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  • by Eric Frenchman
    Back on April 4th, MarketingVox reported how the Political Ad Blitz in Key States Tightens Ad and that marketers better get ready for ad inventory in the fall, especially in key states like New York, Florida, and Pennsylvania. Since you are reading this weeks later, you are probably wondering why ... more
  • by Seth Godin
    That was the phrase that got my I was talking to an exec at a 1999 new media company... one of those anchor tenants on the web, a big content website. She said something that, in retrospect was obvious, but so shocking it made me sit up "Google doesn't help ... more
  • by Mark Vanderbeeken
    Experienced consumers are lusting after detailed information on where to get the best of the best, the cheapest of the the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to become the smartest of the smartest. Instant information gratification is upon ... more
  • by Seth Godin
    Ford's North American marketing chief, Cisco Codina, quoted in today's Times, "There will always be early Actually, Cisco, the folks you mean to be talking about are "early adopters." And the distinction is critical and demonstrates a fundamental misunderstanding of what's happening. An adapter is someone who is able to ... more
  • by Jonathan Kranz
    It's amazing, sometimes, how a little piece of information can be just what you need to take your next That's why the Web can be so powerful .... it's just chock-a-block with information that could be useful to you. I say "could" because there's a you have to find it ... more
  • by William Arruda
    Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be the topic of a religious That is, until I met Julie Maiz. Julie is one of the Reach Certified Personal Brand Strategists for (a cool company that helps University students ... more
  • by Lee MarcStein
    I am blown away by the sights and sounds. Beautiful displays of prepared foods, more kinds of asiago and other cheese than I ever knew existed, chocolates, produce rivaled only by what I saw in the open markets in Siracusa. more
  • by Roy Young
    That's the question asked Wednesday night during Passover Seders attended by Jews and many non-Jews around the world. For it's the question that keeps us up at night. Whether others in our organizations understand it or not, it's the key to success. What's your Dan Herman offers help in a ... more
  • by Jim Kukral
    This is my first entry at the MarketingProfs Daily . So I'm like the new guy in prison, and that means I need to pick out a few of the heavy hitters and "kick their butt" on my first day, or else I'm going to become their "you know Of ... more
  • by Elaine Fogel
    When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over the years have helped create some incredibly strong brands. Yet no matter how much is invested in those brands, it isn't always enough. Unless companies "live" their brands at all ... more
  • by BL Ochman
    The question I am asked more often than any other is "how do you keep up with all the information coming at you from every direction?" So I thought I'd share some of the research tools I can't blog and News Alerts send me emails when artilces with my name ... more
  • by Eric Frenchman
    You've probably already seen the announcement, but Disney plans to offer many TV shows for free on the Web. Literally, this is the BIG news of the even making the front page of the Newark Star . There are a ton of articles out there including The Wall Street Journal's ... more
  • by Seth Godin
    Two things marketers 1. Do the work necessary to be sure that your perception of the world is similar to the world as it 2. Create the stories (and the experiences to back them up) that change the world as it Most marketers fail at #1. By focusing on what ... more
  • by Sara Holoubek
    Recently I waited in ridiculous line for the hottest opening in Manhattan. A new musical? Nope. A SOHO gallery? Guess again. A Barney's Co-op sale? I don't think As embarrassing as it is to admit, I was actually waiting to be let in to the new Trader Joe's on Union ... more
  • by Karl Long
    Carnival of "X" is a recent meme in the blogosphere that is essentially a group of topical blogs taking turns, on a weekly basis, identifying and aggregating the "best of the best" of blog posts on a particular For example, quite a well established carnival is the Carnival of , ... more
  • by Ann Handley
    Why spend $80,000 and take two years off to become senior management material? So asks in a write-up on our pal Seth , P&G brand manager Josh , and other proponents of the self-education movement called the Personal Inspired by Seth (seriously, who isn't?), Kaufman developed a manifesto on mastering ... more
  • by Michael Perla
    If you haven't read Chasing Daylight by Gene O'Kelly, you are in for some deep thought and Gene was CEO of the large accounting giant KPMG when he was told he had inoperable brain cancer and had "about" 3 months to live (he died last Sept.). He resigned from KPMG ... more
  • by Jeanne Bliss
    I walked into a store today to hear the tail end of a disturbing The store manager was on the phone with the phone company. She had FINALLY gotten a live person after being on hold for 10 minutes and was begging to know why there was no 800-number listed ... more
  • by Dan Herman
    A successful differentiation has two defining characteristics: (1) It is not imitated by your competitors, even though (2) it brings you unmistakable success with consumers. Impossible, you say? Not quite. more
  • by Kevin Randall
    How can B2B companies truly differentiate their offering and be relevant to customers over the long term? This is where brands come in. more
  • by Bill Comcowich
    This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer discussion on your subject, and enjoying the process. Here are nine ... more
  • by Jonathan Kranz
    Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish you or your business as an authority. Or you can ... more
  • by Ignacio Hernandez Jr.
    Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth Search Engine Marketing as an optimal ... more
  • by Jim Cook
    When Netflix launched in the late '90s, most people thought its developers were nuts. Even with the dot-com era in full bloom, the idea of renting movies via mail struck most as somewhat ludicrous. Looking back on Netflix's startup story, one of the co-founders shares five customer-focused lessons that ... more
  • by Karl Long
    Blogging isn't easy. Setting up a blog is easy, but the actual writing requires some effort, not quite as much effort as most professional writers, but effort, creativity and the ability to filter and grok an unending torrent of information. Anyway, as corporations wrestle with establishing ROI and start up ... more

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