Go PRO Now
Get unlimited access to all of our exclusive marketing resources
- A recent article in the Wall Street Journal explained that dolphins have “meta-cognitive” abilities. In other words, these dolphins (unlike many marketing professionals) will admit that there are things they don’t know. more
- You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential to your success. That's where EQ comes in. more
- This week, weigh in with your answer: What's the best approach for getting a plan approved with the budget marketing wants? Also: How can PR be used to correct bad management decisions and inferior customer service during financial difficulty? more
- Convincing journalists to cover your products or services isn’t a simple task. Here's how to clear the hurdles. more
- Weigh in on this issue: How far should we go in capturing the details of our Web site visitors’ behaviors and actions? Also this week: Should we save money on color copies or print high-quality materials? more
- his week, weigh in with your own two cents: How can PR pave the way to recovery for a company coming out of financial difficulty? Also: How do you maximize loyalty during a transition? more
- n the United States, TiVo enjoys a passionate customer universe that rivals Krispy Kreme’s. Yet TiVo still hasn’t made the leap to the mass-market phenomenon of customer evangelism. Why? more
- Every successful business starts with a plan that details where the company expects to be in three to five years and broadly touches on how it will get there. An articulated communications strategy can help support your company’s efforts in meeting the goals of its business plan. more
- Technology migration refers to the movement of customers from one (old) technological generation to another (new). But convincing customers to migrate can cause severe migraines for managers. more
- Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives. more
- ow will marketing play out in reality? How will your marketing goals materialize? more
- Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management? more
- So, as the leader of a small business, how do you succeed in a dynamic world of increasing complexity with a much larger set of competitors? more
MarketingProfs uses single