeping late once I That was back when I worked for a corporation and my life looked differently. Back then, I could count 1. A monthly 2. Health 3. Paid 4. Matching payments to my 5. Enough money left over ... more
  • by Andrea Learned
    This just in, and it needs little comment from me - other than that Dove continues to raise the bar in marketing to Watch this (also embedded below), and have your tween and teenage daughters watch too. Pretty powerful, When will these ads, or ones like them, run in the more
  • by Ann Handley
    One of the questions I often field comes from business owners and marketers who are thinking of launching a blog but are wondering, "What can I write A recent post by Poynter contributor Vince Maher does an excellent job of giving some guidance on businesses can write about, and, more ... more
  • by Tim Jackson
    I've got to admit that I am probably too much of a blogging nerd to be exactly qualified to comment, but MySpace really stinks. It is clunky, ugly, hard to customize and just plain functions Hi, my name is Tim. I'm a blogaholic. I'm addicted to blogahol. MySpace just isn't ... more
  • by Andrea Learned
    Katya Andresen, the author of Robin Hood , was just one of the "9 Minds On I interviewed for my newly published One of her points really resonated for me this week, so I thought I'd share that snippet from my essay (entitled, "Marketing A Just Be Passionately Non-profit marketers, ... more
  • by Ted Mininni
    Business Week magazine has launched a portable electronic version of its content called Business Week Mobile , according to a short and sweet news flash on B to B magazine's online site on September The news bulletin states that Business Week launched this service "in response to growing demand" for ... more
  • by Gerry McGovern
    Practical and functional Web sites rarely win prizes for design, but they do win sales and make Recently, I did a masterclass on Web sales with about 50 Danish Web managers. I gave them a list of issues and asked them to choose the most important ones for them. The ... more
  • by Lewis Green
    If any of you read my recent comments and posts regarding the Edelman , you discovered my hot I am intolerant of errors that should have been prevented and could have been prevented if every business decision is filtered through values that speak to honesty and I believe that the ... more

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