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- This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs. more
- Learn how to think more critically about research in internet consumers by examining the latest research. more
- Here are some of the most useful products from the 20th century. more
- Can the Sony Playstation be successfully positioned as a computer? It depends on whether or not consumer's categorize it as a game. Learn the marketing principle of "categorization" with this example. more
- But what are they, and can you tell when you have identified a customer benefit? more
- Here is the process of proper marketing in three steps more
- Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example. more
- The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
- The results of a recent study, flashing across the Internet and reported by the news media, says the more we use the Internet, the less time we spend with real human beings. The implication is obvious - or is it? more
- He couches it in new jargon, but underneath its the same old marketing ideas of years ago. more
- Sites like pop.com and others are showing Hollywood's moves onto the Internet. But the Internet has a long way to go as a Hollywood entertainment medium. more
- Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead. more
- We get letters from thoughtful visitors. Here is one on the subject of consumer loyalty. Everyone talks about loyalty, but here is a view that goes beyond the superficial. more
- Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more faith that people are people, online and off. more
- Here's a short, clearly articlulated view of permission marketing. Consider the importance of the database and how it integrates into this marketing tactic. more
- We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies more
- This is an updated version of our debunking article. The point: There are no new e-marketing rules...just people who think there are. more
- Sprint's service is lousy, and they make it hard to upgrade to the wireless web. But will the rest of the cell phone industry follow by stranding customers with outdated equipment? more
- An article by marketing professionals on how to match the personality of your web site with the personality of your customers. Part of our continuing commitment to bring you knowledge from both professors and profesionals. more
- Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing startups to be first. What does all of this really mean? more
- To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press. more
- The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do we mean? more
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