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As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. more
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role. more![Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160117-ddp-lg.jpg)
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo. more
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... more
Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty. more
Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads. more![The Ultimate LinkedIn Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160111-infographic-lg.jpg)
LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much more... This comprehensive guide can help. more![Facebook Advertising 101 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160110-infographic-lg.jpg)
Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips. more
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more! more![10 Rules for Effective Facebook Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161226-infographic-lg.jpg)
Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off? more
Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... more
Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out. more![2017's Top 10 Digital Branding and Marketing Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161221-infographic-lg.jpg)
Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017. more
Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove. more![Why Instagram Matters to Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161219-infographic-lg.jpg)
Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing. more
#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This WeekFacebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... more
No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use of FOMO responsibly, it'll backfire. more![Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161213-infographic-lg.jpg)
Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively? more
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. more
Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States? more
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline. more
Most small business owners say they do not use Instagram to market their products or services, according to recent research from Manta. more
Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. more
Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. more
Along their buying journey, customers are often in uncharted territory, stressed and disoriented. Your job is to keep them on track to reach their (and your) desired goal. Various types of online community can help. more
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