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Marketing Articles: Social Media

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  • Tell Your Own Story
    Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with filtered, canned responses. "I keep getting involved in these consulting pow-wows," he says, "where people are like, 'We're going to ... more
  • So This is What You Look Like!
    A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and live in the same geographic area can actually meet—in person! What a concept. Now, here's the really good news: These ... more
  • We Love Eric
    We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
  • No Chocolate in the Peanut Butter!
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used separately to enhance or magnify, not just promote, each other." Kramer outlines a process for complementary strategies that play to the ... more
  • The Foolishness of Fencing in Facebook
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to social networks like Facebook; the proportion is smaller elsewhere—20 percent in Britain, 12 percent in France and 10 percent in ... more
  • How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network
    by William Arruda
    Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live ... more
  • Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
    by Ross Kramer
    There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
  • When a Viral Pandemic Is Good
    Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria Russo in a post at The Wrap, "the video could be found on any random blog or website and you ... more
  • Put Sociability in B2B Sales
    If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how field managers should most effectively adopt social media. In an article on The Ultimate Sales Executive Resource, sales guru Christian ... more
  • Tell 'Em What You Think
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, leaving comments on other blogs is a great way to create value for others, and ultimately grow awareness for your ... more
  • Why All the Talk About Dog Food?
    by Aaron Strout
    Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, just saying you're committed to doing something is dramatically different ... more
  • Be Professional: Act Like It's a Cocktail Party
    You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect that often exists between our online and offline behavior—when emboldened by the impersonal buffer of a social network, we might ... more
  • Attitude Adjustment: Proactive vs. Reactive Marketing
    No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to close business and profit margins are thinner. For marketing, the pressure is on to produce better results with less money. ... more
  • Facebook Freebies Demystified
    So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork for you, and turned up some freebies at the site that could actually serve your marketing plan to a "T." ... more
  • Marketing Addictionary: 'Headfake'
    Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life. more
  • 13 Essential Social-Media 'Listening Tools'
    by Clay McDaniel
    You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for ... more
  • Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and Loyalty
    by Kimberly Smith
    In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty. more
  • Shall We Dance?
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly out of nowhere, 400 people break into a precisely choreographed dance as a medley of toe-tapping songs blares from the ... more
  • Just Ask the Man Who Owns One
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, "I have seen an uptick in retailers utilizing customer reviews to sell products in their emails." Why? Because user-generated reviews ... more
  • Baby, You Can Tweet My Car
    Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live coverage of the NY Auto Show, then gave them the option to follow Volvo on Twitter. It's a simple enough ... more
  • Twitter in Real Life
    Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would be hilarious, if this video is any evidence. more
  • Online Reputation Management: A View From the Top
    by Leslie Gaines-Ross
    The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions to strengthen your reputation in the months ahead. more
  • Reading Your Buyers' Digital Body Language: A How-To Guide
    by Steve Woods
    Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing so, leave the sales representative out of the room. As a ... more
  • Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenue
    by Kimberly Smith
    How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire. more
  • Living in Exponential Times
    Because we've grown so accustomed to the steady, incremental flow of new technology and information, we might lose sight of how dramatically it has changed, and will continue to change, the way we live, work and market. "Did You Know 3.0," a five-minute slide show set to the Fatboy Slim ... more

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