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A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. more![10 Facebook Trends to Watch in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201215-infographic-lg.jpg)
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? more![Instagram in an Instant: Understanding the Social Network [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201124-infographic-lg.jpg)
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today. more
Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company. more
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging. more
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. more![How to Find and Hire Social Media Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201103-infographic-lg.jpg)
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts. more
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. more![Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201027-infographic-lg.jpg)
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? more
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. more![The Three Key Types of Influencer Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201020-infographic-lg.jpg)
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. more![How Marketers Can Succeed With Instagram Stories [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201015-infographic-lg.jpg)
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. more
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. more![Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201001-infographic-lg.jpg)
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it? more
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. more![The Stunning Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200825-infographic-lg.jpg)
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. more
These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how. more![How to Create Engaging Instagram Carousel Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200804-infographic-lg.jpg)
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. more- Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples. more
Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. more
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. more
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. more![The Work Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200609-infographic-lg.jpg)
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well. more![COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200604-infographic-lg.jpg)
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview. more
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations. more
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