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  • by Stephan Spencer
    If you haven't heard of podcasting yet, I am not surprised. It's a brand new term—just invented earlier this year, in fact. Podcasting refers to the technology used to pull digital audio files from Web sites down to computers and devices such as MP3 players. It's a significant departure from traditional ... more
  • by Gerry McGovern
    If you want to succeed with search engines in the long term, you should not primarily focus on how the search engine works. Rather, you should focus on how the brain of the searcher works. Because if you understand how people search, you're halfway there to getting found when they ... more
  • by Michael Fischler
    Of all the slams on marketing, one of the biggest is that it is, in a word, guesswork. That distinctly pejorative view of our shared business discipline is that it is without any discipline at all. We protest that this is an uninformed, tainted view of us. We insist marketing ... more
  • by Debbie Weil
    If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context and meaning to the work experience and educational background you've so carefully wordsmithed in your resume. So let's talk ... more
  • by Andrea Learned
    What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman's eye. I know. Enough already about Target and iPod, you say! Still, for those of you interested in the women's market in particular, the connection between increasing sales with your female customers ... more
  • by Mark Brownlow
    When you're in the campaign trenches and knee-deep in metrics reports, it's easy to lose sight of some broader issues concerning your approach to email marketing. Here are some reminders to help you step back and reevaluate your email marketing efforts. more
  • by Mike McLaughlin
    Clients and consultants alike usually dread fee discussions. Here are six strategies to help you preserve your profit margins and your client relationships as you work through pricing discussions. more
  • by Hank Stroll
    This week, the SWOT Team asks: What holiday marketing programs have worked for you? Are some holidays better than others to reach customers and prospects? Join the conversation! Also this week, read your answers to: Is a blog is right for your business? more
  • by Matthew Syrett
    Although we cannot completely trust the psychology that underlies our advertising decision making, we can work to make it more reliable by lowering stress, institutionalizing skepticism, living in the moment, and training and preparing for friction. more
  • by Hank Stroll
    This week, add your two cents to the question: How can a poor marketing employee promote a product with little budget available? Also this week, read your answers to last week's dilemma: What makes for an effective marketing kit? more
  • by Laura Patterson
    For marketers in the services industry, it's important to understand the key factors that enable us to profitably acquire and keep customers. Here are four factors that represent best practices for marketers. more
  • by Bill Morton
    Successful sites don't happen by chance. A compelling online experience geared toward women is developed with care and the understanding that she has to be considered from the very beginning of the process. To help your site take up residence in her bookmarks, here are suggestions for developing a Web ... more
  • by William Arruda
    More and more, we need to be connected to a network of resources for mutual benefit and growth. And although you need these contacts to support your success, the approach to building a valuable network involves giving—not taking. The more you give to your network colleagues, the more they will be ... more
  • by Dan Herman
    From time to time, the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These marketing "hits" are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzlingly immediate popularity. Believe it or not, there's actually a formula for these ... more
  • by Jeff Thull
    Rapid commoditization of products and services is exasperating even the most skilled professionals. The solution provider is struggling to differentiate its unique products and services. Simultaneously, customers are putting the squeeze on margins and driving unique value to the lowest common denominator—price. How is this happening? Why is the trend ... more
  • by Matthew Syrett
    Advertisers spend much effort psychoanalyzing consumers, trying to understand why consumers make the decision they do. It is rare that they turn those same analytical tools on themselves—to understand why they make their own decisions, especially when those decisions have led to trouble. more
  • by Jack Covert
    You want to keep up with your marketing reading. But there's so much out there that you don't where to start. Here are four of our favorites from '04. And these recommended titles are as good a place to start as any. more
  • by Hank Stroll
    This week, add your two cents to the discussion: What should companies consider when deciding whether to launch a blog? What benefits do blogs offer? Also this week, read your answers to last week's query: What's the best way to reach decision-makers? more
  • by Jonathan Holiff
    With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at celebrity product placement. Here are three common approaches and a description of what steps you can take to encourage results. more
  • by Jared McCarthy
    Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck. In this, the first of a two-part series, we'll explain what a logo really is (and isn't!), suggest how to start development, and ask a few questions you'll need ... more
  • by Mike McLaughlin
    Many wonder how a rainmaker reels in so much business while others can only shake their heads in amazement. Some suggest that rainmaking is a genetic predisposition and therefore beyond reach for all but a select few. Nothing could be further from the truth. Rainmaking is part skill and part ... more
  • by Scott Buresh
    While price can (and should) certainly be a factor in the SEO decision-making process, it should not be the primary factor. Unfortunately, many companies that think they are saving money when making SEO decisions find out later that the actual costs of doing SEO wrong can make the "savings" pale ... more
  • by Sean D'Souza
    Apple's iPod is a necessity with travelers, teenagers, fitness fanatics, students, business executives and, yes, even grandmas and grandpas. So did the iPod break the rules of staying with one target audience? How can you argue with one billion dollars in sales? Find out how the iPod looked at "target audience" ... more
  • by Michel Néray
    Regardless of whether you are in the service business or sell a tangible product, everyone needs to establish credibility, especially with prospective clients. But if you're a consultant, adviser or coach, then it's harder for your clients to evaluate the value of your advice and recommendations. more
  • by Jonathan Kranz
    If you have clients (or bosses) who want you to write about who they are, you probably witness them thrusting a list of attributes in your face. On the list, you'll find the usual suspects: quality, commitment to service, out-of-the-box this and proactive that. But such vague attributes have little ... more

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