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Marketing Articles: Social Media

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  • 'At' Ain't Where It's at Anymore
    Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of time talking to my fellow speakers [and attendees] about what social media means to customer loyalty," she recalls. "If we ... more
  • Why Businesses Should Podcast
    "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and Chris responds equally directly, offering both strategic and practical advice. more
  • Three Ways Healthcare Brands Can Leverage Social Media
    by Maryann Kuzel
    Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will win their respect and loyalty, their adherence and behaviors will ... more
  • Social Media 101: Use Twitter to Attract Prospects and Engage Customers
    by Debra Ellis
    Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably the best place to test the social-media ... more
  • Where SEO Yin Meets SM Yang
    "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to discover content. However, focusing on standard SEO tactics, such as keyword usage and links, is not enough to remain competitive, ... more
  • Team Up for Social Media
    Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, which oversees the airline's participation in social media. Here are some of the conversation's key takeaways: It's important to recruit ... more
  • Stupid—But Enlightened About It
    What's worse? A stupid marketer who remains blissfully unaware of his ignorance, or one who recognizes—and embraces—his stupidity? In a YouTube homage to Christopher Guest, Kevin Nalty (aka Nalts) adopts the persona of the "enlightened stupid marketer" for a mockumentary-style riff on those who knowingly operate in a superficial world ... more
  • Is This My Fairest URL of All?
    As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is super-juicy SEO-wise. It's rich with content, oft-accessed, and constantly being updated. Securing a vanity URL with your name (for your ... more
  • You Have Much to Learn, Grasshopper
    In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the list." The unusual package arrived from Grasshopper.com, which provides integrated telephone services, and McLellan praises the company for a well-executed ... more
  • Three Essential Market-Research Methods in an Online Community
    by John Kembel
    How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to know those things. But relying solely on such information to ... more
  • Mom Probably Knows Best
    In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing campaigns. Dayman wanted to know whether she—a stay-at-home mom—found the concept appealing. In her first email, she explains that the ... more
  • Seed That Video and Reap Its Harvest
    Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even news and feed aggregator Google Reader. This means you no longer have to wait for your (undoubtedly stunning) viral somethin'-or-other ... more
  • Case Study: Generating Serious B2B Buzz With Dead Bugs... and Video
    by Kimberly Smith
    Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
  • You Want Me to Shave Where?!
    If you're a man, your father probably taught you how to shave your face. It's highly improbable, though, that he included a lesson on shaving the rest of your body. And as "manscaping" starts going mainstream, many might wonder why a man would let his razor wander southward. An animated ... more
  • Mixology 101
    In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she says. "Email and social marketing work best together, and not because I or other pundits say so, but because that ... more
  • Be a Pocket Millionaire
    Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most of mobile marketing. Among the cool features to check out:  Mobile social networking, which lets users access your ... more
  • Pack 'Em In
    In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you'll need more than a message board and good intentions, he says. Here's some of his advice: Communities grow and ... more
  • Twitter and Trolls and Squatters... Oh My!
    Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four followers. One issue that the incident brings to mind is Web anonymity and the plethora of online trolls, squatters, and ... more
  • What Works for B2B Marketers in Social Media?
    Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. Check out the video. more
  • Ebony and Ivory
    Rodney King famously asked, "Can we all get along?" And in a delightfully low-tech video currently making its way through the blogosphere, Red House Furniture of High Point, North Carolina, says the answer is an emphatic yes. Set to the tinny strains of a Casio keyboard-style soundtrack, the one-and-a-half minute ... more
  • Steven Berlin Johnson on 'Why Twitter Matters'
    Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, since Steven's cover story on Time magazine debuted only a few days prior. At the event, Steven sat down with ... more
  • The Sweet Sound of the B2B Tweet
    Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to Maria Pergolino. In a recent Marketo article, Pergolino states that Twitter is actually a more important tool for B2B marketers ... more
  • Marketing Addictionary: 'Bird-of-mouth'
    Bird-of-mouth (noun): The spreading of news or information via Twitter. more
  • Streaming Music 2.0
    Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site. more
  • Website URLs Are so 2005
    Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread. more

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