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  • by William Arruda
    Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their way to achieving their aspiration of being the 'third ...home, office, Starbucks. This is a logical brand I was speaking about Starbucks the other day at a conference and one ... more
  • by Eric Frenchman
    Ok, the news is everywhere on the US government getting access to phone records, and you can draw your own conclusions on whether it is illegal or I will not be offering any opinion because I don't want to get mixed up with becoming a political news there are already ... more
  • by Eric Ward
    I received an RFP from a company that ought to know better that wanted to know how much I'd ...to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a link to their ... more
  • by Mack Collier
    New Line Cinemas has gone from a position any studio would love to be in, to being on the verge of one that every studio And they've done so in about a month's Just a few weeks ago, Snakes on a , the August release from New Line starring Samuel ... more
  • by William Arruda
    I was reading an interesting article in , Living at Jet ...on the flight from CDG to LHR today. It talks about the speed at which we move and all that it means for us in the age of constant change and non-stop international travel. For someone who has 'global' ... more
  • by Mark Vanderbeeken
    The professional services firm " has released today the foresight study " Eye to the ...with the enigmatic "How TMT advances could change the way we live in 2010." TMT, it turns out, stands for "Technology, Media and The report looks at how technology advances will change the way we ... more
  • by Paul Barsch
    Steve Jobs is serving up a little crow to all naysayers that said Apple stores would go the way of the Mauritius dodo Today's Wall Street contained an article titled "How Apple's Store Strategy Beat the Odds." It seems that Apple is enjoying phenomenal success in opening high-end retail stores ... more
  • by Seth Godin
    Michael * Why do you want your booth so crowded that I can't walk through it? Why do you want people to walk through, grab something, and get the heck * If I am standing in line waiting for an is anyone talking to or occupying my time with a ... more
  • by Ted Mininni
    The American Idol brand remain fresh, continue to reinvent itself a la Madonna for years to come, or will it fade away like so many of yesterday's top musical talent? more
  • by Allen Weiss
    Before you go out and buy a book about the next marketing fad, you ought to read a down to earth assessment on business fads One is in Monday's Wall Street , where some level-headed thinking is exposed on how companies jump from consulting fad to fad, which one exec ... more
  • by Ann Handley
    If writing is a solitary pursuit, blogging is decidedly Unlike other forms of publishing, blogging is immediate and social, which means bloggers tend to make all kinds of contacts and meet all sorts of people Over the past few weeks, my new best friend is Mack Collier, who blogs at ... more
  • by Eric Frenchman
    In Saturday's Wall Street Journal, there was an article called the Kos . It is about Ned Lamont trying to get into the Connecticut Democratic ...to challenge seating Senator Joe Lieberman. Now, I'm not going to try and politicize this article because most of the Kos Celeb article has to ... more
  • by Lee MarcStein
    One of my favorite quotes for years has been %3Cstrong%3E"you can't steal second base with one foot on first." Too many executives and managers trying to create demand in the form of qualified leads don't understand the risk involved in keeping their feet on first base; they see only the ... more
  • by Nick Usborne
    A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration. Does it work? Does it ever! more
  • by Promise Phelon
    Vendors are in ferocious competition to engage customer C-level executives who can assure prospective peers that "this" purchase decision is the right one. One such way of engaging executives is the Executive Sponsor Program, a standard "sales tool" since companies like IBM and Xerox pioneered relationship-based sales models many moons ... more
  • by Michael Antman
    The most effective research isn't necessarily the most rigidly designed. In fact, a loosely designed program—whether qualitative or quantitative—may not appear as "scientific" at first glance, yet sometimes can do far more to reveal real truths than more carefully crafted and comprehensive research programs. more
  • by Stephanie Diamond
    We've all read about Web 2.0 and the impact it will have on businesses. Some find the principles life-altering, others say it's pure hype. Whichever camp you are in, you can't ignore the fact that business is changing—especially online. Here are five categories that managers need to consider now to keep ... more
  • by Tom Ehrenfeld
    Mixing business and fiction invariably involves a trade-off. Most business fables by business authors make up in insights what they lack in literary style. And most works of popular fiction sacrifice business verisimilitude for the sake of "art." But finally, business readers, you can read popular fiction propelled by a ... more
  • by Shelley Ryan
    MarketingProfs has gotten pretty good at producing a steady digital stream of marketing know-how for our members. But darn it, sometimes it's lonely doing everything through IP packets. Once in a while we've got to see another face, share a plate of nachos, and swap a few stories from the ... more
  • by Ann Handley
    " Mike wrote a heartfelt valentine to Mom .... the original "brand manager" .... on his " Own Your Brand . His own Mom, he says, in essence taught ...the fundamentals of brand ownership. Mike I can still hear her voice in those brand-critical "moments of truth" every parent faces ... more
  • by Ann Handley
    I am a total sucker for community theater, especially musical theater, and especially middle or high school productions. What I ...isn't so much the corny show tunes or the predictable story lines, but the fact that the kids have such energy for taking risks. I was thinking of this over ... more
  • by William Arruda
    I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color in Garnier uses a highly differentiated color (pms 375c) for the Fructis product line to stand out from the competition. And it really does stand out. The next time you ... more
  • by Eric Frenchman
    As reported in a WSJ article this week, Many Major Newspapers Post Circulation , most of the top 10 newspapers posted lower newspaper The most surprising one was the San Francisco , that saw a decline of almost which dropped them out of the top 10. The reason, according to ... more
  • by Jim Kelly
    At the recent MarketingProfs Finders Keepers , I heard, among others, William Arruda speak on Branding, during which he touched upon Personal ...as a way to perceive and to evaluate one's unique worth within the marketplace, as well as to inform one's Mr. Arruda himself possesses a clearly articulated personal ... more
  • by Ann Handley
    In this age of Web 2.0, what better way to stand out than to forego the job-search sites completely and pound the virtual pavement My friend Chris Clarke, who writes at , landed himself a tasty position at the Ontario office of Thornley Fallis Communications almost single-handedly through his blog ... more

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