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- The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking. more
- Marketing decisions are often made out of habit, or are based on blind faith or boredom. Success is often equally fuzzy. Why bother asking for success if you don't know what it means? more
- Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic. more
- It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial. more
- Improve your communications by tapping the deeply embedded psyche of humans. more
- There's no salvation, so make sure you don't get caught making these stupid mistakes. more
- What are YOU doing to preserve your long-term interests? Don't know? Answer these questions to find out. more
- Permission marketing takes on many forms. You need to know the differences and make sure you practice the right one. more
- You don't need catchy dance-club pop tunes and crisp concert choreography to get your global customers' attention. more
- Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that? more
- They are - if you're doing them the traditional way. Check out these tips for press releases that get results. more
- Given the growing cost advantage of electronic media, does it make sense to consider direct mail as an ongoing part of your marketing mix? more
- Madonna Incorporated consistently reaps profits even after 18 years on the trot. Here's what you can learn from the chameleon of pop music. more
- Savvy marketers are beginning to pay much more attention to the graphical presentation of their business proposals. But all graphics aren't created equal. more
- Mistranslation (words, gesture, small nuances) can sabotage your best global marketing efforts! Here are some major league gaffes and how to avoid them. more
- I guess I'd better do some marketing. Does that sound familiar? Then you're a binge marketer. And as doctors tell us, binging is rarely healthy. more
- Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a company to do? more
- Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'. more
- During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking? more
- Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted. more
- A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs? more
- Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps. more
- You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day. more
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