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Marketing Articles: Social Media

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  • by Mack Collier
    Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive Marketing for BearingPoint. In this one-on-one, he gives us the lowdown ... more
  • by Jeremiah Owyang
    If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide to educate you to help you make a decision, by ... more
  • by Mack Collier
    Many companies have by now launched initial social media initiatives and are looking to move their efforts to the next step. This is where social media experts such as Josh Hallett come in. Here, Hallett helps demystify this form of "new marketing," particularly for those companies who have dipped their toes ... more
  • by Jeremiah Owyang
    If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources ... more
  • by Michael Emerson
    By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and technology driven. more
  • by Ray Podder
    Last month, Kwik-E-Mart's opened around the country. You know, the one from the imaginary world of The Simpsons? What's more, the Geico Cavemen have their own sitcom, and fictitious TV-character blogs like Monk's are things that real viewers can comment on. You don't have to be a Twitter-head or a Second-Lifer ... more
  • by TJ McCue
    There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step one: Listen first, and then join the conversation. more
  • by Mack Collier
    The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part ... more
  • by Joel Cere
    How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under renewed pressure to deliver real returns from real consumers? Joel argues that there is more than meets the eye in Second ... more
  • by Lisa Johnson, Cheri Hanson
    Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, complete with professional tips from a talented audio team. more
  • by G.A. 'Andy' Marken
    The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines. more
  • by David Verklin
    Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most effective marketing tool, conveying the authentic military experience in a ... more
  • by David Schendowich
    Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. In fact, marketers who have dabbled in Virtual Worlds recognize the enormous potential of the medium... but have ventured only ... more
  • by Michael Stelzner
    Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the challenges of blogging. Perhaps you are contemplating blogging? Leading bloggers have ... more
  • by Hank Stroll
    For over a year, there's been lots of talk about Web 2.0. Whether hyped or not, there's definitely some meat to it. The Web is no longer static and one-way. Instead, visitors play a role. Users participate and connect to each other through services as opposed to visiting Web sites. ... more
  • by Stephan Spencer
    Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has ... more
  • by Mack Collier
    After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little or no comments, and only a handful of visitors a ... more
  • by Jerry Bader
    Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here are 18 things you need to know about Web marketing but might be afraid to believe. more
  • Case Study: How an Internet Company Attracted Top Talent—and PR—via a Viral Video
    by Jennifer Natsu
    When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company ... more
  • by Roger Cauvin
    A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets of HTML. Experienced Web developers may question the significance of Web widgets. For them, the concept of chunks of reusable ... more
  • Case Study: Fiskateers: How a Social Community Became a Veritable Sales Force
    by BL Ochman
    Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based in the Netherlands with U.S. headquarters in Madison, WI, was losing sales of craft tools—including its famed specialized scissors—to commoditized, ... more
  • by Bill Nissim
    Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of relevant links for the user to sift through. A new environment termed "Virtual Worlds" has created a similar challenge—finding a ... more

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