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  • by Roy Young
    Yes, your CEO and CFO want to know which half of your advertising is working. They do want marketing communications -- often as much as of all expenses -- to be effective in generating And they want marketing staff to be accountable for results, so they may even approve a ... more
  • by BL Ochman
    The intellectual property question of ownership of material submitted to social media sites is heating up as corporate acquisition for and other startups catch Interestingly, you don't own the rights to material you submit to video , or to , but you do own the rights to coding you do ... more
  • by Ted Mininni
    Once in a while, the international press picks up a story that tickles the funny On September 26th, Reuters released such a 3-Year-Old Buys Pink Convertible on The brief account states that a British three-year-old named Jack Neal had managed to purchase, and briefly "own," a Nissan Figaro pink convertible. ... more
  • by Eric Frenchman
    A while back I wrote a post called What Came The Chicken or The regarding advice I gave my sister for starting her own blog on raising The background on it my sister wanted to sell decorative eggs online but she couldn't get enough traffic to her site by search ... more
  • by William Arruda
    Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career. Do you know what Google says about you? more
  • by Eileen Cruz Coleman
    Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves to online media. So get inspired and get yourself out there. more
  • by Eric Kintz
    Viral marketing focuses on leveraging existing social networks by encouraging customers to share product information with their friends. Here are some key insights that all marketers should use as they develop word of mouth campaigns. more
  • by Roy Young
    Many marketers make an all-too-common error in the way they present their story: They don't speak the language an executive audience uses and values. Here's how can you master the language of business. more
  • by Anil Dash
    Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the content you create, and notify your audience when your site ... more
  • by Tim Jackson
    Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or Mostly this was in reference to me and the fact that dumb luck has been pretty good to me I recently received a contact through our main company that was forwarded to ... more
  • by Eric Ward
    Does the local dry cleaner really need links on his site so others might "Digg" There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ... more
  • by Lewis Green
    Just in from Blogs to A six-figure Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Is this a good or a bad Well, good for those ... more
  • by Ann Handley
    Here's what's happening within the Daily Fix community these Soon to be Daily Fix contributor Tim , brand manager for Vista, Ca.-based Masi , was featured .... with a great photo of him on his bike -- in the issue of the NY Times in a piece Blogging the Hand ... more
  • by Jim Kukral
    Recently I've caused a bit of a stir when I said that Google does NOT define your . The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up ... more
  • by Lewis Green
    In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or I went with the question only because I am uncertain of the answer. While it is clear to me that public relations (PR) is a form of propaganda (information representing the views of a ... more
  • by Roy Young
    Fortune that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back to If your CEO does not understand the value of marketing, try telling him or her about . Dell's decline is due to managing costs at the expense of building ... more
  • by Gerry McGovern
    Scandinavian (SAS) may be in love with itself. But it shouldn't advertise this self-love on its There I am on a Friday evening, about to finish for the week, when I remember that flight I should have booked to Copenhagen. I'm multi-tasking here. I have the dinner on and the ... more
  • by Suzanne Lowe
    Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James On Monday, I returned from attending the dedication of a statue and monument honoring him on the campus of Ole , which finally admitted him as its first black student in 1962 after ... more
  • by Lewis Green
    I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into ... more
  • by Ted Mininni
    The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool The new Elmo T.M.X. plush character has been packaged in a "Top Secret" attaché case-like box due to months of unprecedented secrecy and buzz in the toy biz that this year's hottest holiday toy was in ... more
  • by Eric Kintz
    My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their Spencer released their updated on the length of CMO tenure, where they show surprising results that the average tenure has dropped again this year to 23.2 months, the lowest among ... more
  • by Hank Stroll
    How does an organization doing business both offline and online overcome the perception that it's only an Internet company? more
  • by Steve Frost
    Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? The author challenged his R&D team to develop a new advertising vehicle that delivers a true mass audience. The following are the lessons they learned about reaching big audiences. more

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