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Marketing Articles: Most Recent

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  • by Jonathan Kranz
    If you're a regular attendee of marketing association events, you've seen the Eager entrepreneurs or ambitious managers who've read every business and marketing book They've crossed chasms, pursued excellence, painted purple cows, thought out of the box, thought in the box new book! ), jumped on the cluetrain and played ... more
  • by Ann Handley
    Tom points to the (possible?) future of ordering ..."scary," Tom writes. But also, more
  • by Jim Kukral
    Today I had the great pleasure of speaking to a college class at The University of about the business of Can you believe they're teaching e-marketing in college now? To those of us who learned it "on the fly" as it grew, it's hard to believe it's a "real" curriculum ... more
  • by Ted Mininni
    We all have to remember: two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will address those needs satisfactorily. more
  • by William Arruda
    Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is not being reduced in the US. Instead, Martha is moving out .... internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It's long ... more
  • by Ann Handley
    Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very Monday was a rainy, chilly morning in Boston; hoping for spring and hoping for traffic seemed equally fruitless In fact, I've come to realize that the immediacy of blogging as a publishing ... more
  • by Paul Barsch
    A Business Week survey notices that for 25% of respondents, "customer awareness remains elusive". But are the surveyed companies really trying hard to gain insight into their customer base? more
  • by Scott Petinga
    The number one carbonated beverage company in the world has finally lost touch with Their new global slogan -- 'The Coke Side of Life' -- seems to have been created haphazardly due to Pepsi gaining ground on After being exposed to a half-dozen of these spots the last few months, ... more
  • by Elaine Fogel
    Small businesses have similar challenges to many nonprofit organizations. There's never enough money or human to do what the "big boys" do. Many small business owners are Jacks or Jills of all trades - often fulfilling multiples roles - the business development rep, the service provider, the product shipper, the ... more
  • by Eric Frenchman
    Social networking more
  • by Ann Handley
    Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) through Boston's Logan airport last week when I saw a rack of magazines -- the free (mostly business) publications some terminals offer travelers. What caught my eye was the cover ... more
  • by Sara Holoubek
    Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its After that, much of marketing has to do with painful details, timing and execution. Perhaps this is why it is so hard for us to accept ... more
  • by Mike Schultz
    Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most of them believe it) that their firm is at the top of their industry in each of these categories. Why, then, ... more
  • by Kara Dullea
    At a time when America is still feeling the sting of a prominent columnist being paid handsomely by a third-party for writing favorable opinion pieces; the nation's most respected newspaper publishing fabricated stories; and television stations running government-supplied and funded video news releases to report stories about the war, more ... more
  • by Ruth P. Stevens
    In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don't succumb to temptation. You would be so much better off if you paid attention to lead quality instead of quantity. One secret to tradeshow success is your ability ... more
  • by Eran Livneh
    Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented marketing (how did we ever afford to do it differently?), reverse engineering can help marketers refocus their efforts and resources to ensure marketing delivers results that are in line with ... more
  • by Tim Kitchin
    Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address the root cause of customer abuse—data gathering, CRM, and analytical ... more
  • by William Arruda
    I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing professionals who rely on MarketingProfs ... more
  • by Andrea Learned
    I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for The stats, as reported "According to a pair of recent surveys, of NASCAR's 75 million fans 40 percent are ... more
  • by Eric Frenchman
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more
  • by Lee MarcStein
    I've spoken numerous times on "Creative Strategies in the Age of Disbelief." One of the key premises is that DECEPTION IS VERBOTEN. One of the "10 Ways to Suspend Disbelief" is to admit fallability. more
  • by Jonathan Kranz
    I'm getting ready to leave Santa Barbara at the end of the Finders, Keepers After two wonderful days of presentations, this is the most important thing that's coming home with It's not the beauty of Santa Barbara, impressive as it It's not the luxury of the Upham hotel, as relaxing ... more
  • by Jonathan Kranz
    I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" in them. Instead of proceeding smoothly from point to point or slide to slide, the presentations that hold my interest -- and build real excitement in the audience -- are ... more
  • by Mark Vanderbeeken
    Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, decided to explore a household of linked This involved two major shifts in traditional appliance design conceptualising new devices for locations where they've never been and inventing ways that they could ... more
  • by Jonathan Kranz
    Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to ask if there ... more

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