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  • by Ann Handley
    Blogger Kevin Hillstrom publishes an occasional series of short Q&A interviews with interesting people he run across in the blogosphere. This week, he chats it up with Check out Kevin's post, in which I do my best to answer Kevin's Four " about career, blogs, and the future of more
  • by Alain Thys
    When I'm in a cynical mood, I sometimes like to compare corporate innovation to teenage Everyone talks about it, yet at the moment of truth the earth doesn't really move. When I'm really cynical, I think the failure rate in innovations is actually doing our youth a Still, taking a ... more
  • by Eric Ward
    Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks are Don't work. Cause search rank It's too bad, really, because lost in all the commotion is the fact that ... more
  • by Lewis Green
    The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two So what's the big Starbucks built its reputation on brand image, the Third Place Experience. An intangible. And intangibles are ... more
  • by Gavin Heaton
    Http:// more
  • by Lewis Green
    But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of I begin with this simple It is stupid to create products and services based on sales data (the what) rather than on consumer wants and needs (the who). Focusing on ... more
  • by Tom Ehrenfeld
    Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for this silly kid's book My youngest daughter (and okay, her father) find this series absolutely hilarious. Yeah, it's mired in the potty, but it's also far smarter than one would ... more
  • by Ann Handley
    Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their Allen wrote, "My sense is that all of this thought-leader stuff is really just for selling something. The same goes for the word 'guru.' That's fine, I guess, if you want ... more
  • by Ann Handley
    My friend Eileen has a grey striped cat named , whose greatest joy is to hunt in the backyard woods and drop his offerings at her back Yesterday, he had brought a freshly slain chipmunk, and placed it lovingly on the doormat, its little velvet ears perpetually perked up–but one ... more
  • by Ted Mininni
    Fast has a short, but very insightful, piece with Richard Branson in the magazine's September The interview has picked up on the unique business perspective that led Sir Richard to stunning success with his Virgin Atlantic , as well as a number of other global business ventures. The interview begins ... more
  • by Lewis Green
    Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to tag along on its As Jonathan Word of Mouth (WOM) doesn't just happen. It is a marketing tool that needs to be launched, executed upon and managed. Furthermore, it is ... more
  • by Eric Frenchman
    Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget The article includes a streaming video of Evan Tracey from TNS Media Intelligence talking about the forecasted media spend for ... more
  • by Sara Holoubek
    A week or so ago, the head of a boutique traditional agency called me in for a quick digital They were heading off to a big pitch, and needed to know their clicks from their spiders, their banners from their rich media and so Enter For the past three years ... more
  • by Eric Gruber
    Although Mark Hyman, M.D, the New York Times best selling author and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article-marketing strategy helped in his bid to push his book to the no. 2 spot of the NY Times best seller list. ... more
  • by Hank Stroll
    This week: Many businesses have succeeded in selling products online in the form of e-books, e-reports and other downloadable content. Of course, it's not as simple as posting the product on your Web site and hoping buyers will come. The challenge comes in getting potential customers to your site in ... more
  • by John Moore
    The Starbucks Coffee marketing research department is kept busy providing oodles and oodles of insights into the Starbucks brand through yearly brand audits. And take it from this former long-time Starbucks marketer, the company learns a lot from these studies. However, when it comes to measuring and managing the Starbucks brand ... more
  • by Roy Young
    Do members of your company's executive team—along with your peers throughout the organization—see the connection between marketing and the cash flowing into your company's coffers? If not, they probably view you as merely a tactical tool (brochure writer, a trade-show participant, Web site "put-it-upper"), not a true strategic partner. And ... more
  • by Lisa Johnson, Cheri Hanson
    Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code at work. The young, tech-savvy members of a new generation of consumers are rewriting the rules and changing how everyone ... more
  • by William Arruda
    Whether you are working on a personal branding campaign or you're focused on differentiating your company's brand from its competitors, you need to constantly ask yourself if your brand is demonstrating the 10 Cs of branding. more
  • by Gerry McGovern
    Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a I embrace technology. I love it. I'm surrounded by it. What I have to keep reminding myself is that it's not about the technology itself; it is about what ... more
  • by John Jantsch
    Most people are familiar with the laws of motion, but few have thought of it in the context of Newton's first law of motion "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the ... more
  • by Lewis Green
    I believe, and "The Happiness Quotient" argues, that those managing to the bottom line will not achieve the same results and those who manage to happiness. And their bottom lines will suffer for it. more
  • by Mark Vanderbeeken
    Is often described as a site for teens and twentysomethings to hang out and express themselves, sharing photos and passions, listening to music, and connecting with Well, think again, says Bruno Giussani in his blog Lunch over . He found some interesting stats in a recent Fortune which says that ... more

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