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A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next year). more
Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. more
Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth. more
This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ways B2Bs should be using Snapchat and Instagram; and much more... more
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning. more
Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your work. The trouble is, many marketers ignore at least some of those principles. more
The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. more
Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified leads on LinkedIn; and much more! more
Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes you might be making—and tips on how to avoid them. more
An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing online reviews as they happen. more
Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more... more
Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word to their social networks via employee advocacy programs. more
Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. more
Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; Millennials aren't shopping on social media... more
Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social. more
B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago, according to just-released research. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more![Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160927-instagram-stories-vs-snapchat-infographic-lg.jpg)
Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing? more
Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017. more
Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov. more
Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company. more
Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. more
Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. more
This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. more
Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier. more
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