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  • by Lewis Green
    Some friends and I spent all day and evening in NYC. Mostly we went to visit , but of course no trip is complete without visiting Rockefeller Center to join the hordes around the christmas tree and skating rink. And then onto Times Square for a few beers and a ... more
  • by Elaine Fogel
    Sometimes companies make money in spite of themselves. About a month ago, I sent an email inquiry to the loyalty program associated with one of my airline reward They were promoting a new program encouraging me to build my air mileage by participating in online research surveys. Here's what their ... more
  • by Roy Young
    What makes for great advertising? What's the most critical element of a good campaign? And who are the MVPs on a marketing team? This week, Roy Young interviews marketing champion Steve Cone, head of advertising and brand management at Citigroup Global Wealth Management, who gives his take on these issues... ... more
  • by Christina "CK" Kerley
    Ever read a book and wanted to discuss or debate it with fellow marketers? Now you can. Or ask the author a question? Now you can do that, too. Introducing the MarketingProfs Book Club. Offering a free-flow of ideas—and some free books—our Book Club keeps you ahead of the marketing ... more
  • by Gerry McGovern
    Do you have the killer instinct? A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer Web content. It probably represents less than 10% of content published on the Web, because—let's face it—most content just gets ... more
  • by Abhay Padgaonkar
    Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable? more
  • by Suzanne Lowe
    Most of us in professional services marketing clearly understand that we must meet expectations that are really not our own—shareholder expectations, board expectations, market expectations. But what about your own "Leadership Legacy"? Have you thought about your personal hopes, goals, desires, and expectations for creating an impact on your firm? more
  • by Roy Young
    Here's Generating $5 billion a year in organic growth at . Not an enviable position. But speaking at last week's event, Huston, who is VP Innovation, said that's what keeps him up at night and (during the day) traveling around the At a time when of all new products fail, ... more
  • by Roy Young
    If you are struggling to understand the impact of new technology on consumer behavior and marketing strategy, you will find it helpful to have the classification developed by Brian Kardon, Chief Strategy and Marketing Officer of Forrester Speaking at last week's MPlanet conference produced by the , Brian identified 10 ... more
  • by Paul Barsch
    Are some people born winners? Are genius marketing students coming from top MBA schools destined for greatness? Perhaps, but research shows there are additional elements, besides raw talent, to get a marketer or any other professional to "world-class" Earlier in the year I wrote a MP Daily Fix post, "You ... more
  • by Mack Collier
    David Armano had a great post recently on Logic + asking his readers what, in their opinion, was the most significant event or aspect of 2006 in regards to marketing, advertising or user Many wonderful comments were left, and as I thought about the question for myself, I came to ... more
  • by Lewis Green
    I admit it, you got me, I am a reading junkie, addicted to words and their meanings and implications. As any reading addict knows, because we live with it daily, they symptoms are severe and can be Much of the time feel confused, stupid and smart all at the same ... more
  • by Lewis Green
    In the 1950s, former Boston Red Sox Centerfielder Jimmy Piersall wrote a popular book called Fear Strikes In it, Piersall chronicles his struggles against personal demons that threatened his sanity. Piersall's book succeeds in being both a book of hope and of the deadly dangers fear presents. In it, fear ... more
  • by Roy Young
    Regardless of the business model that predominates in your company, you can help your superiors and colleagues see your connection to cash flow by actively supporting that model through your marketing strategies. more
  • by Nick Usborne
    All too often, Web pages, even homepages, provide readers with a variety of choices, but don't really provide a clear way forward. This is particularly true when a site has multiple products or services to sell. If visitors read your homepage and become interested in something you are selling or ... more
  • by Jonathan Kranz
    Today, your Web site is more than just a media source where people find information about your business; it's the place where many customer relationships begin. In your prospects' minds, their experience of your site is a foreshadowing of their experience with your company or organization. Establishing a favorable relationship is ... more
  • by Hank Stroll
    This week: Should you hire experienced marketing professionals, or those with less experience but more potential? more
  • by Laura Ries
    In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful nonprofit organization to help people, you still need to follow the laws of branding. Why? Because powerful nonprofit brands will ... more
  • by Stephen Baker
    It takes an incredible amount of intense drive, determination, and a strong ego to breathe life into a business and create products from scratch, but it's also that same ego that won't let a business owner be objective about what their business needs to succeed. more
  • by Mike Wagner
    Tim shaves his legs. Troubling? Yes, but as usual he has a good for doing It started as a childhood aspiration. Young Timothy was determined to join the world of professional bike racing and be like his hero, Greg . At the tender age of 12, Tim began shaving his ... more
  • by Jim Kukral
    Black Friday has passed. Now Cyber Monday is here. It's that time of year to shop, online, or offline. Stores are doing whatever they can to get us inside, or adding items to our shopping carts. SALES, SALES, We're all marketers, so we get the tactics they use. You know, ... more
  • by Andrea Learned
    A tad sleepy and mind-aflutter with sensory input from a whole other world (quite literally), my recent trip to Dubai was a wonderful What I was reminded Unless we make the effort to get to know more about other cultures and traditions by visiting or at least studying up on ... more
  • by Lewis Green
    "One thing that's somehow bothering me is that it seems we get caught up in our own BS.... I know it looks foolish if we don't follow the hottest trend in marketing, but we should know better... is it really a new big thing or did we drink some of ... more

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