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- ere are six lessons from Major League Baseball that you can take into account to profitably target your own customers. more
- As the spam flood has drowned more and more of us, Dana has seen many people ignoring legitimate messages, bouncing them or throwing them angrily into spam folders. What are companies doing wrong? more
- his issue’s marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity. more
- oyalties can represent only a fraction of the value that is created by a thoughtful, carefully executed licensing program. more
- Consumers buy when they trust in something they perceive enhances their lives and comes from a credible source. Getting their attention long enough to demonstrate this value is key. more
- There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words. more
- This week, the SWOT Team answers: How do you get around a CEO who's a roadblock to marketing? Read its best advice. more
- t is now almost unheard of to find a consulting, technology or professional service business that does not have a Web presence. But if you build it, will people come? more
- In today’s unpredictable world, big businesses can no longer afford to shelter the steadfast and specialists. Big businesses and their employees must learn to "island-hop" to remain competitive. more
- n part one, we looked at the problems many of you face with your Web analysis and reporting. This week, we offer some solutions. more
- Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it. In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to branding success. more
- It’s axiomatic that businesses want to increase their top line (revenue) or decrease their middle line (expenses), often at the same time. The million-dollar question is how to do it. more
- Here are a number ways email list managers can avoid spam complaints. more
- Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too. more
- Here's your chance to see what your colleagues advise James to do about his brand's erosian at the hands of spam. Also, give your own two cents to Joan, who complains, "Help! My CEO is a roadblock!" more
- s marketers we are in the business of mindfully structuring appearances and messages to create an attractive experience that is calculated to persuade. But are customers changed even a little by regular exposure to these structures? more
- Learning mail order advertising techniques is one of the most important sales and marketing skills you can obtain. Here are eight tips to start you off on the right track. more
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