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  • by Dan Herman
    A successful differentiation has two defining characteristics: (1) It is not imitated by your competitors, even though (2) it brings you unmistakable success with consumers. Impossible, you say? Not quite. more
  • by Kevin Randall
    How can B2B companies truly differentiate their offering and be relevant to customers over the long term? This is where brands come in. more
  • by Bill Comcowich
    This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer discussion on your subject, and enjoying the process. Here are nine ... more
  • by Jonathan Kranz
    Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority. Or you can ... more
  • by Ignacio Hernandez Jr.
    Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth Search Engine Marketing as an optimal ... more
  • by Jim Cook
    When Netflix launched in the late '90s, most people thought its developers were nuts. Even with the dot-com era in full bloom, the idea of renting movies via mail struck most as somewhat ludicrous. Looking back on Netflix's startup story, one of the co-founders shares five customer-focused lessons that ... more
  • by Karl Long
    Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up ... more
  • by William Arruda
    Branding with the senses is powerful. The sound of honking horns always said New York to that is, until I visited Cairo. It is my second trip to Cairo and I am amazed at the consistency of the brand As soon as I left the airport, I could tell I ... more
  • by Eric Frenchman
    Not sure if you saw this, but Google recently settled a $90 million lawsuit over click The search business of Yahoo!, Walt Disney Co., Lycos Inc., LookSmart Ltd. and Findwhat.com Inc., which is now known as MIVA Inc. were also included in the lawsuit. As defined by Google, click fraud ... more
  • by Ann Handley
    Burger King's chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his departure raised questions about the company's impending initial public offering and its continued revolving door for leaders, MSNBC. Greg Brenneman, 44, is a veteran of fixing troubled companies, including Continental ... more
  • by Lee MarcStein
    When I started in direct marketing in 1964, not only were there no blogs and Internet, but there wasn't even "direct marketing." You didn't tell people you did "direct mail," as that didn't smell so sweet. And there was something dank and dark about being involved in ... more
  • by Ann Handley
    As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction his on Taobao, China's top auction Web site, says . The 29-year-old attracted 58 bids from "soul-searching buyers" before the post was "We reviewed Taobao's policies and realized we had ... more
  • by BL Ochman
    This morning I got a rather frantic phone call from a Seems her company sent out a press release to some bloggers and Steve picked up on it "Can I run with this?" he emailed her. But she says she didn't respond for half an hour, and by then, he'd ... more
  • by Jonathan Kranz
    Like many people, I tend to regard Microsoft as a necessary I respect their accomplishments, but often find myself cursing in frustration at their Chief among my frustrations is Power Point, a dastardly little program that's the bane of presenters and audience alike. But last Wednesday evening, I attended an ... more
  • by Gerry McGovern
    The primary purpose of Web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have Web behavior is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why ... more
  • by Mark Vanderbeeken
    A new wave of startups are making hay out of the Internet's ability to empower citizens and enrich those who help with the The massive success of MySpace and the exemplary strategy of Flickr are milestones in a new high-tech wave reminiscent of the craziness of the early dot-com days. ... more
  • by Carrie Shearer
    Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to infiltrate this A MarketingProfs study and article released this talks about the opportunities within the Hispanic In reality, the term ... more
  • by Mark Vanderbeeken
    Disney is launching a US service that will enable parents to monitor how their children use their mobile They will be able to track voice, text, video and picture messages and set limits on their children's The phone will also allow parents to locate where their children are via a ... more
  • by Laurel Delaney
    Taking your business global means searching for new customers and new markets. More than 95 percent of the world's consumers live outside the United States. Where in the world are your cross-border Here are 12 places to 1. The Federation of International Trade Associations Furnishes trade leads, news, events and ... more
  • by Leigh Duncan-Durst
    MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association for advertisers) than brands that are promoted within a single channel. more
  • by Jonathan Kranz
    I just had lunch with Rosemary Brutico of Quintessence where we had a terrific conversation about marketing, consulting and One of the recurring themes of our the value of publishing -- and the way the Web has changed Take articles, for instance. In the old days (not so long ago), ... more
  • by Eric Frenchman
    In Sunday's NY , a front-page article titled Internet Injects Sweeping Change into US , gave what I believe is a really one-sided view on how politicians are going to use the Internet in the No, I'm not talking about left versus right views or Democrat versus Republican, although there ... more
  • by BL Ochman
    Machine translations can be quite a hoot. Unless you are depending on them in business. Misled ladies and horsemen of " began the advice in BabelFish to English of a blog post -- written in Spanish -- by Andrés , manager of Grey Interactive, , tracking from his blog, , ... more
  • by Andrea Learned
    Have you ever noticed when a store's online look and feel don't match it's offline experience, or vice You've built up expectations of a certain standard, but one just isn't even in the same league as the other in anticipating the needs of your buying For the "it all matters" ... more
  • by Jeanne Bliss
    Did anyone see the Business online The Skinny on Plus-Size Retailers specializing in women's sizes 14 to 32 are ringing up big sales gains, and their stocks are rising, Surprise, surprise, the forgotten masses of women (who are more like normal women than those sticks who walk down the runway ... more

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