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- Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters. more
- It might not be easy to acquire customers through email, but it can be done. But only if it's done right. more
- he pace of business has increased and life cycles are compressing. more
- hat happens when a company abruptly ceases all marketing? What's to become of a brand, once beloved and nurtured, when its promotional support has evaporated? more
- Corporate America – the brand – may well be grappling for years to come with the damage it suffered as a result of transgressions that surfaced last year. The challenge business now faces is restoring public trust. more
- Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell. more
- To make it easy for customers to describe what you do, they must easily understand the “idea” of your company. more
- Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes? more
- n the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department.... more
- What’s your position in the marketplace?” raises a much more important and more difficult question: “Which marketplace?” more
- n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects. more
- When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. Find out how a SWOT Analysis can help ... more
- re you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand. more
- hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision? more
- Jared challenges the assumption that there's one right approach to how your site looks and behaves. more
- omen are launching businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace. more
- Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces of the "mental commons." more
- Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way. more
- Here's how to become your customers’ trusted information source for the daily business problems they face. Part three of a continuing series. more
- Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success? more
- The fact is that Spam works. This was proven when the first "legitimate" business turned to Spamming its customers, and when they got away with it on the bottom line. more
- The more that a company shares its knowledge, the more valuable it becomes. more
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