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  • by Karl Long
    It's funny, but even though Web 2.0 is argued by many to be meaningless , designed to extract money from really has come to encompass several hard to understand concepts. Ideas like Ajax, tagging, mashups...all the technologies that make Web sites seem more expressive, interconnected, and social. Web 2.0 ... more
  • by Laurel Delaney
    That is, on going global. Most people "I find it too risky; I don't know how to get paid; I have no clue as to where to go ...or I'm just flat-out How do you overcome these fears? Pick one problem area and deal with it. If your concern is ... more
  • by Leigh Duncan-Durst
    Lately, I've been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Experiencing new cities is always interesting, and finding small business that offer great experience is my equivilent of treasure hunting.... This week, I encoutered a little experience gem we may well see more of ... more
  • by David Armano
    Seth Godin extends an invitation to participate on his blog. It's leading by example–good for bloggers ...Seth Godin's last post includes the option to post comments! I'm heartned by this gesture. In Seth's most recent post, he cites that bloggers should "Include comments so your blog becomes a virtual water ... more
  • by Eric Frenchman
    I saw this post over at Reuters this week titled Virgin Mobile Introduces Ad-Subsidized Calls and my initial reaction was that it is a lame It conjured up memories of . After I ignored the sick feeling in my stomach, I thought about it for a few minutes and decided, ... more
  • by Ted Mininni
    Forging emotional connections with customers is the primary focus at P&G now, for all of the corporate giant's brands. more
  • by Sara Holoubek
    This week Business Week reported on Google's slow offline particular, the Google Publication Ads program, where marketers can bid for print media slots. Having both an agency and search background, this comes as no Picture Google makes the announcement that the Publication Ads auction is open for business. What ... more
  • by David Armano
    Adweek recently announced that Organic's Colleen DeCourcy will take the new role of chief experience at It's a sign that the battle for Agency 2.0 is in full swing. There are a lot of definitions floating around about what Agency 2.0 For what it's worth–I'll offer up my unofficial version. ... more
  • by Harry Joiner
    Lately I have been up to my eyeballs in truly epic Lots of hiring activity going on out there at the VP One VP of Marketing search in particular has me feeling like the ball boy at Wimbledon, with a worldclass Fortune 500 company on the client side of the ... more
  • by Karl Long
    Is the Web really moving so fast that the recently bold innovative, interactive marketers are now the "traditional" Are they obsessed with based "orgies" for the senses and missing the boat a little on the "new" marketing, the conversational marketing, the blog marketing, the social software, I was listening to ... more
  • by Ann Handley
    Marion points to an interesting and sensible conversation about MySpace between UC-Berkeley PhD student " danah boyd and MIT's Henry In her post, Marion mulls over some related yet compelling * If calls to restrict access to certain sites (like MySpace) from schools and libraries are successful, would those children ... more
  • by Mack Collier
    Are you always the best source for your marketing I've already talked about the need to join your as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to understand you. This ... more
  • by Suzanne Lowe
    Recently I attended the Boston chapter meeting of the PM The topic was using the Internet to market a professional services firm. One of the session's speakers, Paul Dunay, the Director of Global Field Marketing for who also writes his own , made a comment that I found simply astounding. ... more
  • by Lee MarcStein
    It's my theory that MOST of the people who respond to direct marketing efforts are optimists more
  • by Eric Ward
    Last week's Link Whore really made me re-think At what point does a link-building tactic make the leap from acceptable to not? When does white hat become black hat? Or gray hat? Or And who is to say what is acceptable and what isn't? What works is what's acceptable, and ... more
  • by Jim Kukral
    Value. It's such a subjective What you consider valuable, others may not, and vice versa. The only way to really level the playing field is to agree upon a decided definition of the term. Easier said then In this case, , the 800 lb. gorilla of search wants you to ... more
  • by Ted Mininni
    The premise: if our business leaders are expected to become creative thinkers, problem solvers and innovators to keep their companies ahead of ever-intensifying global competition, won't an understanding of design (problem solving) processes serve them well? more
  • by Wil Reynolds
    Google recently launched Google Trends, a tool that allows you to view keyword search trends by year and month. You can also view trends by news mentions and by region/country of searchers performing searches. Here are some real-world ways marketers can use the data in this truly useful tool to help ... more
  • by Blaire Borthayre
    The month-long 2006 World Cup Soccer tournament will begin on June 9, and already commercials have been launched referencing the event. The heavy hitters behind those ads include 15 global brands, such as McDonalds, Coca-Cola, MasterCard, Nike, and Adidas. The US focuses on advertising globally since the World Cup typically evokes ... more
  • by Jonathan Kranz
    At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The room burst into discussion. Some people said golf courses. Some said nonprofit boards. But I couldn't help thinking of a ... more
  • by Hank Stroll
    Why can't sales and marketing see eye to eye, and how does an organization deal with oftentimes opposing views? more
  • by Xavier Casanova
    The Web analytics space is hot, customers are engaged, consultants busy, vendors optimistic. There's no question this is a healthy "industry." But intense competition among the top vendors has somewhat killed product innovation. Unfortunately, that's happening at a time when the next generation of the Internet—what some call Web 2.0—needs a ... more
  • by Gerry McGovern
    When you get frustrated by the pressures of managing a website, look back five years. You've achieved a I meet many people who are discouraged by the performance of their websites. It seems that there are a whole range of things to be fixed. There is constant pressure to put ... more
  • by Elaine Fogel
    Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated They're the proofreaders and editors of the marketing world. We often don't know their names, but they are very valuable in the scheme of things. The copywriters and authors get the recognition, but ... more
  • by Jonathan Kranz
    Here at the Daily Fix and throughout the Internet, there's been tons of ...built on one increasing Web traffic. I think it's time to step back from the hype and review the situation. What works and what doesn't? I hope lots of people will leap in, but for starters, I ... more

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