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- LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes? more
- Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions. more
- You need to know what's being said online about you, your brand, your competition, your industry, and other topics you're interested in. At first, Google Alerts might seem the most obvious choice, but it's notoriously unreliable.You have options, though, including these 4 alternatives. more
- Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. more
- The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more
- Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. more
- Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare. more
- 2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
- The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. more
- Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more
- Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? more
- If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. more
- Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. more
- Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest. more
- What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. more
- Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to recent research from Influence.co. more
- With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn. more
- Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com. more
- The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider. more
- One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products? more
- These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams. more
- Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns. more
- Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest. more
- Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. more
- For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce. more