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Marketing Articles: Social Media

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  • Ebony and Ivory
    Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, says the answer is an emphatic yes. Set to the tinny strains of a Casio keyboard-style soundtrack, the one-and-a-half minute ... more
  • Steven Berlin Johnson on 'Why Twitter Matters'
    Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, since Steven's cover story on Time magazine debuted only a few days prior. At the event, Steven sat down with ... more
  • The Sweet Sound of the B2B Tweet
    Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to Maria Pergolino. In a recent Marketo article, Pergolino states that Twitter is actually a more important tool for B2B marketers ... more
  • Marketing Addictionary: 'Bird-of-mouth'
    Bird-of-mouth (noun): The spreading of news or information via Twitter. more
  • Streaming Music 2.0
    Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site. more
  • Website URLs Are so 2005
    Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread. more
  • Tell Your Own Story
    Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with filtered, canned responses. "I keep getting involved in these consulting pow-wows," he says, "where people are like, 'We're going to ... more
  • So This is What You Look Like!
    A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and live in the same geographic area can actually meet—in person! What a concept. Now, here's the really good news: These ... more
  • We Love Eric
    We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
  • No Chocolate in the Peanut Butter!
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used separately to enhance or magnify, not just promote, each other." Kramer outlines a process for complementary strategies that play to the ... more
  • The Foolishness of Fencing in Facebook
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to social networks like Facebook; the proportion is smaller elsewhere—20 percent in Britain, 12 percent in France and 10 percent in ... more
  • How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network
    by William Arruda
    Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live ... more
  • Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
    by Ross Kramer
    There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
  • When a Viral Pandemic Is Good
    Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria Russo in a post at The Wrap, "the video could be found on any random blog or website and you ... more
  • Put Sociability in B2B Sales
    If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how field managers should most effectively adopt social media. In an article on The Ultimate Sales Executive Resource, sales guru Christian ... more
  • Tell 'Em What You Think
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, leaving comments on other blogs is a great way to create value for others, and ultimately grow awareness for your ... more
  • Why All the Talk About Dog Food?
    by Aaron Strout
    Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, just saying you're committed to doing something is dramatically different ... more
  • Be Professional: Act Like It's a Cocktail Party
    You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect that often exists between our online and offline behavior—when emboldened by the impersonal buffer of a social network, we might ... more
  • Attitude Adjustment: Proactive vs. Reactive Marketing
    No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner. For marketing, the pressure is on to produce better results with less money. ... more
  • Facebook Freebies Demystified
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork for you, and turned up some freebies at the site that could actually serve your marketing plan to a "T." ... more
  • Marketing Addictionary: 'Headfake'
    Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life. more
  • 13 Essential Social-Media 'Listening Tools'
    by Clay McDaniel
    You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for ... more
  • Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and Loyalty
    by Kimberly Smith
    In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty. more
  • Shall We Dance?
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly out of nowhere, 400 people break into a precisely choreographed dance as a medley of toe-tapping songs blares from the ... more
  • Just Ask the Man Who Owns One
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, "I have seen an uptick in retailers utilizing customer reviews to sell products in their emails." Why? Because user-generated reviews ... more

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