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  • by Mack Collier
    Embrace the chaos, or be consumed by it. The future of the music industry lies in the hands of those labels, artists and individuals that are brave enough to relinquish control At first I wasn't sure what I'd found. A Google search for a post I was working on for ... more
  • by BL Ochman
    When it comes to blogging, nobody the blah-blah-blog talk like Edelman Public . Now Edelman has but one more strike before their new media credibility is shot Their client, the ethics-challenged biggest employer in America, has just been caught -- for the second time -- in an unethical and entirely ... more
  • by Tim Jackson
    In this crazy world of blogs and blogging, I'm pretty well known as the , or just I've spent countless hours over the past almost two years building a very loyal following of readers on my blog titled . It's gotten mentioned and featured in the bicycle industry trade publications, ... more
  • by Hank Stroll
    What's the best way to get big results from a small budget? more
  • by Roy Young
    Look to dream with the R&D team if you want marketing to be valued as a leader of future cash flow. more
  • by Lee Marc Stein
    We all know about ADD—Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD—Time Deficit Disorder. more
  • by Niti Agrawal
    Are you ready to transition a product into new markets or define next generations of a solution? Knowing in which direction to take your product and marketing strategy can be difficult to determine, taking many months and using significant resources. The following six steps can help you jumpstart your strategy-planning efforts ... more
  • by Tonya Bacon
    According to a survey recently published in Gallup Management Journal, a startling 69% of workers are either not-engaged or actively disengaged on the job. Further research from the firm estimates that approximately $370 billion is lost annually due to lower productivity from actively disengaged workers alone. So what can you do ... more
  • by Allison Gower
    Quick—is your marketing mobile? Can your message reach your on-the-go audience and can your in-motion customer interact with you wherever they are? In the past, as long as you were advertising out-of-home, you could have answered "yes." But today, unless your media plan contains a significant amount of mobile-compatible mediums, you ... more
  • by Christina "CK" Kerley
    Riddle me this When it comes to social media, why are so many companies having such a hard time getting it Armed with budgets and ivy-league experts, why are more corporate blogs being laughed at rather than lauded? And why are blogs run by passionate individuals more popular than those ... more
  • by Tim Jackson
    Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi has enjoyed some great success and growth, as well as much greater brand Sales have nearly doubled each of the past two years, though we're still a small company with ... more
  • by Elaine Fogel
    Have you ever noticed how some Web sites make it nearly impossible to communicate with the organization they're trying to promote? It sends a message that it's OK to look -- just don't bother Sometimes the "Contact Us" link is so buried and in such mice type, it takes my ... more
  • by Eric Frenchman
    I found the article, Air America, Home of Liberal Talk, Files for Bankruptcy over at the NY Times No, I'm not surprised they filed for protection, but more surprised that the NY Times didn't elaborate more on changing usage patterns of Americans when it comes to getting political According to ... more
  • by Toby Bloomberg
    Last week the trumpets were blown and bloggers rallied to defend the culture of the media are the only strategies, that I know, that have their roots in a culture. Therein lies the Advertising, PR, marketing research, even email and search engine optimization were developed from a need to support ... more
  • by Andrea Learned
    This past week women worldwide -- and the amazing things they can do with even the smallest amounts of capital -- were in the news. And When I switched on at breakfast Friday morning, I heard word that Bangladeshi economist Muhammad Yunus and his Grameen Bank had won the Nobel ... more
  • by Lewis Green
    Writing about nuclear proliferation on a marketing blog may seem nutty, insulting and demeaning. But in trying to come to grips with North Korea possessing a nuclear weapon, I took a different path than What if all of the fear mongering is mostly a marketing Silly, you say? It wouldn't ... more
  • by Gavin Heaton
    When I was at university, I had a great drama lecturer called David Ritchie. Unlike many of my other professors who arrived in the lecture theatre with an armful of books and a clipboard, David would turn up, slightly late and begin his As he spoke, it was like he ... more
  • by Tom Ehrenfeld
    A gallon as in....four quotes. Forgive the bad pun and the quick post, but the clients are hungry, and sated clients are what creates more good time for more good work. Here are four great sayings from unlikely While I'm not going to state my opinion of each quote's relevance, ... more
  • by Mark Vanderbeeken
    A few months ago I about a Guardian indicating that "if you get a group of 100 people online then one will create content, 10 will 'interact' with it (commenting or offering improvements) and the other 89 will just view Now Jakob Nielsen is looking at this phenomenon which he ... more
  • by Jonathan Kranz
    Pitching a book to a publisher? Chances are you'll emphasize two 1) your big idea and 2) your credentials -- your talent, expertise, experience, But if that's all you're doing, you're missing the third, most important element -- your Consider this You may have heard of David Meerman , the ... more
  • by Lewis Green
    I am a huge fan of Word of Mouth Marketing (WOM); however, a million bucks is a ton of money. How much advertising, direct mail, advertorializing, telemarketing and event marketing could we buy with $1 million big ones? Not enough. more
  • by Ann Handley
    My fundamentally introverted nature made me cringe a little when I read blogger Tony 's latest on his Small Business But I admit that I'm a total sucker for the flattery of the The 5 Things That Make Ann Handley Float to the Top of the Primordial Blogosphere How can ... more
  • by Tim Jackson
    My wife and I were recently discussing my joining . She listened to me ramble on about how excited I am to be a part of this ...just as she has patiently listened to me ramble on and on about my new-found love for My wife and I are both ... more
  • by Mack Collier
    At the annual ANA conference last week, the big companies talked a good But in the end, there was little evidence that they truly understand what in the blue hell it means to embrace and empower their community as marketing Here's some of the quotes from a New York on ... more

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