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Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results. more
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! more
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? more
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017. more![Social Media for E-Commerce Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170131-infographic-lg.jpg)
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way. more
The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us. more
Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. more
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... more![How Marketers Can Use Snapchat in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170127-infographic-lg.jpg)
Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features. more
For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant. more
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... more
As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role. more![Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160117-ddp-lg.jpg)
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. more
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... more
Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty. more
Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads. more![The Ultimate LinkedIn Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160111-infographic-lg.jpg)
LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much more... This comprehensive guide can help. more![Facebook Advertising 101 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160110-infographic-lg.jpg)
Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips. more
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! more![10 Rules for Effective Facebook Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161226-infographic-lg.jpg)
Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off? more
Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... more
Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out. more![2017's Top 10 Digital Branding and Marketing Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161221-infographic-lg.jpg)
Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017. more
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove. more
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