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  • by Sara Holoubek
    It's 1964 and you are sitting in front of the T.V. with your kid sister. Mom and Dad are on the couch. There is no arguing about what to watch; "The Ed Sullivan Show" wins hands Fast-forward 42 years and you are watching video from your computer at work. Your ... more
  • by Neil Anuskiewicz
    You play by the rules. Your list is confirmed opt-in. You have spent time writing a compelling message and an inspiring call to action. Your graphic designers have designed a stunning custom email. You then send the email to your list but find that deliverability rates are lower than you planned—mostly ... more
  • by Jeff Thull
    Problems cost money. More often than not, however, the only cost that customers and sales people focus on is that of the proposed solution. The most critical cost, the cost of the problem, remains the best-kept secret in the selling world—and certainly the most overlooked. more
  • by Bill Comcowich
    Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision. more
  • by Leigh Duncan-Durst
    While Leigh is a huge Mac fan, her recent experience at her local Apple store was surprisingly underwhelming. In fact, it was bad. While it's possible that the problems she encountered are isolated, there are nonetheless some good lessons for anyone managing a retail merchandising experience. more
  • by Hank Stroll
    We hear of freelance writers, freelance editors and freelance designers, but rarely do we hear of freelance "marketers." But that is beginning to change. Now that telecommuting is commonplace and workers are more mobile, freelance marketers are starting to sprout up all over the place. This week: Where can you find ... more
  • by Ignacio Hernandez Jr.
    The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. In this new report from MarketingProfs is solid and hard-to-find data on what organizations are doing effectively to target this market, ... more
  • by Seth Godin
    Well, of course it had to happen. The marketing hordes are descending upon the passalong ...without really understanding what they're doing. Check out this stupid Dancing . It's sort of like the original dancing baby, but without the panache, the eeriness or the surprising What marketers need to understand about ... more
  • by Elaine Fogel
    I've worked on both sides of the consulting I've been part of a senior management team that used a variety of consultants on a regular basis, and now, I am the consultant. What a difference a day I'm encountering a whole new realm of experience. Business development - not for ... more
  • by Mark Vanderbeeken
    As companies seek more innovative employees, MBAs who have learned techniques for cutting-edge creative thinking might have an ...in the new economy, writes Jeffrey Gangemi in a Business Week article on innovation and creativity development in business An B-school students in Professor Jim Patell's "Entrepreneurial Design for Extreme Affordability" course ... more
  • by Allen Weiss
    Here is a second test of the poll concept. This also can be very short or somewhat longer. It will show up on the home page as well as dedicated page. So, here would be an example poll. Right now, I have to listen to gardners use their gas engines ... more
  • by Roy Young
    Seth Godin says so. At least so says the title of his latest book, All Marketers Are . However, once you start reading the book, it's clear that what Seth means ...that All Marketers Are Storytellers. He even admitted it at a recent IIR conference in Las . He is ... more
  • by Eric Frenchman
    This may have slipped under the radar, but Arnold Schwarzenegger, as reported by , launched a TV campaign now, even though he is running unopposed in the Republican Primary. The commercial, produced by National Media is significant ...it is very early in the campaign Pushing out advertising now, 7 months ... more
  • by Ann Handley
    Check out Chris p.s. Many thanks to Mark for the more
  • by Jonathan Kranz
    In 10 years of copywriting and consulting with clients, I can't think of a single instance where a traditional print ad made a meaningful contribution to a client's marketing and sales Not one. (Okay, perhaps one or two. But these were very deep-pocketed clients who could afford to commit to ... more
  • by BL Ochman
    "Free beer for review!" said the I don't drink, but I always love to see how products are marketed. I'll write a review, I said, after I get a friend or two to sample the beer, which, strangely, wasn't named in the The next day, a box arrives, containing this ... more
  • by Andrea Learned
    Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine, entitled "Up With Grups*." In it, he ...about "a brave new world whose citizens are radically rethinking what it means to be a grown-up and whether being a grown-up still requires, you ... more
  • by Laurel Delaney
    Think small and global marketing becomes a mouse-click away. As early as 1985, I started to view markets outside the USA ...the future of our business. We even put global, trading and sourcing in our company name. That vision, along with the new facilitator called the Internet, has broken down ... more
  • by Seth Godin
    Britt Isaac writes in with this great before and after case study of a Super Bowl Start with this about American HomeHealth Inc. of St. Petersburg, FL. Apparently, they blew their entire wad on the big And now? If they had spent the money over the course of a year, ... more
  • by Mark Vanderbeeken
    Adam Richardson, strategy director at frog design, reflects on the fact that ten years ago this week, Palm Computing debuted the Pilot "1996 seems like eons ago, but the major PDA market has been around for a very short amount of time, really. The primitiveness of that first machine is ... more
  • by Leigh Duncan-Durst
    A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the debate over the value of modern-day M.B.A. programs. What's missing in today's M.B.A. programs? more
  • by Jeanne Bliss
    CEOs no longer need to be convinced of the importance of developing relationships with profitable customers and keeping them around. What they need now ...a way to accomplish this feat. Some are considering the creation of a C-level position to drive the Suggesting a "Chief Customer Officer" may seem frivolous ... more
  • by Elaine Fogel
    I've never been at a loss for words in my life. Even in ninth grade, I remember my French teacher, M. Depigny, chastising me for talking too much and sending me to the Yes, the corner of the class in ninth grade! OK, so he was a And on my ... more
  • by Michael Perla
    This is a good piece in the CMO of Avaya - a $5B Telco out of Basking Ridge, NJ. A couple of lines I liked She'd rather be in the field than be "someone who is pretending to do marketing in an office in headquarters," she says with an inflection ... more
  • by BL Ochman
    If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don't have to join them. Here are the top 10 reasons not to ...a company You can't control every message on a blog. (But message control has always been ... more

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