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  • by Tim Jackson
    Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or Mostly this was in reference to me and the fact that dumb luck has been pretty good to me I recently received a contact through our main company that was forwarded to ... more
  • by Eric Ward
    Does the local dry cleaner really need links on his site so others might "Digg" There's a discussion I've been lurking on elsewhere about the role of Social Media as used for corporate Public I shared my two Social media, tagging, digging, furling etc. is a very cool Web 2.0-ish ... more
  • by Lewis Green
    Just in from Blogs to A six-figure Bloggers are scoring rich paydays by turning their online diaries into books, but some publishers say the craze could fizzle out with a glut of new titles destined to yield disappointing sales. Is this a good or a bad Well, good for those ... more
  • by Ann Handley
    Here's what's happening within the Daily Fix community these Soon to be Daily Fix contributor Tim , brand manager for Vista, Ca.-based Masi , was featured .... with a great photo of him on his bike -- in the issue of the NY Times in a piece Blogging the Hand ... more
  • by Jim Kukral
    Recently I've caused a bit of a stir when I said that Google does NOT define your . The discussion that ensued has been informative and constructive (mostly). I even got a few sly insults thrown my way, which is fine, I can understand that my thoughts have stirred up ... more
  • by Lewis Green
    In writing the above headline, I couldn't decide if the statement should be declarative, rhetorical or I went with the question only because I am uncertain of the answer. While it is clear to me that public relations (PR) is a form of propaganda (information representing the views of a ... more
  • by Roy Young
    Fortune that Michael Dell now realizes the primary reason for his company's woes is that he has turned his back to If your CEO does not understand the value of marketing, try telling him or her about . Dell's decline is due to managing costs at the expense of building ... more
  • by Gerry McGovern
    Scandinavian (SAS) may be in love with itself. But it shouldn't advertise this self-love on its There I am on a Friday evening, about to finish for the week, when I remember that flight I should have booked to Copenhagen. I'm multi-tasking here. I have the dinner on and the ... more
  • by Suzanne Lowe
    Last spring, I learned that I'm a distant cousin of Mississippi civil rights and education pioneer James On Monday, I returned from attending the dedication of a statue and monument honoring him on the campus of Ole , which finally admitted him as its first black student in 1962 after ... more
  • by Lewis Green
    I just returned from a week-long road trip to Illinois and Michigan. Lines at the airports were better than expected, service on the airlines worse, and shopping experiences a mixture of How can one walk into a cafe and be ignored for 10 minutes while the cashier stares blankly into ... more
  • by Ted Mininni
    The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool The new Elmo T.M.X. plush character has been packaged in a "Top Secret" attaché case-like box due to months of unprecedented secrecy and buzz in the toy biz that this year's hottest holiday toy was in ... more
  • by Eric Kintz
    My blogging friends here at sent me an advance copy of their new book, Marketing , and I like their Spencer released their updated on the length of CMO tenure, where they show surprising results that the average tenure has dropped again this year to 23.2 months, the lowest among ... more
  • by Hank Stroll
    How does an organization doing business both offline and online overcome the perception that it's only an Internet company? more
  • by Steve Frost
    Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? The author challenged his R&D team to develop a new advertising vehicle that delivers a true mass audience. The following are the lessons they learned about reaching big audiences. more
  • by Gerry Myers
    Connecting to the female consumer is not easy, because there is no single magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. As a follow up to part one of this article, here are specific ideas ... more
  • by Ann Handley
    Marketing often gets no respect. What's more, there are damaging myths about marketing that non-marketing managers circulate—such as "marketing is only about advertising" and "marketing is about tactics, not strategy." In their new book, Roy and David offer a prescription for marketers to learn how to gain both respect and ... more
  • by Sara Holoubek
    Last week, I realized that my client was in serious logo Not that there was anything wrong with the current; he simply didn't like it. Since his firm was young, and I was new to the situation, I entertained some of his "Change it? Don't change it? Change the name? ... more
  • by Paul Barsch
    Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won't offer any constructive advice on how to overcome nervousness, trembling hands, or itchy I have, however, taken the liberty of producing working titles and summaries for the top 10 worst marketing speeches that you ... more
  • by John Jantsch
    The current issue of Business screams across its cover Click Fraud - The Dark Side of Online Now, I know this is a hot topic and some advertisers have been able to prove that anywhere from of the clicks coming to their sites are being generated in fraudulent manners (meaning ... more
  • by Andrea Learned
    If it didn't yet seem official enough for you, the findings of the US Census Bureau "2005 American Community " make it Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 Sure, the definition of single may be a gray area (some are co-habiting or partnered ... more
  • by Jim Kukral
    Wendy Davis over at Mediapost about hearing magazine editor Chris Anderson speak at an event today. She "Your brand is what Google says your brand is, not what you say your brand is," Anderson told staff at Universal McCann this morning in a discussion about his book, The Long Why ... more
  • by Tom Ehrenfeld
    Five years ago I published The Startup , a book which reflected my lessons about I wrote the book to be a What Color Is Your for people launching businesses, a personal guide to help take the next step After publication, I launched a to promote the book and eventually, ... more

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