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  • by William Arruda
    I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara made the virtual real. Not only was it great to see the community of marketing professionals who rely on MarketingProfs ... more
  • by Andrea Learned
    I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for The stats, as reported "According to a pair of recent surveys, of NASCAR's 75 million fans 40 percent are ... more
  • by Eric Frenchman
    The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that the internet is their primary source for information on products or * Men are more likely than women to say ... more
  • by Lee MarcStein
    I've spoken numerous times on "Creative Strategies in the Age of Disbelief." One of the key premises is that DECEPTION IS VERBOTEN. One of the "10 Ways to Suspend Disbelief" is to admit fallability. more
  • by Jonathan Kranz
    I'm getting ready to leave Santa Barbara at the end of the Finders, Keepers After two wonderful days of presentations, this is the most important thing that's coming home with It's not the beauty of Santa Barbara, impressive as it It's not the luxury of the Upham hotel, as relaxing ... more
  • by Jonathan Kranz
    I'm enjoying the second day at MarketingProfs Finders, workshop and I've noticed something The best presentations have lots of "lumps" in them. Instead of proceeding smoothly from point to point or slide to slide, the presentations that hold my interest -- and build real excitement in the audience -- are ... more
  • by Mark Vanderbeeken
    Recognising that the role of appliances is moving away from their traditional places in the kitchen and laundry room, decided to explore a household of linked This involved two major shifts in traditional appliance design conceptualising new devices for locations where they've never been and inventing ways that they could ... more
  • by Jonathan Kranz
    Last night I saw the Pacific Ocean for the first time as I flew into Santa Barbara for MarketingProfs' Finders Keepers two-day intensive marketing An hour after landing, I was drinking wine with workshop participants before resting up for the seminars ahead. I took the opportunity to ask if there ... more
  • by Ann Handley
    I've been trying to prod my friend Andy Sernovitz, who heads the Word of Mouth Marketing , to write something for this blog, but he's constantly blowing me He's air quotes SO BUSY air quotes , he tells Well, sure. Who isn't? I'm just kidding ya, Andy. The truth is ... more
  • by Sara Holoubek
    One of the best things about living in Manhattan is that pedestrians rule. Well, except when you are the driver. While I walk just about everywhere, I seem to forget this once I am behind the On an average day, I am the pedestrian, cursing the drivers that prematurely roll ... more
  • by Eric Ward
    I type this from a Web conference in Boston, where everyone remains obsessed with search engine Those of you who know me or have read my columns over the past 12 years know I'm not a big fan of search engine rankings obsession.... In fact, for me the mark of ... more
  • by Ted Mininni
    "What excites me. . .is the way these kinds of companies have chosen to implement innovation inwardly. . . reinventing the way they think, their business processes, internal operations and strategies should lead the way to a lot of new possibilities." more
  • by William Arruda
    Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. If you opened your New Yorker magazine recently, you probably saw the new ad for . But this ad didn't include the picture of a Heavenly Bed or a trendy ... more
  • by Gerry McGovern
    Collective intelligence will be a key competitive advantage in the 21st Never before has there been a better medium to tap the collective intelligence than the The very first issue of my newsletter that I published on June 24, 1996, was about the potential of collective intelligence. The Internet allows ... more
  • by Ann Handley
    Boston-based Aquent and the American Marketing Association (AMA) today announced the launch of this year's Compensation Survey of Marketing Professionals. And the news seems mostly The survey–details of which are available here –says companies are placing more emphasis on strategic marketing within their organizations and hiring more top-level marketers. In ... more
  • by Andrea Learned
    This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street piece to me titled "Car Dealers Recruit Saleswomen at the Mall." (reg. required) So, I thought I'd take it as a sign and share my ... more
  • by Laurel Delaney
    When it comes to exporting, you cannot be all things to all Decide on something. Then stick with it. But how do select a product for What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spotting a ... more
  • by Eric Frenchman
    I'm surprised this is news, but it is after a long On the front page of the Wall Street Journal there is a featured article called Once-Wary Industry Giants Embrace Internet , where it describes how package goods advertisers are racing to the internet to reach their audience. The embrace ... more
  • by Peter Honebein
    As marketers, we are continually investing in strategies that set customer expectations about how our goods and services will perform. Through advertising, sales meetings, product demonstrations, and so on, we craft a message that we think clearly sets a compelling vision. But so often, that vision focuses only on the ... more
  • by Hank Stroll
    Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product? more
  • by Jeff Thull
    How often has a sale been lost after we believed the customer clearly understood their problem and would make a logical, quality decision? more
  • by Ted Mininni
    When should companies allow declining, aging brands to finish their life cycles? When should they opt to revitalize them? There are hard questions for companies in view of fast-changing consumer demands, increasing global competition, and diminishing awareness of heritage brands among younger consumers. more
  • by Todd Miechiels
    Too often, companies ignore search optimization simply because senior management does not understand it well enough to provide the necessary leadership and support. And if top management does not view it as priority, marketing and sales people are disinclined to pursue it. They will apply traditional, "accepted" tactics, shying away ... more
  • by Jeanne Bliss
    The gig is up. Your customers think it's simply too much work to reap the benefits of a "loyalty program." So here's the classic experience customers have with loyalty programs. After reading this, how loyal would you be? Scratch that. After reading this, how much of this makes you downright exhausted ... more
  • by Karl Long
    The mass market concept of groups like "adult males 18-35" is totally dead, now it's about the massive market, the billions of interconnected customers that are just waiting to self-select to be your prospect, customer, partner, evangelist. Phew, I'm tingling just writing that, but it's happening right now. How did ... more

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