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  • by Vivian Kelly
    As a competent, well-prepared media spokesperson, you will earn the respect of the reporters while positioning yourself as a thought leader and elevating your company's position in the marketplace. more
  • by David Armano
    The value of creating passionate users is becoming clear to brands wishing to thrive in the "experience economy." Provide an experience that is useful, usable, desirable, and differentiated... and you will create demand for your brand and delight your customers. This article is not about just visual design. As designers of ... more
  • by Lisa Johnson, Cheri Hanson
    Baby Boomers may still hold the purse strings, but a new generation of savvy 18- to 40-year-olds are changing the way all of us do business. It doesn't matter whether you're a rock band, a fashion designer, a nonprofit organization, or a sporting goods outlet, you and your team need ... more
  • by Tom Ehrenfeld
    Last month Publishers published a great article on by John Hodgman, a favorite writer of mine (his The Areas of My is the funniest book published in the past His piece triggers a core belief of mine, which is that the one common thread you'll find among good business books ... more
  • by Jeanne Bliss
    Ahhh, that time of life when you've got to begin paying (really) for your clothes yourself, and when those four-years-of-college food impact whether you'll really ever wear low-rise jeans As a NY Times article states, however, the post-college space is rapidly becoming a pretty crowded In the past year, Abercrombie ... more
  • by Jim Kukral
    Going viral is just like being cool. Just ask the , you're either cool, or you aren't. You're either going to go viral, or you aren't. The Fonz knows... Look, if you're trying too hard to be viral, well, it just ain't gonna happen. Ok, well maybe if you pay ... more
  • by Gavin Heaton
    I have noticed a lot of blog posts talking about cars or motorbikes There are articles on new cars, on vintage cars, on toy cars and even model racing cars. Motorbikes on the other hand seem to polarise a little, with people either loving or hating But no matter whether ... more
  • by Spike Jones
    I apologize that I can't remember where I read this quote earlier this ...I believe that it was on a blog post somewhere (so if you know, tell me and I'll make it right). And it went something "Word of mouth marketing isn't cheap. It's What a beautiful set of ... more
  • by Lee MarcStein
    My youngest grandchild, Samantha, will turn two at Thanksgiving She's just starting to speak words adults can recognize. Of course, the first words were "Mama" and "Dada," but the word she now says most distinctly and emphatically is This is her first four-letter street word. Or maybe she learned it ... more
  • by Tom Ehrenfeld
    I launched a years ago to support my book The Startup , and eventually let it go dark. Or dim, I It just got too hard to write frequently, and I lost sight of what the site was meant to do. This month I've been more regular, as it were, ... more
  • by Andrea Learned
    Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their In partnership with the relationship-connecting site , they are hosting "Spin Cycle" starting today that will include laundry-themed games, karaoke "Duets" ... more
  • by Ann Handley
    My two kids went back to school yesterday. And the Chex Mix of their unique genetic makeup revealed itself again in their very different approaches to school My teenage son pulled his messenger bag out from somewhere deep in his closet yesterday morning, tore out the used pages in a ... more
  • by Ted Mininni
    In marketing circles, we focus on brand-building by effectively reaching customers, and getting their The business intelligentsia has been preaching about the need to connect with customers on both intellectual and emotional levels. Most of us would readily agree with that. But as marketers, we ought to ask ourselves which ... more
  • by Harry Joiner
    I received a resume today from a guy who's a former NFL player with the NY Jets and Oakland Raiders. I freaking love that. Why? Because it shows that ...the guy understands the Law of the   You can't cram on the farm.  Plan.  Sow.  Nurture.  Reap.  That's the deal.  Season after season.  ... more
  • by Eric Ward
    Trying to keep up with who is linking to your site or mentioning your company or name can be quite a I can use my own server logs to spot a new referrer, but this isn't accurate, since that only happens if someone actually clicks on the link. There are ... more
  • by Paul Barsch
    In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from Marketing, unlike a job in manufacturing, seems to be one function suitable for telework. Is this a positive or negative trend for A recent Wall Street article titled, "When Working ... more
  • by Hank Stroll
    Referrals are one of the most effective ways to gain business. But what's the best vehicle....in-person conversations, email newsletters, blogs, articles? more
  • by Jay Lipe
    People have long conducted market research. Not with fancy focus groups or complicated conjoint analysis, but just by asking questions and listening to the answers. Using this art of listening is so crucial to the success of your company's marketing, that to deny it is to invite failure. Follow along ... more
  • by Scott Brinker
    Traffic is good, but ultimately it's all about conversion. more
  • by Christine Pilch
    If people pay attention to what interests them and ignore everything else, how can you break through the clutter with a message that people care about? All you have to do is press your customers' hot buttons. more
  • by Rickey Gold
    The most important areas of marketing are the three Ps: positioning, presentation and panache. more
  • by Gerry McGovern
    The Web has encouraged a belief that things can be free, or at least very cheap. It seems everyone is looking for a deal on the When the recently-leaked 20 million America Online search queries were analyzed, it was found that a great deal of people wanted free sex, free ... more
  • by Mack Collier
    Last month I left a post on The Viral about a promotion that T-Mobile was using in the UK where they sponsored free concerts for their I wrote that I thought that the promotion was a 'step in the right direction,' but that it could be a bit better, and ... more
  • by Ann Handley
    This week's profile of Mack Collier reveals a little about Mr. the man behind the Top 25 Marketing list as well as his 100 CDs for 100 Bloggers This series of mini-interviews is an attempt to bring you the personalities behind this blog, to connect a bit on a human ... more

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