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Marketing Articles: Social Media

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  • Try the Escape Hatch
    "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better Closer blog. "The survival attitude is definitely in the air. My theory? That is the number one killer of businesses." ... more
  • Get Wired and Get Hired
    The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom and gloom, some companies are indeed hiring. As the optimists say, the sun is always shining somewhere. Here are a ... more
  • Turning Digital into Gold
    While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a significant force in and of itself, but combined they become even more powerful. Talavera's tips for creating marketing gold through ... more
  • Case Study: How Twitter Helped Save Ford From a PR Disaster
    by Kimberly Smith
    When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety. more
  • Beware: It's a Social-Media Gold Rush
    Back in December, Geoff Livingston and Beth Harte created a lighthearted blog post entitled "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger." With the wild rush to capitalize on social media, the pair note that "there are many, many companies, agencies and consultants rushing to ... more
  • I Just Came to Hang Out
    "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather than polluting it with advertisements." But, wait a minute: if ads are out, what else can B2B marketers do to ... more
  • Take a Page from Redbook
    In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's attention and convincing her to become a regular reader. As he analyzes a sample issue swiped from his gym, he ... more
  • Mobile Marketing Mavens, Oh My!
    Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ground rules for truly covetable mobile marketing: Bait your line. A useful iPhone app could do you right, as could ... more
  • The Blind Tweeting the Blind
    "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else could be either—and how it afflicts the ... more
  • Bear Market? Change Your Tune!
    Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a "very encouraging score." But combined with overlays, the effectiveness of banner ads increases to 6.6. This is because users find ... more
  • Show Me Your Sense of Urgency
    In a post at her Conversation Agent blog, Valeria Maltoni recounts how a Skype call to her family in Italy went horribly wrong on Christmas day. "My account is set up to auto-recharge when it dips below a certain amount so that I do not need to worry about interrupting ... more
  • Just Say No to Comment Spam
    If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic cut-and-paste lines like, "I love your blog, check mine out"). Then there are those who rub other readers the wrong ... more
  • Don't Just Use It, USE It!
    On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) market, currently dominated by BlackBerry. Already, iPhone's a fertile ad medium. From MySpace to Stella McCartney to the Associated Press, ... more
  • Something for Nothing: The New Age of Marketing and Advertising?
    by Tim Brunelle
    What's of greater value: the idea itself, the selling of the idea, or the production of the idea? While there seems to be a shift afoot, why does our industry continue to struggle to ascribe value to (and get paid for!) the core concepts that fuel everything else? more
  • Top 10 for Online Marketing Success in 2009
    by Aaron Kahlow
    Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond. more
  • Free Firefighting Tools
    When it comes to your company's reputation, what the Internet giveth, it can also taketh away. The benefits of good online buzz can diminish in the space of hours or days if a harsh critic or unhappy customer decides to make their complaints public. Since you can't formulate a plan ... more
  • So Many Tweets, So Little Time
    You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so much time to produce the number of Tweets necessary to convince Twitter users there's a HUMAN BEING back here! It's ... more
  • Social Media ROI—What's the 'Return on Ignoring'?
    by David Alston
    What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an input (investment). But here's the trick: ignoring the input, or doing nothing in social media, will guarantee no return at ... more
  • Case Study: How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!
    by Kimberly Smith
    Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
  • Don't Be a Superior Jerk
    In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack of interest in the people who follow them. (NB: The video contains some four-letter words.) Belcher illustrates his point with ... more
  • Six Free Tools for Online Reputation Management
    by Daniel Schawbel
    Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get ... more
  • Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
    by Mike Volpe
    Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore, Americans conducted 11.5 billion searches in June ... more
  • Show Me the Way
    You know its time for your company to enter the realm of social media, but perhaps you're unsure of how to get started, or where to concentrate your efforts. You probably require outside help. And in a Pro article at MarketingProfs, Mack Collier provides an in-depth primer on hiring a ... more
  • Market Like a Native
    If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest of us learn new media as a second language—with varying levels of skill and comprehension—this emerging segment speaks Web 2.0 ... more
  • Text Appeal
    "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of Americans own mobile phones, and send over one billion test messages each day, it makes sense to develop a strategy ... more

Results for All Content » Marketing Articles » Social Media: 2501 - 2525 of 2701

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