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Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to its prior levels, according to recent research from Social Insider and Sked Social. more
Influencer campaign performance can be difficult to measure. What metrics should you be using, and how do you apply those insights to modify your campaigns? This article will give you some ideas. more![Four Tips for Better Videos Ads on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210413-infographic-lg.jpg)
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. more
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. more![The Social Commerce Habits of Gen Z and Millennials [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210408-infographic-lg.jpg)
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans? more
Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article. more![Comparing TikTok and Instagram Reels [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210318-infographic-lg.jpg)
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two? more
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. more![A Quick Guide to Understanding YouTube Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210304-infographic-lg.jpg)
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear? more![21 Must-Know Instagram Facts for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210225-infographic-lg.jpg)
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic. more![Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210223-infographic-lg.jpg)
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? more![What B2B Marketers Need to Know About LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210216-infographic-lg.jpg)
Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from SalesIntel. more
We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. more![10 Social Media Trends Marketers Should Be Watching [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210202-infographic-lg.jpg)
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year. more
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals are creating and which of their posts are receiving the most engagement. more![10 Facebook Trends to Watch in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201215-infographic-lg.jpg)
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? more![Instagram in an Instant: Understanding the Social Network [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201124-infographic-lg.jpg)
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today. more
Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company. more
LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging. more
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. more![How to Find and Hire Social Media Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201103-infographic-lg.jpg)
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from Spiralytics answers those questions with tips for identifying candidates, reaching out, and creating contracts. more
Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt. more![Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201027-infographic-lg.jpg)
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format? more
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. more![The Three Key Types of Influencer Marketing Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201020-infographic-lg.jpg)
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. more
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