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As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services. more
For businesses to grow and remain profitable, they need to maintain customers while reaching out to new demographics. To do this, a businesses needs to be able to evolve and innovate more quickly than their competitors. more
Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ring. more
So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of thinking about how this might be done. more