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Marketing Articles: Social Media

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  • by David Nour
    Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring a dynamic trend that could have a profound impact on key areas of your business, such as revenue growth, talent ... more
  • by John Wall, Christopher S. Penn
    Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology ... more
  • by Matt Dickman
    In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it had not had the critical mass necessary to get traction. ... more
  • by Geoff Livingston
    There's a new air of excitement behind the mobile Web. Initiatives like Verizon's recent announcement to open their network, Google's Open Handset initiative, new wireless auctions, and the iPhone have energized users. For the intelligent marketer the question must be, "Is mobile the right medium to reach my constituencies?" more
  • by Chris Brogan
    Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology tends to do that. But the basic functions should evolve ... more
  • by Dan Neely
    Customer conversations are everywhere today—social networks, blogs, forums, and other social-media outlets. These are unbiased, unfiltered interactions that can deliver rich information about how your customers talk about topics that are relevant to your company and brand. Though it would be nice if people were to use your company's messaging in ... more
  • by Jon Davis
    Whether or not you completely understand social media or social networking sites, the one aspect you must understand is that they are going to change the way businesses advertise. Facebook, in particular, is constantly evolving and improving its users' experience with new features and applications. As a result, Facebook is ... more
  • by Matt Dickman
    What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic. Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other users reply in video. It's new and it's red-hot. It's ... more
  • Case Study: How a Niche Web Site's 'Telechats' Increased Credibility, Visibility and Google PageRank
    by Laurie Lande
    Here's how a relatively new women's Web site gained attention—and more regular readers—at a low cost. Plus, its "telechats" with authors has helped distinguish it from other sites focused on empowering women. more
  • by Matt Dickman
    LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses on what LinkedIn does well, and how you can leverage ... more
  • by Paul Dunay
    In a recent blog post, Cymfony's Jim Nail wrote about a study that provocatively proclaimed that spending on conversational marketing will outpace traditional marketing by 2012. Is that even possible? To find out, Paul Dunay chatted with Jim and Pete Blackshaw, executive vice-president at Nielsen Online Strategic Services. What ensued was ... more
  • Case Study: How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend Reach
    by Kimberly Smith
    Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences combined. more
  • by Brian Carroll
    Podcasting can give your company a new image and personality. And, increasingly, podcasting offers the promise of being another highly effective way to reach and develop potential customers. That's only if you can produce compelling, "buzz-worthy" content, of course. more
  • by Jeremiah Owyang
    If you are someone who is partially or wholly responsible for the long-term direction of your Web site, or the Web sites of your clients, you have to be able to explain Google's OpenSocial in clear and concise terms. So what is OpenSocial? And why does it matter? more
  • by Paul Dunay
    Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it's limited to 140 characters. The leader in the space is Twitter. To get a better sense of this emerging social media tool, we assembled a micro-panel to discuss it: Jeremiah Owyang, a senior ... more
  • by Matt Dickman
    What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or shouldn't) care about Digg. more
  • by Christine Whittemore
    Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or the blog? more
  • by Jerry Bader
    These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size. more
  • Case Study: How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clients
    by Jennifer Natsu
    When it launched in late 2005, online broker TradeKing wanted a fresh voice that would attract investors and help it compete against larger brokers. It created an online community for likeminded traders seeking to share info and trading strategies; its members now make up about 5% of TradeKing users—but account ... more
  • by G.A. 'Andy' Marken
    At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered. more
  • by Mack Collier
    Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive Marketing for BearingPoint. In this one-on-one, he gives us the lowdown ... more
  • by Jeremiah Owyang
    If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide to educate you to help you make a decision, by ... more
  • by Mack Collier
    Many companies have by now launched initial social media initiatives and are looking to move their efforts to the next step. This is where social media experts such as Josh Hallett come in. Here, Hallett helps demystify this form of "new marketing," particularly for those companies who have dipped their toes ... more
  • by Jeremiah Owyang
    If you're responsible for the direction of your online strategies for your company or organization, you've probably been asked by your colleagues to take a look at a social network. If you're new to the Facebook phenomenon, this will serve as a guide for you to get started, link to resources ... more
  • by Michael Emerson
    By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and technology driven. more

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