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  • by Andrea Learned
    When you think about the best marketing efforts, they are often the ones with which you have been able to find some common ground. Whether that be in the fact that the television ad uses a model that looks like your sister, or you see a testimonial on a Web ... more
  • by Ann Handley
    Many of you faithful readers of the Daily Fix know first-hand that has had a very fortunate year. After all, we this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it with a big group hug by marketers around the ... more
  • by Lewis Green
    Whether you choose to or not, you likely will eat more than a little SPAM this holiday According to an article at CNET "In October, 63 billion junk messages were sent daily, on average, compared with 31 billion a year ago, according to data from IronPort Systems. Another antispam specialist, ... more
  • by Gerry McGovern
    Admit you have a The first step to recovery is to admit that you are organization-centric. Say Take off your coat. You can hang it over there. The evenings are closing in, aren't they? Have a seat. Have a seat. Tea or coffee? Black or white? I like mine black ... more
  • by Stephan Spencer
    The prospect of business blogging can terrify the inexperienced blogger. They may "What if I do it badly?" "What if I somehow manage to damage or destroy my or my company's reputation?!" Scary thought! But once you start blogging, I think you'll find those fears just melt Having a "safe ... more
  • by Andrea Learned
    It is no secret that, while the majority of women commit to at least the annual doctor's visit so that they'll more likely have some chance at screening for the most common health issues, men don't seem to have the same In general, women might be more likely to consider ... more
  • by Alain Thys
    I'm preparing for a speech I'll be giving at the Marketing 3 conference in the Netherlands where I'll be "über-coolly" flanked by Chris , Stefan and Ilya (makes me wonder what they were smoking when they called me While I won't use this , I did want to bring it ... more
  • by BL Ochman
    The fake keeps rearing its ugly head. And it's not going to go away any time Hans at Media Culpa that the url was kidnapped by an anti-Wal-mart group which launched a pretty funny parody of the Wal-mart site. Why? Because, doh, Edelman failed to register the most logical URL ... more
  • by Lee MarcStein
    Veterans like me know that response to our direct mail is never going to be what it was decades ago. Among the prime * Cluttered * Distractions from other media (and particularly now online * The ageing of America .... young people don't respond to direct Hmm, maybe. But I ... more
  • by John Grant
    Pay-per-click advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure results—PPC is one of the most efficient lead generation tools ever developed. It does, however, have ... more
  • by Susan Solomon
    "You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing position and take a new job in another industry. She was doing the unthinkable, and not at the early stage of her career but right in the middle—just when most ... more
  • by Doug Stern
    Most people who ask "What do you do?" aren't signing up for the lecture, so don't give it to them. more
  • by Roger von Oech
    Here's a challenge to you: What is your company like? What metaphors would you use to describe your organization? And: what would your colleagues say? more
  • by Roy Young
    Wendy White recently came from Intel to serve as Motorola's director of global technology for marketing and communications. She heads up marketing for all R&D, software, and early-stage technology incubation, and what's more, embodies the new-product-development breed of marketing champions. Here, White talks with Roy Young about the challenges and rewards ... more
  • by Robert Grede
    The ultimate goal of any marketing campaign is to create brand loyalty. You want customers to remain loyal to you no matter what price your competitors offer them, no matter what product substitutes they offer, no matter what services they offer. But what if a customer's experience wtih your organization is ... more
  • by Spike Jones
    Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the very people that they get paid to market to. Ironic, isn't Recently a lot of negativity towards Customer Generated Media (CGM) has been showing up. And .... shocker .... it's ... more
  • by Elaine Fogel
    For those "people who need people" to influence their behavior and buying habits, Barbra Streisand's tour patter fulfills the definition of word-of-mouth I saw Barbra Streisand's tour performance this week. Before I get into the marketing rationale for this post, let me share something personal with I saw her on ... more
  • by Jim Kelly
    Today I received an e-mail asking how to get an article published in the newsletter I work , but since that's not my function I referred its author to the correct contact. As I looked over the pitch however, I foresaw doom for this I saw two glaring misspellings in ... more
  • by Lewis Green
    Http:// more
  • by Mark Vanderbeeken
    More insights from the European Market Research . Today, James Surowiecki on The Wisdom of James Surowiecki is an extremely well-skilled public speaker. He managed to give a detailed and well-structured 45-minute presentation on his book The Wisdom of with many examples, without notes and without His argument is that ... more
  • by Lewis Green
    Still, marketing is about story telling, and I'll share mine if you share yours. Or is that a bad idea? more
  • by Jim Kukral
    I come to you, the marketing elite who don't play in my circles of affiliate . Ok, well, you might, but probably not as deep in the I say that not to be arrogant, it's just that the affiliate marketing circles are pretty small and close, therefore we need an ... more
  • by Mark Vanderbeeken
    The European Market Research Event (which I am attending today and tomorrow) started off with three parallel usability, online research, and best practices in research My selection of talks is purely based on personal preferences and obviously only a snapshot of about a third of the Flemming Ostergaard, I started ... more

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