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- Some ad industry leaders have complained that recent college graduates are ill prepared for today's competitive environment. Why? Because ivory tower professors, they say, are out of touch with the "real world." So maybe it's time for advertising people to give something back, for the sake of our industry's future. ... more
- This week, how can you entice more people to consider filling out your surveys? Join the conversation! Also this week: What loyalty programs are most effective at addressing both local and international customers? more
- When successful brands move to the madness phase, they sometimes refine their method to the point of marketplace indifference. more
- How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors? more
- Direct marketers insist, "If it doesn't sell, it isn't creative." To which awareness advertisers hurl back, "If it isn't creative, it won't sell." more
- It's funny how things have changed in the last two years. more
- When you need to make your company, product or service stand out from the rest, where do you turn for inspiration and creativity? Also this week: What are the most effective ways to increase e-newsletter open rates? more
- Clichés are grammatical abuse of the worst kind, because they're worthless. more
- Your brand is the sum of all interactions with your company. A lousy experience with one touchpoint can negate all the brand equity you build in other touchpoints. more
- In this final part of this series, we'll be looking at where traffic arrives from and how that affects conversion, specific search engine queries, pay-per-click issues and more. more
- This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure and gain market share? more
- Marketing to the college crowd is taking on a new urgency. more
- Media relations is known for being both an art and a science. But sadly, many public relations professionals come across as if they're using a 99-cent watercolor set and grade school chemistry kit. more
- Like jazz musicians, only those marketers with the talent, experience and discipline to innovate will succeed in this competitive world. more
- What should happen when you hit the send button? more
- If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you. more
- This week, share your most effective ways for increasing email newsletter open rates. Also: where do you turn when you are in over your head? more
- What's missing in any discussion of advertising's future is a deeper analysis of the forces at work. more
- Most companies are missing a significant opportunity to maximize revenue and profits due to dysfunctional pricing strategies. more
- Your company needs to show its customers, through both word and deed, that it always acts in their interest. more
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