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How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional marketing plan. more
Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios. more
Instagram's livestreaming and disappearing messages; Facebook's fake-news fight; livestreaming app Houseparty; Russia's LinkedIn ban; B2B social mistakes; SMB chatbots; Facebook holiday tips... more
Automating marketing, including your Facebook marketing efforts, helps build long-lasting relationships with your customers; therefore, it has an impact on audience engagement levels—and your revenue. more
Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty. more
LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster… more
Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey. more![Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161115-infographic-lg.jpg)
Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know to take advantage. more
Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes with "Instant Gaming" platform; WhatsApp tests its version of Snapchat Stories; five top-notch Instagram tools for businesses; and much more... more
Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; co-founders of Vine change course with new livestreaming app; Facebook adds Snapchat-esque effects and masks; and much more... more
Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. more
Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven. more
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? more
People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective B2B marketing tactics you can use. more![Trick or Treat Your Way Into Halloween Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161029-trick-or-treat-your-way-into-halloween-sales-infographic-lg.jpg)
A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. more
Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth. more
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... more
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. more
Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. more
The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. more
Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more! more
Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes you might be making—and tips on how to avoid them. more
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. more
Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more... more
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