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- Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently is a differentiated position expressed? Does it read like fodder from several different companies? Well, it doesn't have to. more
- The number one reason people leave a job is because of an unhappy relationship with a direct supervisor/manager. What makes for a truly exceptional manager? more
- Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is now time for a planning renaissance. more
- Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough. more
- Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting now considered a waste of resources? more
- Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, Kvetch!, and SF Stories. Read what he had to say about creating effective communities. more
- Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand established worldwide? You can! more
- What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do you do? more
- Tech companies, listen up: It’s true that your customers care. They care about how you treat them and about what you’re doing to help them. How do you show them YOU care? more
- Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you. more
- Is a membership program a good fit for your company? Here's a “yes” or “no” membership qualification to see if a program is right for you. more
- Technology rules. Yeah, for about five minutes -- then natural instincts take over. Are you stupid enough to fight Mamma Nature? more
- Why most people dislike spam more than unsolicited direct paper mail comes down to three simple reasons. more
- PVBIT. You may not be able to pronounce it, but you had better remember it. PVBIT stands for the five things that email marketing must have for a successful B2B or fundraising application. more
- Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like drunken sailors. Is exhibting at Comdex -- or any huge tradeshow -- the best use of your dollars? more
- Should media buyers spread their buys more widely to give their clients a bigger bang for their buck? Heck yes...according to our experience! more
- Developing the silver-bullet brand strategy in the context of an overall brand architecture strategy is critical. This entails far more than just organizing the brands as individual performers. Like...what? more
- Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective public relations program, a press release may be the last thing you need to worry about. more
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