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David and I met for the first time in the support group Bloggers
...but we've broken our code of confidentially and agreed to take our confessions public. Our goal here is not to embarrass or ridicule, but to help others like ourselves through their own
10. You check your blog ... more
The number one reason business owners name for holding off on blogging is
...fear of a wildly out-of-control public waking up everyday with one thing in to post filthy rotten lies on your blog about you, your company, your products and occasionally, your beloved pet retriever. I mean that's what ... more
Have you noticed how easy it is to your favorite music these
Napster just switched to a 'free' business model, they will let you listen to any song in their catalog online, free for 5 plays. After that you have to buy it if you want to hear it
Tower ... more
Strategy can be both a complicated and straightforward subject to
It can be both clarifying and confusing. In an article I wrote this week for the Web site and newsletter, I tried to sum it up in about 3000 words .... not an easy
As Mark Twain is reported to ... more
Marketers speak a language that is neither nor to other
So it's no wonder that marketing is misunderstood and underappreciated in most organizations. Let's address now; relevancy is for another
Consider the most overused word in "strategy." When marketers use the word in your organization, what do they
Would they ... more
Women are looking for common
Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question are you laying the groundwork for this to
Do the stories told and images used in your marketing materials result in a familiar ... more
The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into a science—and it's about time.
As CMOs begin to embrace their new-found stature, are they tuned into what really makes them ... more
Over the last 50 years, marketers have been working overtime to legitimize our craft; we have even gone so far as to refer to marketing as a science.
Without question we have made great strides. But at the same time, we have lost some of the magic. And a little ... more
Most CEOs and even VPs of marketing think messaging is about a good tagline. That's partially true, but a tagline is only a small portion of smart messaging work.
Many organizations have had customer reference programs in place for years, but not until recently have those programs begun to capture the executive attention they deserve.
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site.
Here's part two of a primer on RSS, and why marketers should care about it.
Imagine a California wine club modeled after the movie "Sideways"?
Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is always a challenge. Read the details in this case study.
Knowing your blogger type and what type of blogs your company uses for marketing will go a long
...to understanding the marketing can contribute by using
In his new book titled Blog , Jeremy Wright identifies seven types of
The knows the right people and
The like the Barber but ... more
Working in online ads for the last decade or so, I've seen lots of market segments start to take advantage of online advertising
-- sometimes proactively, more often as a competitive reaction. What's always fascinated me most, though, were the categories that hadn't yet
Sometimes this tardiness stems from the ... more
Why don't more women comment more on
In the seven weeks since we launched the MarketingProfs Daily , I've been reading a lot more blogs more closely. I've noticed an overwhelming number of male "commenters," but far fewer female commenters. Evidence purely anecdotal, and from a single
Just for kicks, ... more
Do you base success on measuring the volume of visitors and page
Such measures may in fact reflect the failure--rather than the success--of your Web
I recently was looking to rent a recreation vehicle to drive down Route 66 in the United States this summer. A friend recommended Cruise , ... more
Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their way to achieving their aspiration of being the 'third
...home, office, Starbucks. This is a logical brand
I was speaking about Starbucks the other day at a conference and one ... more
Ok, the news is everywhere on the US government getting access to phone records, and you can draw your own conclusions on whether it is illegal or
I will not be offering any opinion because I don't want to get mixed up with becoming a political news there are already ... more
I received an RFP from a company that ought to know better that wanted to know how much I'd
...to get their site 500 one-way Pagerank 2 or better links. Another company wanted to know how long it would take me to seed 1,000 blogs with a link to their ... more
New Line Cinemas has gone from a position any studio would love to be in, to being on the verge of one that every studio
And they've done so in about a month's
Just a few weeks ago, Snakes on a , the August release from New Line starring Samuel ... more
I was reading an interesting article in , Living at Jet
...on the flight from CDG to LHR today. It talks about the speed at which we move and all that it means for us in the age of constant change and non-stop international travel. For someone who has 'global' ... more
The professional services firm " has released today the foresight study " Eye to the
...with the enigmatic "How TMT advances could change the way we live in 2010." TMT, it turns out, stands for "Technology, Media and
The report looks at how technology advances will change the way we ... more
Steve Jobs is serving up a little crow to all naysayers that said Apple stores would go the way of the Mauritius dodo
Today's Wall Street contained an article titled "How Apple's Store Strategy Beat the Odds." It seems that Apple is enjoying phenomenal success in opening high-end retail stores ... more
* Why do you want your booth so crowded that I can't walk through it? Why do you want people to walk through, grab something, and get the heck
* If I am standing in line waiting for an is anyone talking to or occupying my time with a ... more
The American Idol brand remain fresh, continue to reinvent itself a la Madonna for years to come, or will it fade away like so many of yesterday's top musical talent?