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  • by Promise Phelon
    It may be bold. It may be controversial. But the author is convinced the following will prove true: Without customer-centricity, or a role in gathering and interpreting the voice of the customer, marketing will become nothing more than the execution arm of companies. There are signs of this everywhere.... more
  • by Patricia Pao
    Next year will bring major shifts in beauty, especially organics, and fashion as consumers take more control over all aspects of their harried lives. Interestingly, growth will come from non-traditional sources... . more
  • by Stephen Denny
    You can do Hollywood tie-ins right. It just takes nerves of steel, the ability to say no to a lot of very charming people, and a ton of planning. But you will live to fight another day if you follow this prescription... . more
  • by Kevin Arthur
    If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, what follows are some musings from a business development department about preparation, organization, getting and staying in touch, and keeping ... more
  • by Allen Weiss
    The other day I was reading a press release. The company said it wrote articles on "proven tactics" that marketers could use. This got me thinking about whether you can prove anything works in After all, you can't prove anything in science. What you can do is provide a growing ... more
  • by Scott Baradell
    I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my Usually it's just a few minutes here and there, between projects or during a fit of writer's block. Nevertheless, this time is ... more
  • by Gerry McGovern
    Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this Are you an email slave? Are you a crack-berry? Are you so focused on the small screen, that you are missing the bigger picture? Have you no time ... more
  • by Paul Barsch
    So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way you're leaning as This just politicians, and the marketing strategists running their campaigns are finally getting it–niche marketing is available ... more
  • by Elaine Fogel
    When a private company publicizes the results of its own research study, how do we know it's for real and not just As a contributing writer to The Business , my editor recently asked me to write an article based on the results of a study conducted by a private ... more
  • by Eric Frenchman
    There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing the 2004 election by The second looks at how political ads have been going negative. Both articles should have been ... more
  • by Lewis Green
    English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne Nouvelle), called for 'setting up a culture whereby you can use your own language, and that will be considered part ... more
  • by Toby Bloomberg
    Social Media Is Active Sharing That's Mike Murphy, Chief Revenue Office at definition and it works for me. Mike was the guest speaker at a recent event where he shared his views and about social media and insights about how the 18 to 24 demo views This is the "Let ... more
  • by Ted Mininni
    My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of , a marketing and design strategy firm that specializes in marketing to girls ages 15 to In the article, the authors make a number ... more
  • by Lewis Green
    Whatever happened to communicating to an audience of one? It's one of the first concepts that every writer It goes like Write as if you are telling a story to a single person. Imagine that person sitting and enjoying the words jumping off the page and coming to life in ... more
  • by Tim Jackson
    As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to specifically, I've never really considered myself to be overly competitive, but I might be kidding myself. My wife claims that I am very, very competitive (that's probably just because ... more
  • by Andrea Learned
    Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who hasn't seen the article in the Sunday New York What Do Women Want? Just My favorite point? The "just ask" ... more
  • by Roy Young
    Silvia Lagnado, new group vice-president at London-based Unilever, embodies marketing championship—in particular, the ability to "span silos" by building bridges between marketing and her company's many other functions to generate cash flow. Silvia heads a team devoted to "brand development," including conceptualizing new products and creating advertisements, packaging, and marketing ... more
  • by Linda Popky
    Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, about the only thing worse than not knowing where you're going is starting out for your destination, only to find ... more
  • by Thomas Ordahl
    Innovation seems so unmanageable—more akin to the artist searching for a muse than a business process. We dive into the "fuzzy front-end" of product development hoping that by talking to customers or anticipating trends we will find that source of inspiration, that flash of insight. Here's a different suggestion: Break a ... more
  • by Hank Stroll
    This week, readers offer ways to sift through executive-level advice and keep potential Web design meddlers in check. more
  • by Sheila Mello
    Since marketers first entered the boardroom as CMOs, companies have recognized the strategic value of marketing. Often, sadly, that recognition has not been translated into quantifiable business success. But there is a way to magnify the strategic value of marketing and simplify marketers' jobs in the process. All it requires is ... more
  • by Blaire Borthayre
    In today's workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees before advertising to Hispanic market segments. more
  • by Andrea Learned
    "Organic" is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all boiling down to marketing pitches with no Mark Morford's column earlier this month for the San Francisco 's Notes & ... more

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