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Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and retain audiences with these formats can be challenging. more
We're all familiar with the way influencing plays out in sponsored posts on YouTube and Instagram and various other social platforms, but it can also be a valuable strategy in the B2B world. Here's how to get it right for your company. more![Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201001-infographic-lg.jpg)
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it? more
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. more![The Stunning Amount of Data Generated Online Every Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200825-infographic-lg.jpg)
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being generated online every minute is breathtaking. more
These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how. more![How to Create Engaging Instagram Carousel Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200804-infographic-lg.jpg)
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network. more
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples. more
Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. more
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software. more
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment. more![The Work Life of a Social Media Manager [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200609-infographic-lg.jpg)
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well. more![COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200604-infographic-lg.jpg)
COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview. more
B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations. more- LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes? more
Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions. more
You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives. more
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. more
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more![B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200318-chart-lg.jpg)
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. more
Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare. more![Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200227-infographic-lg.jpg)
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. more![How to Boost Your YouTube Strategy With Bumper Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200204-infographic-lg.jpg)
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? more
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