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- At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn from them. more
- When it comes to market positioning, there is a Golden Rule: A strong position is one that already exists. Identifying the inherent qualities of a product and then trying to determine which positions to adopt based on those qualities, is like drilling a round hole and then searching for a ... more
- Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test? more
- Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant impact. more
- Do you know what to look for in a search company? Here’s some advice for the selection process. more
- o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data. more
- What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help. more
- With Barry Diller's latest purchase, Lendingtree.com, it’s time to look for a pattern in his purchases, and uncover some clues you might benefit from in developing your own Internet strategy. more
- Companies with a cause -- with a policy of making the world a better place -- often create emotional connections with customers. Those customers in turn tend to become its advocates and biggest supporters -- yes, its evangelists. more
- So, is PowerPoint quality meaningless or meaningful? You decide. more
- How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns? more
- even commandments for marketing and brand building are being chiseled onto new stone tablets. Following them...well, religiously (!) is now essential for compelling customers to embrace your brand. more
- he difference between a good presentation and a lousy one has nothing to do with slides. more
- f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing. more
- hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people. more
- ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet. more
- Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand that’s consistent with your company’s “true self.” more
- All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival. more
- conomists and pundits are still reporting how bad the U.S. economy is, but Wal-Mart seems immune. How do they do it? more
- What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them? more
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