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  • by Eric Kintz
    When I hear marketers talk about marketing experiments in the blogosphere, they almost always refer to English-speaking, US-centric The wake up call for me was " Dave Sifry's post on the state of the blogosphere, April 2006, in which he clearly demonstrates the growing international nature of the Out of ... more
  • by Sara Holoubek
    Last week, my dad sent me a video from "Whoa, who told my dad about YouTube?" I thought. Even if he is not tagging content, let alone uploading his own videos (yet), this is a milestone in my interactive history A few weeks ago I blogged on the of whether ... more
  • by William Arruda
    The sense of smell is the most powerful sense we ...when it comes to evoking memories -- and many hotel chains and retail companies are using the sense of smell as a tool for building consistent, memorable brand I just read in that Japanese movie theatres are using 'scene-synchronized scents' ... more
  • by Jim Lenskold
    As if marketing measurements weren't complex enough, marketers are now using brain scans to determine the effectiveness of their ads– more
  • by Ted Mininni
    "If you've ever wondered why your company just doesn't seem to connect with today's customer, tune in and get ready to be enlightened and entertained". more
  • by David Armano
    Looking outside of your immediate industry provides both insight and I recently attended IIT's Strategy '06 . Big deal right? We all go to conferences. What's different is that it's not really a conference about marketing. The audience of Strategy '06 is mainly composed of product designers, creative problem solvers, ... more
  • by Lee MarcStein
    Gravy isn't good for your arteries, but it is good for direct marketing efforts. It bubbles up naturally from your "cooking." more
  • by Laurel Delaney
    Global business books. Here are my top 1. The World Is A Brief History of the Twenty-first by Thomas L. 2. The Next Global The Challenges and Opportunities in Our Borderless by Kenichi 3. The Travels of a T-Shirt in the Global Economy An Economist Examines the Markets, Power, and ... more
  • by Jonathan Kranz
    Often when I see or read an ad, I try to "reverse engineer" the creative ...that resulted in the finished campaign before my eyes. As a veteran of countless, purgatorial hours of "creative" sessions, I don't find it difficult to imagine the conversations and counter proposals at these Take the ... more
  • by Ann Handley
    David and I met for the first time in the support group Bloggers ...but we've broken our code of confidentially and agreed to take our confessions public. Our goal here is not to embarrass or ridicule, but to help others like ourselves through their own 10. You check your blog ... more
  • by John Jantsch
    The number one reason business owners name for holding off on blogging is ...fear of a wildly out-of-control public waking up everyday with one thing in to post filthy rotten lies on your blog about you, your company, your products and occasionally, your beloved pet retriever. I mean that's what ... more
  • by Mack Collier
    Have you noticed how easy it is to your favorite music these Napster just switched to a 'free' business model, they will let you listen to any song in their catalog online, free for 5 plays. After that you have to buy it if you want to hear it Tower ... more
  • by Michael Perla
    Strategy can be both a complicated and straightforward subject to It can be both clarifying and confusing. In an article I wrote this week for the Web site and newsletter, I tried to sum it up in about 3000 words .... not an easy As Mark Twain is reported to ... more
  • by Roy Young
    Marketers speak a language that is neither nor to other So it's no wonder that marketing is misunderstood and underappreciated in most organizations. Let's address now; relevancy is for another Consider the most overused word in "strategy." When marketers use the word in your organization, what do they Would they ... more
  • by Andrea Learned
    Women are looking for common Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question are you laying the groundwork for this to Do the stories told and images used in your marketing materials result in a familiar ... more
  • by Suzanne Lowe
    The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into a science—and it's about time. As CMOs begin to embrace their new-found stature, are they tuned into what really makes them ... more
  • by Bill Engler
    Over the last 50 years, marketers have been working overtime to legitimize our craft; we have even gone so far as to refer to marketing as a science. Without question we have made great strides. But at the same time, we have lost some of the magic. And a little ... more
  • by Sridhar Ramanathan
    Most CEOs and even VPs of marketing think messaging is about a good tagline. That's partially true, but a tagline is only a small portion of smart messaging work. more
  • by Kathleen McBride
    Many organizations have had customer reference programs in place for years, but not until recently have those programs begun to capture the executive attention they deserve. more
  • by Eric Frenchman
    RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's part two of a primer on RSS, and why marketers should care about it. more
  • Lessons in Experience Marketing: The 'Sideways' Wine Club
    by Dave Chambers
    Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is always a challenge. Read the details in this case study. more
  • by Roy Young
    Knowing your blogger type and what type of blogs your company uses for marketing will go a long ...to understanding the marketing can contribute by using In his new book titled Blog , Jeremy Wright identifies seven types of The knows the right people and The like the Barber but ... more
  • by Tig Tillinghast
    Working in online ads for the last decade or so, I've seen lots of market segments start to take advantage of online advertising -- sometimes proactively, more often as a competitive reaction. What's always fascinated me most, though, were the categories that hadn't yet Sometimes this tardiness stems from the ... more
  • by Ann Handley
    Why don't more women comment more on In the seven weeks since we launched the MarketingProfs Daily , I've been reading a lot more blogs more closely. I've noticed an overwhelming number of male "commenters," but far fewer female commenters. Evidence purely anecdotal, and from a single Just for kicks, ... more
  • by Gerry McGovern
    Do you base success on measuring the volume of visitors and page Such measures may in fact reflect the failure--rather than the success--of your Web I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommended Cruise , ... more

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