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Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics. more![Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170227-infographic-lg.jpg)
Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be. more
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. more
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more![139 Stats and Facts About Instagram [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170224-infographic-lg.jpg)
Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action. more
For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world? more
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable. more![The Lowdown on Social Media Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170222-infographic-lg.jpg)
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing. more
US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. more
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. more![The Complete Guide to Facebook Ad Targeting [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170213-infographic-lg.jpg)
The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. more
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... more
Instagram posts that include emojis receive 17% more likes and comments than posts that do not include emojis, according to recent research from quintly. more
Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft. more![How to Navigate the Social Media Advertising Solar System [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170207-infographic-lg.jpg)
Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results. more
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! more
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them? more
Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017. more![Social Media for E-Commerce Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170131-infographic-lg.jpg)
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way. more
The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us. more
Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. more
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... more![How Marketers Can Use Snapchat in 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170127-infographic-lg.jpg)
Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features. more
For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant. more
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... more
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