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- How do you eat a cow? One bite at a time. It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of products, successful companies often first entice customers with a steak dinner. more
- As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as possible. more
- s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring. more
- No matter your opinion of the ongoing war with Iraq, the reality is upon us. So what does it all mean for businesses? more
- How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here. more
- Are you struggling to create a memorable positioning statement for your marketing? more
- ntrepreneurial companies face a host of unique challenges as they try to establish themselves: low or no awareness in the marketplace; frequent changes in business direction; razor-thin budgets. more
- If publishing a regular email newsletter is becoming a chore, listen up for seven nitty-gritty tips from the trenches. more
- Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected. more
- The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about. more
- In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her. more
- In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded. more
- Have you had an email fiasco where everything went totally wrong? more
- o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side. more
- It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always. more
- ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM. more
- The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career. more
- What makes a company great? Truly great? What makes for a company that acts like a great leader? more
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